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WHY  PAY PER CLICK ADVERTISING  is so  EFFECTIVE
Google’s Dominance  Licensing & Other Revenue Advertising
Why SEM is Important
Targeted & Motivated Customers I Want to Buy Running Shoes!!! Your Ad
Where do I Want my AD to Show? Here’s the #1 Spot! Come and Get It… What Should my Max CPC be?
Google’s Brilliance  I Want the #1 Spot! No, It’s Mine!
Keywords with High Cost Per Click
Traffic  Sales
Ad Copy Strategies Landing Page: ,[object Object],- Top Selling/Most Popular Products on Top of Page ,[object Object]
Good Description of Service
Customer Reviews
800 Number
Competitive Prices,[object Object]
Ad Copy Strategies Keyword Relevance:    Nike Running Shoes                                 vs.                                 Running Shoes  More Clicks, Higher Conversions           Less Clicks, Lower Conversions
Ad Copy Strategies Keywords & Ads Continuity:  Mens Running Shoes   Higher CTR & Lower Cost/Conversion
To Summarize
Ad Copy Strategies Writing Effective Ads: Include Search Term in Headline Capitalize Strategically (Camel Case) Call to Action & Emphasize Benefits Focused Ad Relevant to Landing Page
Ad Copy Strategies Testing Ads Ad 1 Ad 2 Vs. ,[object Object]
Then Re-Test ,[object Object]
Importance of Tracking The Best & Most Profitable Campaign
Importance of Tracking
To Summarize
Adwords Reports
Keywords - Broad vs. Phrase vs. Exact
Keyword – Exact Match
Keyword – Phrase Match
Keyword – Broad Match
Keywords - Broad vs. Phrase vs. Exact

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Why Pay Per Click Advertising is so Effective

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