Positive online reputations and social media influence buyers in new ways, and a study confirms this. A good online reputation can mean more revenue.

1. Getting Positive Online Reviews Mean
Increase Revenue
• Online reputations are important
– Continue to play an ever more important role
in customer’s decision to purchase a product
or service
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Recover 347-421-7598
Reputation

2. Getting Positive Online Reviews Mean
Increase Revenue
• Positive online reputation translates in
very tangible ways into:
– Increased revenue
– More business
www.recoverreputation.com
Recover 347-421-7598
Reputation

3. Getting Positive Online Reviews Mean
Increase Revenue
• Hotel/hospitality industry use social media
to:
– Engage with guests
– Generate bookings
www.recoverreputation.com
Recover 347-421-7598
Reputation

4. Getting Positive Online Reviews Mean
Increase Revenue
• Study by Cornell University Center for
Hospitality Research, discovered 5
important points that focus on online
reputations:
www.recoverreputation.com
Recover 347-421-7598
Reputation

5. Getting Positive Online Reviews Mean
Increase Revenue
1. Guests Look at Reviews Before Booking
– Travelocity guests looking at views before
booking a room or a trip have steadily
increased.
www.recoverreputation.com
Recover 347-421-7598
Reputation

6. Getting Positive Online Reviews Mean
Increase Revenue
2. More Online Reviews are Being Written
– Reviews on sites like Travelocity have
increased as well.
www.recoverreputation.com
Recover 347-421-7598
Reputation

7. Getting Positive Online Reviews Mean
Increase Revenue
3. Occupancy Increases the Result of
Reviews
– Occupancy increases 0.54% for each 1%
increase in a hotel’s online reputation score
per available room.
www.recoverreputation.com
Recover 347-421-7598
Reputation

8. Getting Positive Online Reviews Mean
Increase Revenue
4. Revenue Jumps Due to Reviews
– Each 1% increase in a hotel’s online
reputation score results in 1.42% increase in
revenue.
www.recoverreputation.com
Recover 347-421-7598
Reputation

9. Getting Positive Online Reviews Mean
Increase Revenue
5. Higher Prices Due to Online Reviews
– As online review scores improve, the price
charged can be increased.
– For the Travelocity website, this means that
a 1 point increase in hotel ratings—say from
a 3.2 to a 4.3—the hotel can increase its
price by 11.2%.
www.recoverreputation.com
Recover 347-421-7598
Reputation

10. Getting Positive Online Reviews Mean
Increase Revenue
• The study spent:
– Six months analyzing occupancy numbers
– Daily room rates
– Online reviews
– From more than 3,000 hotels in 20
international and US cities.
www.recoverreputation.com
Recover 347-421-7598
Reputation

11. Getting Positive Online Reviews Mean
Increase Revenue
• The conclusions could be applied to:
– Financial
– Legal
– Dental/medical professions
– Any business where online reviews are used
to aid the customer in deciding what to
purchase.
www.recoverreputation.com
Recover 347-421-7598
Reputation