Corporate communications varies based upon the information being shared, how the content is displayed and who is in the audience. Breakrooms, cafeterias, hallways and lobbies all are places for LCD screens to display real time information.

1. Corporate Communications July 2013
Effective communications throughout the corporate offices are an important part of daily
operations. Employees, customers and vendors all need information about your business and
the industry but it can be difficult to relay the proper messages to these different audiences.
Corporate communications through digital signage resolves these challenges.
Digital corporate communications from the lobby to the hallways and break rooms are effective
methods of sharing general information as well as urgent corporate news.
Corporate Communication applications:
 Corporate news, greetings and event information is shared in the Lobby.
 Internal general non confidential content is displayed in the Hallways.
 Break Rooms can be used for product news, call center agent status, advertisements,
messages, alerts, news and weather.
 Cafeteria / lunch rooms use corporate communications in a multitude of functions.
News, weather, sports, event information, CEO webcasts, call center agent status, visitor
greetings, vendor advertisement, stock prices, RSS feeds, menu’s, employee photos, and
so much more!

2.  Rooms and areas used by senior management utilize corporate communications to stay
alert on messages, RSS feeds, news, stock information, competition, industry and
market trends, etc.
Lobby Corporate Communications
Welcome customers to your business with an appropriate and inspiring message. Share your
business information with the customer as well as local news and weather. Industry news can
be worthwhile information for the lobby audience as they wait for their meeting with you to
begin.
Too often we miss the opportunity to give information about our organizations to our
customers or vendors. You can provide industry news, event information and invites, and you
can tailor the lobby content so it meets your needs and requirements.
Certain information can be denied access to the lobby so confidential customer or business
news is not provided to the wrong group.

3. Hallway Corporate Communications
Employees are overloaded with email, text message and corporate documents that have vital
information for the employee and business. Too often this information is not read by many
within the business and they miss out on opportunities to learn. Sharing this information or
alerting employees about information is a critical way to improve employee knowledge.
Content on the screens in the hallway can and should vary based upon the audience that shares
that hallway. Industry news, contact center status information, business performance
information, private company events, public company events, advertising, etc. Share content
that meets the level of the audience.

4. Break Room Corporate Communications
Again the audience that will see the content on an LCD Screen in the break room will determine
what information is provided. A private, company only, break room can share vital business
information such as business status, call center agent status, revenue information, customer
details, business / industry alerts, customer service ticket status, etc.
The time of day can also affect the content that is displayed on the screen. Morning content
can share business information, news, weather, departmental status and performance. While
afternoon content might show similar information but also add traffic, weather, or sports.
Many companies have high employee sick days the day of or after a major sporting event such
as the Super Bowl or the World Cup. By adding the sporting event to the LCD screens in the
office employee sick days can be reduced. Within a Call Center the Manager had the World Cup
running on the LCD screen. If the Service Level for the call center dropped below 60% the
World Cup would no longer be running on the LCD Screen. This manager was able to have
employees show up for work, improve customer support and have increase overall morale
within the call center.

5. Cafeteria Corporate Communications
We usually think of digital signs in the cafeteria as a menu board or a TV. Corporate
communications is showing up much more often on the LCD Screen showing a variety of
content. Certainly menus and employee’s of the week are up on the screen, but other content
is shown and requested to be shown as well. Greeting visitors, alerts, building changes,
important dates, vendor advertizing, traffic alerts, news, industry information, company events,
photos from an event, call center status for critical agents, CEO video, RSS feed, stock prices,
etc.
These two images show the agent status and the Group status for the day. Agent Status so the agents
make it back to their desks on time.
The location of the LCD screen will assist in the value of the screen. Having the screen near the
lines in the cafeteria will help get the content across to the audience. Cafeterias vary and there
are other locations for the screens. Exits, tray return, coffee machines, and other locations that
are used outside of the normal lunch hour are good places for the LCD screen.
Companies are expanding their communications by displaying relevant and important
information to employees, vendors, customers and senior level management. The content can
vary based on the location of the LCD screens, who sees the screens, and the content that is
available.
There are many options regarding content. Internal company data that shares the stability and
growth of the organization improves employee morale. Industry content shows vendors and
employees what is occurring in the marketplace. Local information for customers and
employees reduces the boredom at appropriate times. The idea behind sharing information is
to improve relationships between the company and all those that see the information.
Spectrum is a leading provider of Unified Contact Center Reporting. Contact Spectrum today to
discuss corporate communications. For more examples of reporting visit our website and the
products page. http://www.specorp.com/products

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Dan Boehm
VP Sales and Marketing
Spectrum
dboehm@specorp.com
+1 713 986 8839

7. Follow Spectrum Corporation:
• SlideShare
• LinkedIn
• Blog
Dan Boehm
VP Sales and Marketing
Spectrum
dboehm@specorp.com
+1 713 986 8839