Vietnamese Sand Art Painting Product - Tranh Cat Viet Nam
1. The road to Singapore
MARK 1121- International Marketing & Operations Management
Mr Alan Go
Vietnamese Sand Art Painting Product
Bananas & Potatoes Group:
1. Do Ton Minh Khoa - 000752742
2. Tran Long - 000752445
3. Nandadevi - 000752447
4. Chen Jia Bei - 000754161
5. Ricardo Junius - 000752343
2. Content
1. Product & Company
2. Host country analysis
3. Competitive Analysis
4. Recommendations & Conclusion
3. natural
sand
Sand art
painting
product
transparent glass
container
use a
spoon
long-
lasting
decoration
item
aesthetic
taste of the
owner
Strengths
Weaknesses
first mover
high quality product
material and labour control
international trade
marketing function
low brand awareness
Product & Company| Host country analysis| Competitive Analysis| Recommendations & Conclusion
4. Singapore
Product & Company| Host country analysis| Competitive Analysis| Recommendations & Conclusion
near Vietnam
friendly business
environment
stable political
environment
multi-Racial
small population
5.36mpeople
inhabitant rise
thanks to immigration
rising demand for art
ornaments
designs & ideas avoid offending
available religions or beliefs
5. Economic landscape
Product & Company| Host country analysis| Competitive Analysis| Recommendations & Conclusion
soundfinancial
system
transparent &
prudent policies
handicraftgoods
market can be exploited
current exchange rate
promotes
Vietnam’s export to
Singapore
6. Product & Company| Host country analysis| Competitive Analysis| Recommendations & Conclusion
ICT
Media
Transportation
Technology & Infrastructure
household internet peneration is 71%
3G user rate is 74.21%
newspaper TV
radio
TV advertising
acquires 57%
Public roads
for local freight
7. Distribution
system
Product & Company| Host country analysis| Competitive Analysis| Recommendations & Conclusion
simple
direct
open
Over 250shopping malls
with 55.7m m2
retail area
experienced
distributors
Potential to direct
marketing either via
reseller or own retailer
8. Industry analysis
Product & Company| Host country analysis| Competitive Analysis| Recommendations & Conclusion
Fine Arts, Crafts &
Collectibles
(Visual Arts)
total operating receipts
$453m
Government’s support in
infrastructure
low level of private sector’s
sponsorship
lack of skilled creative manpower
& cultural audiences
a numerous competitors
extremely high threat from
substitutes
10. Consumer buying
habit
branded products boost the
personal value
favor both central and
suburban shopping malls
past-midnight shopping
habit
high price-sensitive
high brand loyalty
stress on value for money
Product & Company| Host country analysis| Competitive Analysis| Recommendations & Conclusion
11. Generic
strategy
Product & Company| Host country analysis| Competitive Analysis| Recommendations & Conclusion
limited
market size
High threat from
substitutes
broad range
of buyers
differentiation
12. Product & Company| Host country analysis| Competitive Analysis| Recommendations & Conclusion
adaptthe demand and
cultural trends
diverse portfolio
cover material and shipping
cost, techniques
average and affordable
specialized shops
company-owned galleries
exhibitions
eco-friendly product
13. References
• Andrews, R. (2012). Chart: TV still trounces web for advertising impact. Available at: <http://sg.finance.yahoo.com/news/chart-tv-still-trounces-advertising-
230112197.html>. [Accessed 24 March 2013].
• CapitaMall , 2011.Independent Retail Market Overview. Available at:
http://capitamall.listedcompany.com/misc/capitamall_ar2011/independent_retail_market_review.html . [Accessed 24 March 2013].
• Chan, H.W. (2010). Census of Population 2010 – Increased Use of Internet in Census Submission. Statistics Singapore Newsletter.
• CIA (2012), Singapore Demographics Profile 2012, World Factbook. Index Mundi. Available at: http://www.indexmundi.com/singapore/demographics_profile.html
[Accessed on 20 March 2013].
• Datamonitor (2011). Country Analysis report: Singapore.
