5th session for MA students at City University

1. Video: auto tune the news
http://www.youtube.com/watch?v=bduQaCRkgg4

2. Paul Bradshaw
City University, London
Publisher, Online Journalism Blog
Founder, Help Me Investigate.com
Different medium,
Different rules – part 2
(Audio and video)

3. 3 things
Listening to and watching
How do I..?
Regulation, ethics

4. “The Telegraph is reviewing several
areas, including the need for
"tactical hiring" within multimedia
… “The three biggest challenges for
us editorially in the next year will be
multimedia, multi-device tablets and
smart phones and social media.”
Ed Roussel,
http://www.journalism.co.uk/news/telegraph-to-recruit-multimedia-staff-following-site-
redesign/s2/a541449/

5. “At a time when other categories of
advertising dollars are shrinking,
video ads are booming. News sites
are adding more video inventory to
keep pace with the demands of
advertisers, and benefiting from the
higher cost-per-thousands, or
C.P.M.’s, that ads on those videos
command.”
,
http://www.nytimes.com/2009/11/11/business/media/11adco.html

6. Audio and video online
Different devices/use: iPods &
computers
Different production demands:
irregular?

7. Listen.

8. Audio types
Podcasts
Micropodcasting (Audioboo)
Audio slideshows

9. Listen.

10. Audio online
Debate (event?)
Banter (set up and score, Q&A)
Interview(s)
Monologue/reflection
Potpourri ... Commercial

11. 5 audio tips (speed)
Background noise – good & bad
Introduction: set the time & space
Don’t script – do prepare
Show don’t tell. Brief & direct subject
End: reiterate, thank, link

12. Editing (depth)
Record ‘room sound’ for editing
Record wild track for track 2
Use sound to change scene/breathe
Fades: up and out
Stitch together beginning-middle-end

13. Audio tools
Audioboo, phone’s mic
External mic, spoffle
Digital dictaphone, Zoom
GarageBand, Audacity, Audition

14. Online, there is often no need for
the reporter as an intermediary, as a
user will have already read the
story. “Video clips now tend to get
more traffic overall than long-form
news programmes on iPlayer”.
Traditional, longer-form news video
“is not – for now anyway – proving
that compelling for news
consumers online.”
Steve Herr mann, BBC, quoted in Alfred Hermida:
http://www.reportr.net/2010/09/20/lessons-bbc-online-video-works/

15. Video: Charlie Brooker - how to report the news
http://www.youtube.com/watch?v=YtGSXMuWMR4

16. Watch.

17. 41 hours in an elevator
http://www.youtube.com/watch?v=p_bMhNI_TY8

19. Video types
Speed vs depth:
Raw video
Moving pictures (‘Daily Prophet’)
Vodcasts & video blogging
Edited narrative

20. Rocketboom
http://www.youtube.com/watch?v=DasHUr4nEro
Lauren Luke
http://www.youtube.com/user/panacea81#p/u/1/n33D637_hLs
Guardian Films
http://www.guardian.co.uk/travel/video/2010/jan/20/blackpool-
tower
Ze Frank
http://www.zefrank.com/theshow/archives/2006/11/112706.html
Transmission Tower
http://www.artifacting.com/blog/2010/09/15/climbing-a-1768-
foot-transmission-tower/
Ira Glass on storytelling
http://www.youtube.com/watch?v=n7KQ4vkiNUk

21. 5 video tips (speed)
Shoot for sound
Composition (rule of thirds)
Don’t stop filming
Show don’t tell. Brief & direct subject
Practise talking to camera as a friend

22. 5 video editing tips (depth)
Keep it simple (no fancy transitions)
Let the interview breathe
Don’t cut on movement
Variety of shots – wide, tight, medium
Shoot for sequences

23. Key ingredients
Great subjects
Colour of voice, sound, image
Tension: question, conflict
Reflection/resolution

24. Video tools – kit & software
Mobile phone, Flip/Kodak Zi8
External mic, spoffle
iMovie (also on iPhone), Windows
MovieMaker, Premiere, FinalCut, Avid
Skype + screencasting software

25. Video tools - online
Encoding.com
JayCut – online editing
YouTube – editing, captions & notes
Viddler – tagging
Stroome, Masher – collaborate

26. 41 years stuck in an elevator
http://www.youtube.com/watch?v=zh04ipAv1BI

27. Ethics and law
Regulation – Ofcom, PCC?
Permissions and copyright
Privacy
Taste and decency

28. Links
Delicious.com/paulb/cityoj05
Delicious.com/paulb/onlinevideo
Delicious.com/paulb/audio
Delicious.com/paulb/audioslideshows
Delicious.com/paulb/multimedia