Social Media for SEO and Link Building Most people find their products or services via search engine. And real-time search includes social media results. So how can you leverage the best of both worlds? Learn how to optimize your social profiles for search, which industry specific sites might be best utilized as a part of your social media campaign, and to use social media as a link building technique. * Arnie Kuenn, President, Vertical Measures

1. Online Marketing Summit Social Media for SEO & Link Building Arnie Kuenn @ArnieK President Vertical Measures 1

3. How many of you consider yourself pretty good at SEO?

4. How about Link Building?

5. How many of you are looking for easy ways to get lots of business from your website?Twitter: @ArnieK @VerticalMeasure

7. Formed Vertical Measures 4 years ago

8. Primarily an Internet marketing company but specialize in link building.

9. We have 80+ clients from all around the world >> SEO, link building, content & social media marketingTwitter: @ArnieK @VerticalMeasure

10. When someone types a keyword into the search box, there are only two possible outcomes: They will find you. They will find your competitor. 4 Optimizing for Search is Critical Twitter: @ArnieK @VerticalMeasure

11. 5 Search Engine Results Page Indented Listing Local Listing Twitter: @ArnieK @VerticalMeasure

13. Natural search results receive many more clicks than paid search

14. Your customers are looking for you online (directions, phone #, products, services, etc.)

15. eye doctor, massage, plumbing, Sedona hotels, HDMI cable, Alaska fishing…Source: Did-it, Enquiro, and Eyetools. Twitter: @ArnieK @VerticalMeasure

17. Organic search rankings are something you can work to influence, but ultimately you do not control them. The search engine algorithms make that call.7 Search Marketing Reality Twitter: @ArnieK @VerticalMeasure

18. 8 How Does it Work Today? Bot or Spider Twitter: @ArnieK @VerticalMeasure

19. 9 What Does It Look For? Title tag URL H1 tag Content Bold Meta Description Award winning SEO Link Building Services. Vertical Measures is a reputable, USA Internet marketing company helping businesses get more website traffic thru higher search engine rankings, link building, social media, local search, and search engine optimization. Twitter: @ArnieK @VerticalMeasure

20. 10 Search Engine Results Indented Listing Twitter: @ArnieK @VerticalMeasure

22. Determined editorially

23. Have keywords in their link

24. Are from many different websitesTwitter: @ArnieK @VerticalMeasure

26. Friends & family

27. Associations (donations)

28. Clients & Suppliers

29. Business Directories

30. Blogs or Articles

31. Press Releases

32. Social Profiles

33. Twitter, LinkedIn, Naymz, Google,

34. 123People, Businessweek, etc.Twitter: @ArnieK @VerticalMeasure

36. Build content around your keywords

37. Add real value to the reader

38. Unique

39. Informative

40. Entertaining

41. Who do you link to from the content?

42. Good neighbors

43. It’s your reputation

44. Get links back!Twitter: @ArnieK @VerticalMeasure

46. If you have a website, understand that you are now a publisher.

47. Provide relevant content that gives solutions to some of the toughest problems your customers are facing.

48. Customers start relying on you for your expertise as you become the trusted solution in your industry.

49. Today’s marketing is now about online content & publishingTwitter: @ArnieK @VerticalMeasure

50. 15 Some Content Ideas A Blog White Paper Series eBooks Case Studies Interviews Infographics News Releases Contests eNewsletters Community Forums Podcasts Videos Webcasts/Webinars Twitter: @ArnieK @VerticalMeasure

52. Allows for internal linking

53. Keeps the search engines coming back – have 434% more indexed pages

54. Have 2X as many backlinks

55. Your site gets 55% more trafficTwitter: @ArnieK @VerticalMeasure

57. Develop consistent, relevant content in multiple channels.

58. Let go of all control. Let your ideas spread.

59. People share your ideas, link to your content.

60. Content is found through social media and search engines (YouTube, Twitter & Facebook)Twitter: @ArnieK @VerticalMeasure

62. There are more than 3.5 billion pieces of content shared each week on Facebook

63. Twitter now has more than 75 million user accounts

64. 600 tweets are produced every second

65. Over 60 million people are on LinkedInTwitter: @ArnieK @VerticalMeasure

67. Social news links (Digg, Reddit, Delicious)

68. Can influence the actual rankings for your website

69. Provide Backlinks (but short term value)

70. Mentions & SignalsTwitter: @ArnieK @VerticalMeasure

71. 20 Source http://www.dailybloggr.com/social-media-cheat-sheet.gif Twitter: @ArnieK @VerticalMeasure

72. 21 Get Started: Figure Out Who Your Audience Is Source: http://images.businessweek.com/mz/07/24/0724_6insiid_a.gif Twitter: @ArnieK @VerticalMeasure

73. 6/1/2010 22

74. 23 Twitter: @ArnieK @VerticalMeasure

76. Optimize your webpages for Google & Google Places

77. Promote your content via Social Media (Twitter, Facebook, YouTube, etc.)

78. Go to local events to learn more and network with PEOPLETwitter: @ArnieK @VerticalMeasure

80. http://www.searchengineguide.com/stoney-degeyter/seo-101-everything-you-need-to-know-abou.php

81. SEO Educational Videos:

82. http://www.verticalmeasures.com/resources/seo-tutorial-videos/

83. Online Marketing & Related Webinars:

84. http://www.verticalmeasures.com/webinars/Twitter: @ArnieK @VerticalMeasure

86. Facebook.Com/VerticalMeasures

87. LinkedIn.Com/In/ArnieKuenn

88. Join Our LinkedIn Group: Vertical Measures

89. www.verticalmeasures.com26 Questions? It’s Link Exchange Time! Twitter: @ArnieK @VerticalMeasure

91. Ecommerce (selling lots of products)

92. Agencies (SEO, interactive, PR)

93. Education (private, public, career)

94. Financial (mortgage, real estate, banking)

95. Other industries?27 Link Exchange Twitter: @ArnieK @VerticalMeasure

96. 28 Thank You Visit www.onlinemarketingsummit.com for more information Follow us @OMSummit