SlideShare une entreprise Scribd logo
1  sur  21
Télécharger pour lire hors ligne
28/10/2011




             Advertising in Farm 2




               By Web Business Development
Agenda

About Farm 2
Brands Can Do…
Social Game Activities
How To Measure
Contact
Q&A




http://open.zing.vn            2
New Section
About Farm 2



http://open.zing.vn   3
About Farm 2

•   Site information
     – URL: http://me.zing.vn/apps/ntvv2
     – Launched: Oct 2010
•   Traffic
     – Monthly Active User(A30): ~ 2,5 Mil

•   Major services
     – Farm, Zoo, Fish




                Farm                  Animal breeding   Fish breeding
     http://open.zing.vn
Demographic


Age     6%    22%                 44%               18%    10%   Gender                   54%                              46%



        Under 13    13-17    18 - 24   25 - 34   Over 35                     Male     Female




Job                         75%                     11%    15%   Place    1% 9%     10%        24%                   56%


        Pupil-Student   White-collor    Other
                                                                            Other     School     Working   Internet café     Home




  http://open.zing.vn                                                                                                            5
New Section
Social Game Activities



http://open.zing.vn      6
Take care farm…



                                             Farming




                            Seeds                               Harvest




                                  Sell or
                                                       Ingredients
                                Production



•     Plant, tend, harvest and sell crops to expand your virtual farm.
•     Feed and care for your animals and remember to lend your farmer friends a helping hand.
•     Help your farmer friends by caring, harvest..
    http://open.zing.vn                                                                         7
Social game activities

• Buy virtual goods
   – Seeds, animals, fishes…
   – Extra goods: grass, dog…




 http://open.zing.vn                            8
Decoration




                Dog
                                                 House, Gate

                      Decorate your farm by using…




         Butterfly
                                                Theme
http://open.zing.vn                                            9
Social game activities

• Production
      – Amount of crops will be
        processed by factory for
        getting more benefits.




• Play mini game
      – Receive virtual goods.
      – More exp.



http://open.zing.vn                            10
Why they do that?


• Connecting friends.
      – Visit your farmer friends
      – Give their friends some virtual goods.
• Extremely like getting free virtual goods.
      – Nice.
      – More % Production.
      – More Exp.




http://open.zing.vn                              11
New Section
Brands Can Do…



http://open.zing.vn   12
Brands can do…

• Static advertising
      – Decorations:
             •   Theme
             •   House, gate.
             •   Special bugs, animals.
             •   Other: billboard, poster
      – Product placement:
             • Booth
             • Products
                      – Place in game
                      – Put your name on branded virtual goods.

http://open.zing.vn                                               13
Decorate your farm by using…
Items can be customized with your brand palette.

                         House




                         Theme



                                 Items




                                         Booth



                                                   Dog
 http://open.zing.vn                                     14
Brands can do…


• Dynamic advertising
      – Presents
             • Virtual goods: seed, fish, animal with high benefit.
      – Quest
             • Users must plant some seeds.
             • After harvest, users uses machine in factory for
               processing real product in life: Coke, Poca Snack,
               Merino Ice-cream…
             • Users will be received some presents like:
                      – Nice theme with high benefit.
                      – A real product: a Coke, Merino…

http://open.zing.vn                                                   15
Game-Play Integration
Poca Snack can…



                                         Farming
         Potato


                              Seeds                   Harvest




Theme
                             Presents                Ingredients
House
Brand mascot
Seed
Magic potion                            Production
Booth
…




   http://open.zing.vn                                             16
Brands can do…

• Brand game
    – Mini game
           • Your brand image will be a slot, cell in game.
           • Background mini game.
           • Create another brand mini game and integrated in to NT2 like:
                  –   Lucky Draw
                  –   Caro
                  –   Bejeweled
                  –   Tetris
                  –   …




http://open.zing.vn                                                          17
How to promote from Zing Me?

• Notice on top link in game HF2.


• Fanpage HF2: Blog, Photo...


• Splash advertising.


• Zing News
• Icon in game
• Zing Ads
http://open.zing.vn                                  18
How to measure


• Monthly Active Users (campaign): A30
• Event:
      – Item Shopping
      – Quest Finishing
      – Item Producing
      – % users complete event




http://open.zing.vn                      19
Contact to


• Hoàng Hường
      – E: huonght@vng.com.vn
      – T: (+84) 83 – 866 4666 (ext 6195)




http://open.zing.vn                         20
Q&A




http://open.zing.vn         21

Contenu connexe

Similaire à In game avertisingfarm2

Dmk201 Lecture 1
Dmk201 Lecture 1Dmk201 Lecture 1
Dmk201 Lecture 1Ryan Busch
 
A Convergence of Flat Surfaces- Digital Marketing predictions for 2013
A Convergence of Flat Surfaces- Digital Marketing predictions for 2013A Convergence of Flat Surfaces- Digital Marketing predictions for 2013
A Convergence of Flat Surfaces- Digital Marketing predictions for 2013Ciaran Rogers
 