• ERC (2002). Creative Industries Development Strategy: Propelling Singapore’s Creative Economy. Singapore: ERC Services Subcommittee.
• Export.gov, 2012. Selling U.S. Products and Services in Singapore. Available at:
http://export.gov/singapore/doingbusinessinsingapore/sellingu.s.productsandservicesinsingapore/index.asp . [Accessed 24 March 2013].
• Hock, San S. (2012), The Population of Singapore. Third Edition. Singapore: Institute of Southeast Asian Studies.
• Hoe, Y.N. (2011). The Impact of New Media on GE 2011. Available at: http://www.channelnewsasia.com/stories/singaporelocalnews/view/1128681/1/.html>. [Accessed
24 March 2013].
• Kelly, R. (2011). Rising regional demand for green product. Available at: <http://www.channelnewsasia.com/stories/singaporebusinessnews/view/1104532/1/.html>.
[Accessed 24 March 2013].
• MAS - Monetary Authority of Singapore (2013). [WWW] Monetary Authority of Singapore. Available at https://secure.mas.gov.sg/msb/ExchangeRates.aspx
• Marj (2012). Contemporary Art: A Mirror of Today’s Society. Available at: <http://singart.com/contemporary-art-a-mirror-of-todays-society/>. [Accessed 24 March
2013].
• MICA (2010). Singapore Cultural Statistics in Brief 2003 – 2009. Singapore: Ministry of Information, Communications and the Arts.
• MICA (2012). Singapore Cultural Statistics 2012. Singapore: Ministry of Information, Communications and the Arts.
• PriceWareHouseCoopers (2006). 2005/2006 From Beijing to Budapest. - Winning Brands-Winning formats 4th ed..[WWW] PriceWareHouseCoopers. Available at
http://www.pwc.com/en_GX/gx/retail-consumer/pdf/singapore.pdf [Accessed 24 March 2013].
• Sahgal, D. (2013). Why Traditional Advertising in Singapore Must Get a Revamp. Available from: <http://sbr.com.sg/media-marketing/commentary/why-traditional-
advertising-in-singapore-must-get-revamp>. [Accessed 24 March 2013].
• Schiffman, L., Kanuk, L.L., Hanson, H. (2007), Consumer Behaviour, 9th ed. NJ: Prentice Hall.
• Schmitt, B. H. (2003). Customer experience management: A revolutionary approach to connecting with your customer. Indianapolis: John Wiley & Sons
• Seet, C.S. & Wong, W.L. (2009). Singapore’s Census of Population 2010. Statistics Singapore Newsletter.
• Singapore Department of Statistic (2010). Census of Population 2010 Statistical Release 1 Demographic Characteristic, Education, Language and Religion.
• Singapore Department of Statistics (2012) Yearbook of Statistics Singapore 2012 [WWW]Department of Statistic, Singapore. Available at:
http://www.singstat.gov.sg/publications/publications_and_papers/reference/yearbook_2012/yos2012.pdf [Accessed 20 March 2013]
• Singapore Department of Statistics (2013) Economic Surveys Series 2010 - Retail Trade [WWW]Department of Statistic, Singapore. Available at:
http://www.singstat.gov.sg/ publications/publications_and_papers/services/excel/essretail10.xls [Accessed 20 March 2013].
• Singapore Department of Statistics (2013) Latest data on Household and Housing. [WWW]Depart ment of Statistic Singapore. Available at
http://www.singstat.gov.sg/statistics/browse_by_theme/housing.html
• Singapore Ministry of Trade and Industry (2013), Singapore in Brief 2013. Singapore: Singapore Department of Statistics.
• Singart (2013). Exhibitions of Singapore. Available at: <http://singart.com/exhibitions/>. [Accessed 24 March 2013].
• The World Bank (2013), World Development Indicators [WWW] The World bank. Available at http://databank.worldbank.org/data/views/reports/tableview.aspx.
• Y Lan Sand painting Co. (2007). Introduction [WWW] TRANH CAT Y LAN. Available at http://tranhcatylan.com.vn/EN/?tn=Introduction. [Accessed 21 March 2013].