A presentation featuring AMR Research, Dr. Larry Mallon of SM21, Chris Ives of Argos UK, and Todd Buelow of One Network Enterprises, discussing how to make your logistics operations thrive in the global economy. As companies work to become demand driven, it is critical that demand and transportation are optimized in concert with each other. A stand alone transportation plan, optimized in isolation, can undermine the entire supply chain since it is not properly aligned with demand.