41. Example: Local Search, multiple visit
Data source: Custom Multichannel Tracking Script for Google Analytics by Onetomarket
42. Example: Local Search, multiple visit
Local Intent,
Really?
Data source: Custom Multichannel Tracking Script for Google Analytics by Onetomarket
43. Example: Last visit Local Search, Offline
Conversion?
Data source: Custom Multichannel Tracking Script for Google Analytics by Onetomarket
44. Example: Last visit Local Search, Offline
Conversion?
Offline conversion?
Really?
Data source: Custom Multichannel Tracking Script for Google Analytics by Onetomarket
45. Example: Local intent, first visit conversion
Data source: Custom Multichannel Tracking Script for Google Analytics by Onetomarket
46. Example: Local intent, first visit conversion
Conversion at
First visits
Data source: Custom Multichannel Tracking Script for Google Analytics by Onetomarket
49. Results! Why, man, I have
gotten a lot of results.
I know several thousand things
that won’t work.
Thomas A. Edison
50. Lessons learned & takeaways Take aways
•Track everything (whenever possible)
•Use campaign tagging
•(Latent) Offline conversion
•Conversion attribution
•Takes time and effort
•Offline sales attribution model
•Define a value for offline sales
• (research!)
51. Martijn Beijk
SEO & Local Search consultant
m.beijk@onetomarket.nl
Twitter.com/martijnbeijk
Onetomarket, +31 26-3521870