Using google analytics to inform usability ux brighton
1. Using Google Analytics to inform Usability - a few quick tips Phil Guilfoyle Director Online Logic – Conversion Experts
2. Using Google Analytics to inform Usability - a few quick tips Online Logic Conversion Experts
3. Using Google Analytics to inform Usability - a few quick tips Online Logic Conversion Experts
4. Using Google Analytics to inform Usability - a few quick tips Analytics is fun – don’t be afraid, Dive In! How can Analytics work with Usability?
5. Using Google Analytics to inform Usability - a few quick tips UX Design is a top down approach – Analytics is a bottom up approach A Marriage made in heaven!
11. Using Google Analytics to inform Usability - a few quick tips Idea 1 - Bench Mark - Creating a Custom Report
12. Using Google Analytics to inform Usability - a few quick tips Idea 1 - Bench Mark – Creating a Custom Report
13. Using Google Analytics to inform Usability - a few quick tips Idea 1 - Bench Mark – Creating a Custom Report
14. Using Google Analytics to inform Usability - a few quick tips Idea 1 - Bench Mark – Creating a Custom Report – Drill down to page level
15. Using Google Analytics to inform Usability - a few quick tips Idea 2 – Site Search Find top search terms used and add links into your design and link to relevant content
16. Using Google Analytics to inform Usability - a few quick tips Idea 3 – Top Content and $ Index – Where do we invest our time and money? $ Index - A measurement of how influential a page is to conversion
17. Using Google Analytics to inform Usability - a few quick tips Idea 4 – Set Goals Sketch your Goal Funnel *http://jeff.io
18. Using Google Analytics to inform Usability - a few quick tips Idea 4 – Add Goals to Google Analytics
19. Using Google Analytics to inform Usability - a few quick tips Idea 4 – Goal Funnel The exit pages inform you where people are spilling out
20. Using Google Analytics to inform Usability - a few quick tips Use your design skills to work out what’s wrong with the page Idea 4 – Goal Funnel
21. Using Google Analytics to inform Usability - a few quick tips Idea 5 – Split test your designs and measure your improvement Will A or B work better?
22. Using Google Analytics to inform Usability - a few quick tips Idea 6 – Finally! The Low hanging fruit! Annotate when your work goes live! Ask you boss for a raise!
23. Using Google Analytics to inform Usability - a few quick tips Check out what devices are being used to access the site! Idea 7 – Bonus Slide!
24. Using Google Analytics to inform Usability - a few quick tips Thank you! Phil Guilfoyle www.onlinelogic.co.uk Twitter @onlinelogic phil@onlinelogic.co.uk
