2. Who are we?
Online Guru
6 years
Team of 8
What do we do?
Set up social media
Train social media
Manage social media
Responsive Websites
Brochure websites
Email Marketing
Clients?
Any local businesses
Any national business
Any sector!

3. Aims of this session
 To give you an valuable insight into the
main Social Media players
 To explain best practice and etiquette
 To identify the important features
offered by Twitter
 To discuss how to gain more followers
and to turn them into customers

4. First Things First
All roads lead to your website
Run them all in sync for an effective R.O.I

5. How effective is your website?
 Over 30% of your social media
followers will look at your website.
 Will they want to do business with
you?
 Is your website up to date?
 Is it responsive?
 Does it have the information you
are tweeting about on it?
 Can you convert visitors into
customers?

7. Contact Forms
Free Tips Sign Up

8. Booking Form
Join Our VIP Club

9. The Power Of Blogging
 Set up a blog on your website
Eg: www.yourdomain.com/blog
 Post weekly news
 Link to and from Social Media
 Each page to have unique URL
SEO - New activity or info on an otherwise static
website etc..

10. Try to post a blog
post once a week

11. KEYWORDS
Ask staff, family, friends what they would
type in if looking for your business
Try to get 30 phrases
Use them in web copy, social media bios
and social media posts

12. What is Social Media?

13. P.O.S.T
 P for PLATFORM
Where are my people hanging out?
 Ofor OBJECTIVE
What do I hope to achieve? Leads, sales,
brand awareness etc?
 Sfor STRATEGY
What shall I talk about? How often? Who will do this?
 T for TECHNOLOGY
What software/gadgets/analytics shall I use?

14. Social media etiquette
Act as you would at a cocktail party/networking event!

16. But WHAT shall I talk about?
 Your business history (Brand)
 Your products/services
 Special offers/promotions/events
 Your team
 Your sector
 Local area news
 Local events
 Latest BREAKING news
 Cartoons/videos/sayings
 Celebrities in the news
 Direct to your Blog posts

17. Accountants
ALL WENT
VIRAL!!

18. Which Platform Should I Use ?

19.  Has over 1 billion active users
 It is estimated that 1 in every 13 people has
a Facebook account.
 On average, 250 million photos are updated
every day.
 More than 2 billion posts are liked and
commented on daily.
 Age of average user is 38 and is rising.

20. 235 million active users.
Google+ affects search results on Google, if someone is in
your circles their content will have a higher page rank
in your searches.
Google+ is linked to Google Places, if you link it to your +
page it will improve your page rank for
local customers greatly.

21. Has 200+ million users
51% of active Twitter users follow companies, brands or
products
It now only takes up to once week to hit a billion tweets
across Twitter.
Great for driving traffic to websites

22. LinkedIn has up to 200 million users.
90.9% use the free version of Linkedin, but the rest
have an upgraded paid account.
LinkedIn is typically used more for businesses, it isn't
as 'attractive' as other social platforms but proves
to have its uses.
For B2B it is essential to be on there

23. Faster growing than Facebook has EVER been
Mainly female users aged 30+ in higher income
bracket
It is a standalone network like LinkedIn and
there is hardly any crossover usage.
Users have it to communicate through imagery

24.  Percentage of Instagram users that log in
at least once a day is 70%
 Over 200 million users
 43% of top 100 brands post daily on
Instagram
 Only used on mobile devices
 Can use different filters to make photo
look better

25. TWITTER
32% of 15 million UK users use Twitter daily

26. Twitter
Brand awareness
Drive traffic to website
Drive traffic to Facebook
Build momentum &
excitement

27. How do you set up an account?

28. Go To www.namechk.com

38. Twitter Lingo
 To Tweet is to post an update
 To Follow-You get their updates
 Follower follows you and gets your updates
 @reply-A public message
 Direct Message (DM) goes to their inbox
 Hashtag ~ Groups words together and highlights
them
 Retweet (RT) Shares a post to their followers
 Lists-To keep a track on a group of accounts
 Trending-Most popular words at the moment
 Promote-Push your account or Tweets and
payment