Farmville: Gaming, Target, Business, Advertising
Farmville: Gaming, Target, Business, AdvertisingFarmville: Gaming, Target, Business, Advertising
Farmville: Gaming, Target, Business, AdvertisingFrancesca Casadei
 
Building MMOG for SNS audiences
Building MMOG for SNS audiencesBuilding MMOG for SNS audiences
Building MMOG for SNS audiencesaction.vn
 
Ten things that tv companies always get wrong when making games
Ten things that tv companies always get wrong when making gamesTen things that tv companies always get wrong when making games
Ten things that tv companies always get wrong when making gamesGAMESbrief
 
Lovell ten things that tv companies always get wrong when making games
Lovell ten things that tv companies always get wrong when making gamesLovell ten things that tv companies always get wrong when making games
Lovell ten things that tv companies always get wrong when making gamesGAMESbrief
 

Similaire à In game avertisingfarm2 (8)

Dmk201 Lecture 1
Dmk201 Lecture 1Dmk201 Lecture 1
Dmk201 Lecture 1
 
A Convergence of Flat Surfaces- Digital Marketing predictions for 2013
A Convergence of Flat Surfaces- Digital Marketing predictions for 2013A Convergence of Flat Surfaces- Digital Marketing predictions for 2013
A Convergence of Flat Surfaces- Digital Marketing predictions for 2013
 
Makerspaces
MakerspacesMakerspaces
Makerspaces
 
Makerspaces
MakerspacesMakerspaces
Makerspaces
 
Farmville: Gaming, Target, Business, Advertising
Farmville: Gaming, Target, Business, AdvertisingFarmville: Gaming, Target, Business, Advertising
Farmville: Gaming, Target, Business, Advertising
 
Building MMOG for SNS audiences
Building MMOG for SNS audiencesBuilding MMOG for SNS audiences
Building MMOG for SNS audiences
 
Ten things that tv companies always get wrong when making games
Ten things that tv companies always get wrong when making gamesTen things that tv companies always get wrong when making games
Ten things that tv companies always get wrong when making games
 
Lovell ten things that tv companies always get wrong when making games
Lovell ten things that tv companies always get wrong when making gamesLovell ten things that tv companies always get wrong when making games
Lovell ten things that tv companies always get wrong when making games
 

Plus de Ohay TV

Tầm Nhìn - Sứ Mệnh - Mục Tiêu
Tầm Nhìn - Sứ Mệnh - Mục TiêuTầm Nhìn - Sứ Mệnh - Mục Tiêu
Tầm Nhìn - Sứ Mệnh - Mục TiêuOhay TV
 
Tet insights
Tet insightsTet insights
Tet insightsOhay TV
 
Nghệ thuật mượn tiêu đề
Nghệ thuật mượn tiêu đềNghệ thuật mượn tiêu đề
Nghệ thuật mượn tiêu đềOhay TV
 
Mr.J Yamaha
Mr.J YamahaMr.J Yamaha
Mr.J YamahaOhay TV
 
Attila Venus Launching
Attila Venus LaunchingAttila Venus Launching
Attila Venus LaunchingOhay TV
 
BLESS YOU BABY CASE STUDY
BLESS YOU BABY  CASE STUDYBLESS YOU BABY  CASE STUDY
BLESS YOU BABY CASE STUDYOhay TV
 
exBEERience Fest - Case Study
exBEERience Fest - Case StudyexBEERience Fest - Case Study
exBEERience Fest - Case StudyOhay TV
 
Cách viết headlines
Cách viết headlinesCách viết headlines
Cách viết headlinesOhay TV
 
Hiệu ứng chuồn chuồn
Hiệu ứng chuồn chuồnHiệu ứng chuồn chuồn
Hiệu ứng chuồn chuồnOhay TV
 
Cách tạo infographic với Power Point
Cách tạo infographic với Power PointCách tạo infographic với Power Point
Cách tạo infographic với Power PointOhay TV
 
10 ngày để làm chủ Facebook
10 ngày để làm chủ Facebook10 ngày để làm chủ Facebook
10 ngày để làm chủ FacebookOhay TV
 

Plus de Ohay TV (11)

Tầm Nhìn - Sứ Mệnh - Mục Tiêu
Tầm Nhìn - Sứ Mệnh - Mục TiêuTầm Nhìn - Sứ Mệnh - Mục Tiêu
Tầm Nhìn - Sứ Mệnh - Mục Tiêu
 
Tet insights
Tet insightsTet insights
Tet insights
 
Nghệ thuật mượn tiêu đề
Nghệ thuật mượn tiêu đềNghệ thuật mượn tiêu đề
Nghệ thuật mượn tiêu đề
 
Mr.J Yamaha
Mr.J YamahaMr.J Yamaha
Mr.J Yamaha
 
Attila Venus Launching
Attila Venus LaunchingAttila Venus Launching
Attila Venus Launching
 
