Presentatie Bart schutz over online persuasion op HMC netwerk 2012.

1. Online-Persuasion

2. Online-Persuasion.com
ondi.me/hmc2012
@BartS

6. Your toolkit is fully equipped!

7. Your toolkit is fully equipped!

8. Your toolkit is fully equipped!
Continuous learning & optimization

9. ?

11. Yo u r p r o s p e c t

12. Yo u r p r o s p e c t i s a b r a i n …

13. Yo u r p r o s p e c t i s a b r a i n …
How to persuade a brain…

14. Customer Centricity ?

15. Brain Centricity !

16. Online Persuasion

17. Online Psychology

18. Online Psychologists?

19. Grow your knowledge of the
brain?

24. Consumer psychology
Neuromarketing
Behavioral science
economics
Behavioral
Neuro finance
psychology
Economic
psychology

26. Psychologist Psychologist
Consumer Psychologis
psychologist
Psychologist Psychologist
Psychologist
Psychologist Psycho
Psychologist Psychologist
ychologist Psychologist
Psychologist Psycholo
sychologist Psychologist
@BartS
Psychologist Psychol
Consumer Psychologist

27. Perception

28. Memory

29. Decision making

31. Can you count?

32. Can you spot the gorilla?

33. Perception

34. Vision

35. Vision

36. Visual tuning

37. Visual tuning

38. Visual Cueing

39. Visual Cueing
50% > < 50%

40. Visual Cueing
25% > < 5%

41. Gaze Cueing

42. Gaze Distraction

43. Gaze Cueing

44. Gaze Cueing

45. Perception
 Hyper efficiënt information processing:
• 11.000.000 pieces of information / second
• 40 reach your clients consciousness

46. Incongruency

47. Memory
@BartS

48. A tale of multiple Memories
 Experiencing self
 Remembering self

49. The experiencing self

50. The experiencing self

51. The experiencing self

52. The experiencing self

53. The experiencing self

54. The remembering self

55. The remembering self

56. The remembering self
 Unlimited
 Forever

57. Peak-end rule

58. Peak-end rule

59. Decision making

60. Rationality < -> Emotions

62. How wonderful is our ratio… really?
 Low capacity: Maximum of 3 - 5 pieces of
information
 Unreliable: (lying brain)

63. Evolution of ratio
 The first brain: +/- 500 million years ago

64. Evolution of ratio

65. 15 seconds

66. Choice Paradox
Our consciousness can’t handle more than 5
choices.
1 choice: “do I click, … or not?”
2-5 choices: “do I click A, or, or …?
> 5 keuzes: “OMG…”

67. Choice Paradox

68. Emotions

69. How wonderful are our emotions…
 Essential
 First

70. … and how important!

71. Emotion Affect

72. Emotion Affect

73. Emotions @Work

74. Emotions @Work
Saturday

75. Emotions @Work
Monday

76. nline Persuasion

77. Perception

78. Memory

79. Decision making

84. One more thing

85. Persuading customers online?
Yo u r c u s t o m e r i s a b r a i n !

87. World Wide Walhalla
for scientists & businesses

88. Analyze
the influencers
Test
your dialogue
Tune
Consumer Brain insights

89. Grow your knowledge of the brain

90. A n d y o u… w i l l b e a p s y c h o l o g i s t

91. A n d y o u… w i l l b e a p s y c h o l o g i s t
Thank you!
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Download available at:
ondi.me/hmc2012
@BartS www.online-persuasion.com
Want more? Check: =>
bart@onlinedialogue.com www.wheel-of-persuasion.com