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TOP 5 REASONS FOR
USING SOCIAL EXTENSIONS
IN PAY PER CLICK MARKETING
www.oneims.com
What exactly are social extensions?
www.oneims.comCopyright © 2013 - OneIMS
What exactly are
social extensions?
Google AdWords Social Extensions allow
Google+ users to tally all of their +1s together
from every ad with annotations.
Answer:
www.oneims.comCopyright © 2013 - OneIMS
Here’s why you’ll want these
for your campaign.
www.oneims.comCopyright © 2013 - OneIMS
Top 5 Reasons for
Using Social Extensions
in Pay Per Click Marketing
Google+ should already be a firm part
of your marketing campaign today.
Reason 1:
www.oneims.comCopyright © 2013 - OneIMS
Top 5 Reasons for
Using Social Extensions
in Pay Per Click Marketing
All of your ads tied to your
Google+ page show the total
number of “+1” recommendations,
making them more reputable.
Reason 2:
www.oneims.comCopyright © 2013 - OneIMS
Top 5 Reasons for
Using Social Extensions
in Pay Per Click Marketing
You only pay for the visits to your
official website or landing pages.
Reason 3:
www.oneims.comCopyright © 2013 - OneIMS
Top 5 Reasons for
Using Social Extensions
in Pay Per Click Marketing
With an enhanced campaign,
all other ad tools are compatible
with social extensions.
Reason 4:
www.oneims.comCopyright © 2013 - OneIMS
Top 5 Reasons for
Using Social Extensions
in Pay Per Click Marketing
Annotations appear not just on
Google’s sites and AdWords ads,
but are also supported by several
other search partners.
Reason 5:
www.oneims.comCopyright © 2013 - OneIMS
Above all, they’re simple
and free to set up!
www.oneims.comCopyright © 2013 - OneIMS
Verify that your Google+ page
is linked to your personal website
www.oneims.comCopyright © 2013 - OneIMS
Image source:
http://socialfresh.com/wp-content/uploads/2011/11/connect-640x379.jpg
Step 1:
Image source:
http://socialfresh.com/wp-content/uploads/2011/11/connect-640x379.jpg
The verified URL on your Google + page must
match the domain on your ad copy
www.oneims.comCopyright © 2013 - OneIMS
Step 2:
www.oneims.comCopyright © 2013 - OneIMS
Image source:
http://storage.googleapis.com/support-kms-prod/SNP_2853641_en_v0
Your Google+ page should have a following
of about 100 people, with quality posts that
attract attention
Step 3:
Once you’ve got social extensions,
you can take full advantage of the average
5-10% click through rate increase that occurs
with annotated ads.
www.oneims.comCopyright © 2013 - OneIMS
Greatly enhance your PPC management
overall by branching everywhere.
It’s not just Google optimization, but optimization
for the rest of your online campaign as well.
www.oneims.comCopyright © 2013 - OneIMS
Image source:
http://www.stateofsearch.com/wp-content/uploads/2011/11/connect-plus-1-sml.jpg
An online marketing company can
help to ensure that social extensions
are part of an extensive campaign.
www.oneims.comCopyright © 2013 - OneIMS
Contact OneIMS today for a
knowledgeable hand in your
SEO and PPC marketing
at www.oneims.com
www.oneims.comCopyright © 2013 - OneIMS

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How To Use Social Extensions For Google Adwords | PPC Best Practices 2013

  • 1. TOP 5 REASONS FOR USING SOCIAL EXTENSIONS IN PAY PER CLICK MARKETING www.oneims.com
  • 2. What exactly are social extensions? www.oneims.comCopyright © 2013 - OneIMS
  • 3. What exactly are social extensions? Google AdWords Social Extensions allow Google+ users to tally all of their +1s together from every ad with annotations. Answer: www.oneims.comCopyright © 2013 - OneIMS
  • 4. Here’s why you’ll want these for your campaign. www.oneims.comCopyright © 2013 - OneIMS
  • 5. Top 5 Reasons for Using Social Extensions in Pay Per Click Marketing Google+ should already be a firm part of your marketing campaign today. Reason 1: www.oneims.comCopyright © 2013 - OneIMS
  • 6. Top 5 Reasons for Using Social Extensions in Pay Per Click Marketing All of your ads tied to your Google+ page show the total number of “+1” recommendations, making them more reputable. Reason 2: www.oneims.comCopyright © 2013 - OneIMS
  • 7. Top 5 Reasons for Using Social Extensions in Pay Per Click Marketing You only pay for the visits to your official website or landing pages. Reason 3: www.oneims.comCopyright © 2013 - OneIMS
  • 8. Top 5 Reasons for Using Social Extensions in Pay Per Click Marketing With an enhanced campaign, all other ad tools are compatible with social extensions. Reason 4: www.oneims.comCopyright © 2013 - OneIMS
  • 9. Top 5 Reasons for Using Social Extensions in Pay Per Click Marketing Annotations appear not just on Google’s sites and AdWords ads, but are also supported by several other search partners. Reason 5: www.oneims.comCopyright © 2013 - OneIMS
  • 10. Above all, they’re simple and free to set up! www.oneims.comCopyright © 2013 - OneIMS
  • 11. Verify that your Google+ page is linked to your personal website www.oneims.comCopyright © 2013 - OneIMS Image source: http://socialfresh.com/wp-content/uploads/2011/11/connect-640x379.jpg Step 1: Image source: http://socialfresh.com/wp-content/uploads/2011/11/connect-640x379.jpg
  • 12. The verified URL on your Google + page must match the domain on your ad copy www.oneims.comCopyright © 2013 - OneIMS Step 2:
  • 13. www.oneims.comCopyright © 2013 - OneIMS Image source: http://storage.googleapis.com/support-kms-prod/SNP_2853641_en_v0 Your Google+ page should have a following of about 100 people, with quality posts that attract attention Step 3:
  • 14. Once you’ve got social extensions, you can take full advantage of the average 5-10% click through rate increase that occurs with annotated ads. www.oneims.comCopyright © 2013 - OneIMS
  • 15. Greatly enhance your PPC management overall by branching everywhere. It’s not just Google optimization, but optimization for the rest of your online campaign as well. www.oneims.comCopyright © 2013 - OneIMS Image source: http://www.stateofsearch.com/wp-content/uploads/2011/11/connect-plus-1-sml.jpg
  • 16. An online marketing company can help to ensure that social extensions are part of an extensive campaign. www.oneims.comCopyright © 2013 - OneIMS
  • 17. Contact OneIMS today for a knowledgeable hand in your SEO and PPC marketing at www.oneims.com www.oneims.comCopyright © 2013 - OneIMS