9. Recover
Reputation
347-421-7598
www.recoverreputation.com
Three Crucial Online Business Trends for 2013
• Online Reputation Management and
Repair
– Important for business
• Professionals and small- to medium-sized
businesses will focus on online reputation
management
• Will be regular part of doing business
• Will be a major focus of lead generation process to
close sales.
10. Recover
Reputation
347-421-7598
www.recoverreputation.com
Three Crucial Online Business Trends for 2013
• Online Reputation Management and Repair
– How it will be used
• Word of mouth recommendations will continue to be
important
• Will be supplemented with developed online reputations
• Potential clients will use mobile or local searches looking for
professionals such as doctors, lawyers, dentists, financial
advisors, etc.
• Clients will check their online presence, reviews and search
results before deciding to work with them
11. Recover
Reputation
347-421-7598
www.recoverreputation.com
Three Crucial Online Business Trends for 2013
• Online Content Marketing
– Why the change?
• Recent and anticipated continued shifts in
Google searches
• Search engine optimization techniques have
been forced to change drastically
• The old way of SEO cannot be the main focus
of driving traffic and generating business leads
18. Recover
Reputation
347-421-7598
www.recoverreputation.com
Three Crucial Online Business Trends for 2013
• Online Video Marketing
– Video in 2013 will be used more by
professionals and businesses
– Builds a great online presence
– Static “talking heads,” will be substituted
by engaging but brief video tailored to
solving a specific problem for the client or
user.