Landing Page Optimization Best Practices "Conversion Ninja Toolbox" - Tim Ash

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Landing Page Optimization Best Practices "Conversion Ninja Toolbox" Learn the top 12 practical hands-on tools that can be used to quickly improve conversion rates. * Tim Ash, Author, Landing Page Optimization & CEO, SiteTuners.com

Formation Technologie Business

Landing Page Best Practices Conversion Ninja Toolbox Tim Ash – CEO @tim_ash

Conversion consulting – Online Express Reviews Full-service landing page tests with guarantee State-of-the-art testing technology & tools SiteTuners Overview

Type – In-page Web analytics Key Features Mouse heatmaps Click confetti Link click overlay Conversion Applications Clicking on non-clickable images Behavior changes based on screen-size & traffic source

Switch plans at any time,[object Object]

Conversion Applications ,[object Object]

What form fields are commonly left blank

Which form fields cause the most delay/confusion

Which links are hovered over, but not clicked,[object Object]

Type – Online Usability Testing Key Features Online test setup – specify task to perform on your site Pre-screened subjects (taught to speak out loud) Very quick results (start getting feedback within 1 hr) Get audio/video recording and text transcript Conversion Applications Observe actual problems that uninterested visitors have Run tests against your benchmark competitor’s sites Get unexpected ideas for problems/testing

100% satisfaction guarantee,[object Object]

Type – Simulated Visual Attention Tool Key Features Creates “attention heatmaps” of Web pages Works with live and mocked-up designs No actual page visitors required Instant results – just upload an image Conversion Applications Identify visual elements that distract from goals Determine exact amount of emphasis for key elements Improve a landing page design before you publish it

Pro - $10-25 per heatmap based on prepaid volume,[object Object]

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Landing Page Optimization Best Practices "Conversion Ninja Toolbox" - Tim Ash

1. Landing Page Best Practices Conversion Ninja Toolbox Tim Ash – CEO @tim_ash

2. Our Background

3. Conversion consulting – Online Express Reviews Full-service landing page tests with guarantee State-of-the-art testing technology & tools SiteTuners Overview

4. How You See Your Web Marketing…

5. …Your Visitors’ View

6. Pick The Right Tools

8. Type – In-page Web analytics Key Features Mouse heatmaps Click confetti Link click overlay Conversion Applications Clicking on non-clickable images Behavior changes based on screen-size & traffic source

10.

11.

12.

13.

14.

15. Do they reach the bottom of the page

16. What form fields are commonly left blank

17. Which form fields cause the most delay/confusion

18.

19.

20.

21. Pricing

22. Type – Online Usability Testing Key Features Online test setup – specify task to perform on your site Pre-screened subjects (taught to speak out loud) Very quick results (start getting feedback within 1 hr) Get audio/video recording and text transcript Conversion Applications Observe actual problems that uninterested visitors have Run tests against your benchmark competitor’s sites Get unexpected ideas for problems/testing

23.

24. 5-pack recommended as minimum

25.

26.

27.

28.

29. Pricing Tim Ash – CEO

30. Type – Simulated Visual Attention Tool Key Features Creates “attention heatmaps” of Web pages Works with live and mocked-up designs No actual page visitors required Instant results – just upload an image Conversion Applications Identify visual elements that distract from goals Determine exact amount of emphasis for key elements Improve a landing page design before you publish it

31. Before

32. After

33. Before

34. After

35.

36.

37.

38.

39. +84%

40.

41.

42. MockFlow

43. Google.com/WebsiteOptimizer

44. Kampyle

45. Loop11

46. Install CrazyEgg & ClickTale on critical landing pages Check pages with popular browsers & OSs using CrossBrowserTesting Have 5 users complete your conversion task with UserTesting.com Redesign your page & double check with AttentionWizard Action Plan

47. Contact Info tim@sitetuners.com (619) 990-9062 mobile (619) 223-8020 work PST @tim_ash timash tim.ash1 tim_ash1

Landing Page Optimization Best Practices "Conversion Ninja Toolbox" - Tim Ash

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Landing Page Optimization Best Practices "Conversion Ninja Toolbox" - Tim Ash