Test Your Traditional Marketing For Free! (Almost): Using Analytics to Gauge Market Interest from Inbound Leads Tactics such as email marketing and social media bring traffic to your website at very low cost. While the demographics of people who respond to direct mail and surf on the web aren't always identical, you can still make use of all that traffic to measure interest in your online marketing strategies before you launch. Using nothing other than your Google Analytics account, your website's traffic, and your creativity, you can boost the ROI of your next traditional media marketing campaign. * Trevor Longino, Head Guy, CrowdTamers (@crowdtamers)

1. Orlando, August 3 2010 Test Your Marketing Message For Free (Almost!) Using Analytics to Gauge Market Interest from Inbound Leads Trevor Longino Head Guy, CrowdTamers.com @CrowdTamers

2. So Who The Heck Is Trevor? Head Guy at CrowdTamers.com (a social media marketing / Internet marketing training company) President of doterati.com (a local interactive marketing professional Association) Previously: V.P Marketing for Nextelligence.com (NXEL.PK) Director of PR for Web2 Corp (WBTO.OB) Website: http://crowdtamers.com Twitter: @CrowdTamers http://www.linkedin.com/in/trevorlongino Skype ID: trevor.longino 407.374.9079 [email_address] Get this presentation online: http://www.slideshare.net/crowdtamers

4. So What the Heck is Split Testing? Image credit: http://bit.ly/97zD8p

5. Getting Started With an Email Split Test 1. Do It Yourself: You need an Email Service Provider You need a list of, ideally, more than 2,000 double opted-in subscribers You need a message And you need another message You need an email HTML knowledgeable web designer who can make your emails and landing pages for you 2. The Outsourced Approach You need a list of, ideally, more than 2,000 double opted-in subscribers You need a message And you need another message

6. Two Different Offers for 1 Product

7. Two Different Products for 1 Segment Images from Bronto Media

8. Landing Pages are Key for ROI! Images from Bronto Media

9. How Do You Split Test Soc. Media?

11. So What the Heck is Next? Images from Official Google Blog

12. How the Heck do You Measure Them? Images from Official Google Blog Campaign Tagging Link Tracking Advanced Segmentation Reports & Analysis

13. Campaign Tagging http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=55578

14. http://crowdtamers.com/?utm_source=twitter&utm_medium=social&utm_term=socialmediatraining_internetmarketingtraining&utm_content=50%25off&utm_campaign=awesome_ads Who the Heck is Going to Click This?

15. http://bit.ly/ca6ntd (yes, that's the same link)

17. Build Your Segments

29. Thank You Visit www.onlinemarketingsummit.com f or more information Follow us @OMSummit