BLESS YOU BABY CASE STUDY
BLESS YOU BABY  CASE STUDYBLESS YOU BABY  CASE STUDY
BLESS YOU BABY CASE STUDY
 
exBEERience Fest - Case Study
exBEERience Fest - Case StudyexBEERience Fest - Case Study
exBEERience Fest - Case Study
 
Cách viết headlines
Cách viết headlinesCách viết headlines
Cách viết headlines
 
Hiệu ứng chuồn chuồn
Hiệu ứng chuồn chuồnHiệu ứng chuồn chuồn
Hiệu ứng chuồn chuồn
 
Cách tạo infographic với Power Point
Cách tạo infographic với Power PointCách tạo infographic với Power Point
Cách tạo infographic với Power Point
 
10 ngày để làm chủ Facebook
10 ngày để làm chủ Facebook10 ngày để làm chủ Facebook
10 ngày để làm chủ Facebook
 

Dernier

Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsIntellect Design Arena Ltd
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBBPMedia1
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessAPCO
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003believeminhh
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023Steve Rader
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxJemalSeid25
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)tazeenaila12
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarNathanielSchmuck
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024Stephan Koning
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsyasinnathani
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..dlewis191
 

Dernier (20)

Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking Applications
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptx
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 
WAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdfWAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdf
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story points
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..
 
Investment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV IndustriesInvestment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV Industries
 

In game avertisingfarm2

  • 1. 28/10/2011 Advertising in Farm 2 By Web Business Development
  • 2. Agenda About Farm 2 Brands Can Do… Social Game Activities How To Measure Contact Q&A http://open.zing.vn 2
  • 3. New Section About Farm 2 http://open.zing.vn 3
  • 4. About Farm 2 • Site information – URL: http://me.zing.vn/apps/ntvv2 – Launched: Oct 2010 • Traffic – Monthly Active User(A30): ~ 2,5 Mil • Major services – Farm, Zoo, Fish Farm Animal breeding Fish breeding http://open.zing.vn
  • 5. Demographic Age 6% 22% 44% 18% 10% Gender 54% 46% Under 13 13-17 18 - 24 25 - 34 Over 35 Male Female Job 75% 11% 15% Place 1% 9% 10% 24% 56% Pupil-Student White-collor Other Other School Working Internet café Home http://open.zing.vn 5
  • 6. New Section Social Game Activities http://open.zing.vn 6
  • 7. Take care farm… Farming Seeds Harvest Sell or Ingredients Production • Plant, tend, harvest and sell crops to expand your virtual farm. • Feed and care for your animals and remember to lend your farmer friends a helping hand. • Help your farmer friends by caring, harvest.. http://open.zing.vn 7
  • 8. Social game activities • Buy virtual goods – Seeds, animals, fishes… – Extra goods: grass, dog… http://open.zing.vn 8
  • 9. Decoration Dog House, Gate Decorate your farm by using… Butterfly Theme http://open.zing.vn 9
  • 10. Social game activities • Production – Amount of crops will be processed by factory for getting more benefits. • Play mini game – Receive virtual goods. – More exp. http://open.zing.vn 10
  • 11. Why they do that? • Connecting friends. – Visit your farmer friends – Give their friends some virtual goods. • Extremely like getting free virtual goods. – Nice. – More % Production. – More Exp. http://open.zing.vn 11
  • 12. New Section Brands Can Do… http://open.zing.vn 12
  • 13. Brands can do… • Static advertising – Decorations: • Theme • House, gate. • Special bugs, animals. • Other: billboard, poster – Product placement: • Booth • Products – Place in game – Put your name on branded virtual goods. http://open.zing.vn 13
  • 14. Decorate your farm by using… Items can be customized with your brand palette. House Theme Items Booth Dog http://open.zing.vn 14
  • 15. Brands can do… • Dynamic advertising – Presents • Virtual goods: seed, fish, animal with high benefit. – Quest • Users must plant some seeds. • After harvest, users uses machine in factory for processing real product in life: Coke, Poca Snack, Merino Ice-cream… • Users will be received some presents like: – Nice theme with high benefit. – A real product: a Coke, Merino… http://open.zing.vn 15
  • 16. Game-Play Integration Poca Snack can… Farming Potato Seeds Harvest Theme Presents Ingredients House Brand mascot Seed Magic potion Production Booth … http://open.zing.vn 16
  • 17. Brands can do… • Brand game – Mini game • Your brand image will be a slot, cell in game. • Background mini game. • Create another brand mini game and integrated in to NT2 like: – Lucky Draw – Caro – Bejeweled – Tetris – … http://open.zing.vn 17
  • 18. How to promote from Zing Me? • Notice on top link in game HF2. • Fanpage HF2: Blog, Photo... • Splash advertising. • Zing News • Icon in game • Zing Ads http://open.zing.vn 18
  • 19. How to measure • Monthly Active Users (campaign): A30 • Event: – Item Shopping – Quest Finishing – Item Producing – % users complete event http://open.zing.vn 19
  • 20. Contact to • Hoàng Hường – E: huonght@vng.com.vn – T: (+84) 83 – 866 4666 (ext 6195) http://open.zing.vn 20