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The Medium Is The Message OMS Sea- Scott Roth
1. MEDIUM
THE
IS
THEMESSAGE
online marketing summit
J U L Y 2 0 0 9
SCOTT ROTH
DIRECTOR, PRODUCT MARKETING
sroth@exacttarget.com
2. THREE TAKEAWAYS
1.EMAIL ISN’T OPTIONAL
2. EMAIL IS SOCIAL. SOCIAL NEEDS EMAIL.
3. HOW TO MAXIMIZE ROI WITH “EMAIL PLUS”
www.
EXACTTARGETinACTION
.com
9. ADDRESSABLE VOICE - TWITTER
S M S – M O B I L E E M A I L
EMAIL – INSTANT MESSAGING
DIRECT MAIL - TELEPHONE
<1990 1995 2000 2009
TV – RADIO – PRINT – DISPLAY - OOH
WEBSITE – SEARCH – ONLINE DISPLAY
PAID SEARCH – LANDING PAGES -MICROSITES
AFFILIATE – ONLINE VIDEO - WEBINARS
BLOGS – RSS – PODCASTS – WIKIS - DOOH
C O N T E X T U A L – S O C I A L – M O B Iwww.E W E BL
B E H A V I O R A L – W I D G E T S – V I R T U A L EXACTTARGETinACTIONS
W O R L.com D
10. "In a culture like ours, long accustomed to splitting and
WEall things as a means of control, it is sometimes
dividing NEED A
HERO
a bit of a shock to be reminded that, in operational and
practical fact, the medium is the message. This is merely
message.
to say that the personal and social consequences of any
medium - that is, of any extension of ourselves - result
from the new scale that is introduced into our affairs by
each extension of ourselves, or by any new technology."
technology.
www.
EXACTTARGETinACTION
.com
39. 2. HONOR THEIR
PREFERENCES
COMMUNICATION
CONTENT
FREQUENCY
CHANNEL
THE FAN-CENTRIC www.
presents
www.
FANMAILMARKETING
39 .com
EXACTTARGETinACTION
.com
40. 3. DELIVER TIMELY,
RELEVANT CONTENT THAT
IMPROVES THEIR LIVES
THE FAN-CENTRIC www.
presents
www.
FANMAILMARKETING
40 .com
EXACTTARGETinACTION
.com
42. Get This New White Paper!
Expanding the Reach of Email
Through Social Networks
• How marketers are planning
to integrate email and social
media programs in 2009
• Key social media
observations from B2B and
B2C marketers
• How major companies like
Powell's Books, Carmex, and
TripAdvisor are using social
media
43. TEXT NOW TO GET THE NEW WHITEPAPER!
1. OPEN A NEW TEXT MESSAGE ON YOUR CELL PHONE
2. TEXT “OMS youremail@address.com“ to 38767
E X : “ OMS s r o t h @ e x a c t t a r g e t . c o m ”
3. HIT “SEND” (note: your phone # will not be saved)
www.
EXACTTARGETinACTION
43
.com