39. MAKING A TWEET

44. CONNECT PAGE

45. USE SEARCH TO FIND TARGET MARKET

46. HASHTAGS
1) Use to highlight keywords
#websites #socialmedia #liverpool
2) Use to show emotion
#soexcited #reallybusy
3) Use for competitions etc
to win, tweet answer using #gurucomp

47. DIRECT MESSAGES

48. LISTS

50. Twitter
Do’s and Don’ts
Don’t link to Facebook
Use keywords in biography
Add your website/location
Tweet regularly
Use trending topics
Be generous (retweets)
Use Bit.ly account
Use Hootsuite/Buffer
Use Google Analytics

51. Add Social Media feeds
onto your website

53. SUCCESS STORIES
Local interior design
Firm secured deal
To design interior for
Worlds most
expensive flat
At £27m from
Interactions on
Twitter

54. SUCCESS STORIES
Local kitchen firm
Sold an ex display
Kitchen worth
Over £20,000 from
a single tweet

55. SUCCESS STORIES
Local accountants
Have attracted 7 new
clients in 2013 worth
Over £10,000 in
Business from
interactions on
Social Media

56. SUCCESS STORIES
Local home store
Sold a bath from
their online store
for £1499
From a single tweet
at 2am on a Sunday
morning

57. SUCCESS STORIES
Online Guru have
Attracted over 30
New website and
Social media clients
In the past 3 years
Through our Social
Media activity!!

58. SO WHAT ARE YOU WAITING FOR??
“GET TWEETING”
Mention this
@onlineguruUK session
in a tweet
and we will give you another
1 hour
bespoke strategy
Consultation
FREE!!!!

59. Questions??

61. Google +
Best for SEO & Segmentation
Globally No.2 Social Media site. Are you ready??

62. Google +
Business Pages and Personal Profiles
Post to circles
Integrate with other Google
products
Helps with your Google ranking
Hangouts may see the demise of
Skype

65. Google+ Circles

66. Google +
Hangout

68. Google +

69. Questions??

70. Pinterest – Best for Mobile / Visual
29% of UK users (2.2m) are in the highest income bracket

71. 77% of the UK population
have an active profile

72. Profile, Page or Group?
Daily posts - topical interesting relevant
Facebook favours images/videos/questions
Respond quickly
No more than 25% sales messages
About us keywords
Like suppliers pages
Use @ in posts for shares
Sponsored posts
Proof read before posting!!
Facebook stuff

73. FACEBOOK PAGE

74. Facebook Features
Check-In
Reviews
Offers
Events
Tabs

75. Facebook Advertising
Perfect way to reach your markets precisely.
Your business can advertise to your exact audiences
based on specific social and geographical information.
Age, gender, location, personal interests, job functions
etc can all refine targeting.
Set your own budgets. From 25p per click.

76. QUESTIONS?

77. Linked In
Best for Networking and
Finding Leads
11 Million Profiles In The UK – 23% of Workers

78. Linked In
Features
Post from profile or page
Great for search pre
meeting

79. Linked In
Do’s and Don’ts
Current picture
Use keywords in Biography (120)
Add contact details
List landing pages for websites
Get recommendations
Join groups where targets are
Respond to people who viewed
profile

80. Linked In Profile

81. Linked In Business Page

82. QUESTIONS??

83. Pinterest – Best for Mobile / Visual
29% of UK users (2.2m) are in the highest income bracket

84. Other Platforms (or Tactics!)

85. Clothes, Shoes, Jewellery
Kitchens, Bathrooms
Boiler systems
Interior design contracts
Houses (Sales and Lets)
Accountancy clients
Legal clients
Personal training clients
Chamber members!!
Success Stories

86. Success stories……….

87. Analytics

88. Which platform or platforms are
the right ones for you?

89. Thanks for listening
We look forward to
interacting on
Social Media with
you!
@onlineguru2u

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