MAXIMIZING YOUR CLOUD 
SERVICE QUALITY AND COSTS 
1 
Ed Simmons 
- Executive Director, Platform Engineering, UBS 
- ODCA I...
OBJECTIVE AND AGENDA 
Objectives: 
1. For you to understand how Proofs of Concept Work at the ODCA and why 
you should be ...
PUBLISHED USAGE MODELS 
Master Usage Models 
Information as a Service 1.0 
Finer Grain Usage Models 
• Virtual Machine Int...
PROOF OF CONCEPTS 
ODCA Proof of Concepts (POC) Objectives: 
1. Validate & improve UMs through real world testing 
2. Lead...
POC PROCESS 
1 2 3 
A 
D 
OPTION 
• Identify UM 
• Define PoC scope & 
objectives 
• Secure WG alignment & 
sponsor 
• Und...
POC CASE STUDY: COMPUTE IAAS / SUOM 
Measured: 
• Actual end user transaction volumes 
• Transaction response times 
• CPU...
CASE STUDY: HOW DO I GET AND ENSURE ENTERPRISE 
GRADE CLOUD PERFORMANCE AT THE BEST PRICE? 
Participants: Appnomic, Disney...
THE COMPETITORS: EQUIVALENT COST 
8 
$1.06/hr $1.12/hr
THE RESULTS: NOT EQUIVALENT PERFORMANCE 
9 
Transaction volumes completed at 3 different tiers of load 
Hour of the Day Ho...
DASHBOARD SUMMARY 
Metric 
CIaaS 
Platform 1 
CIaaS 
Platform 2 
CIaaS 
Platform 3 Comments 
End‐User 
Metrics 
Peak Trans...
PRODUCTION APPLICATION USAGE PATTERNS 
(AUPS) CAN ACT AS THE BASELINE CONTROL
FIGURING OUT WHAT TO PROVISION FROM WHICH 
PROVIDER IS CURRENTLY VERY CHALLENGING
THE “CLOUD FACTS” LABEL 
ODCA has evaluated 
other industry solutions 
and is investigating the 
equivalent of the food 
i...
THANK YOU 
Ed Simmons, Executive Director, Platform Engineering, UBS 
Edward.Simmons@ubs.com 
Ray Solnik, President, Appno...
ADVANCED IT ANALYTICS DEFINED 
For very complex IT environments, the automated or 
computing-machine organization and inte...
16
© 2 0 1 4 O p e n D a t a C e n t e r A l l i a n c e , I n c . A L L R I G H T S R E S E R V E D .
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Forecast 2014: Maximizing Your Cloud Service Quality and Costs

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Attend this presentation covers how Disney, Intel, Appnomic Systems, and the ODCA Infrastructure Work Group delivered a study of how to measure Standard Units of Measure (SUoM) across multiple cloud providers. You will see application and platform performance results of deploying the same application across three platforms including public and private. This approach of technology, tools, and methods can be used to hold your own cloud providers accountable for performance and cost management – using ODCA usage models.

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Forecast 2014: Maximizing Your Cloud Service Quality and Costs

  1. 1. MAXIMIZING YOUR CLOUD SERVICE QUALITY AND COSTS 1 Ed Simmons - Executive Director, Platform Engineering, UBS - ODCA Infrastructure Workgroup Co-Chair Ray Solnik - President, Appnomic Systems, Inc. - ODCA Infrastructure Workgroup Member
  2. 2. OBJECTIVE AND AGENDA Objectives: 1. For you to understand how Proofs of Concept Work at the ODCA and why you should be interested in participating 2. For you to learn and benefit from one of the POCs implemented this year on behalf of ODCA Agenda: 1. The ODCA Usage Models and the POC 2. POC Overview 3. POC Real Life Results 4. Q&A 2
  3. 3. PUBLISHED USAGE MODELS Master Usage Models Information as a Service 1.0 Finer Grain Usage Models • Virtual Machine Interoperability • Long Distance Migration • IO Control • Service Catalog • Standard Units of Measure • Provider Assurance • Security Monitoring • Regulatory Framework • Security Data Framework • Data Security • Data Management • Carbon Footprint • SaaS Interoperability • PaaS Interoperability • Interoperability across Clouds • Identity Management Interoperability • Cloud Based Identity Provisioning • Cloud Based Identity Governance and Auditing • Single Sign on Authentication • IaaS Privileged User Access • SW Entitlement Management Framework Usage Model Contents: • Exec Summary • Problem Statement • Use Cases • RFP Questions • Industry Action Compute IaaS 1.0, Scale-out Storage 1.0, Software-Defined Networking 1.0 Service Orchestration 1.0 Commercial Framework 1.0
  4. 4. PROOF OF CONCEPTS ODCA Proof of Concepts (POC) Objectives: 1. Validate & improve UMs through real world testing 2. Lead to implementation: trigger real adoption of UM based solutions 3. Influence product roadmaps: promote innovation in line with ODCA requirements 4. Showcase provider solutions & services 5. Increase visibility for the alliance & participants through press & publications 4 PoC Type Description SP/UM Alignment Paper evaluation or lightweight review performed in lab/online, generate Cloud Finder data, publish paper Biz Case Study Set up usage scenario(s), execute tests, collect and analyze data, provide recommendations, publish raw internal report and public best practices paper
  5. 5. POC PROCESS 1 2 3 A D OPTION • Identify UM • Define PoC scope & objectives • Secure WG alignment & sponsor • Understand governance • Create project plan • Identify team roles & responsibilities, tasks Planning • Scope Resource Requirements (people, technology) • Create PoC Team CONCEPT RESOURCE ALIGNMENT PROJECT PLAN • Deliver project work • Document results (raw results/report) Execution 4 5 • Develop public collaterals • Socialize with stakeholders • Publish through ODCA Marketing with PR activities PROJECT EXECUTION RESULT COLLATERALS 5
  6. 6. POC CASE STUDY: COMPUTE IAAS / SUOM Measured: • Actual end user transaction volumes • Transaction response times • CPU capacity utilization • Memory utilization Learned: • Explored methods for comparing multiple cloud IaaS providers • Insights can be used to tune workloads and costs for particular cloud providers • New operations & troubleshooting techniques • Industry gap in comparison shopping - recommending “Cloud Facts” labelling Value of Participating: • Disney • First-hand experience and learnings from new ITOA solution • Influence maturity of cloud using real-world experience • Appnomic • Accelerate solution & adoption • Build awareness to generate sales 6
  7. 7. CASE STUDY: HOW DO I GET AND ENSURE ENTERPRISE GRADE CLOUD PERFORMANCE AT THE BEST PRICE? Participants: Appnomic, Disney, and Intel Goal: Establish a clear, equitable means of rating cloud service providers in respect to performance and quality of service Business Value: Provide method for enterprise decision-makers to evaluate competing services, including their own production application environments, achieve the best price/performance available Approach: Run synthetic transactions through a Disney app in an enterprise private cloud and two external providers; profile environments using Appnomic AppsOne IT Operations Analytics platform; “rinse repeat.” Full report available at: http://www.appnomic.com/ODCA_ITOA_POC 7
  8. 8. THE COMPETITORS: EQUIVALENT COST 8 $1.06/hr $1.12/hr
  9. 9. THE RESULTS: NOT EQUIVALENT PERFORMANCE 9 Transaction volumes completed at 3 different tiers of load Hour of the Day Hour of the Day Hour of the Day Transaction Count CIaaS Platform 1 Completed Transactions CIaaS Platform 2 Completed Transactions CIaaS Platform 3 Completed Transactions
  10. 10. DASHBOARD SUMMARY Metric CIaaS Platform 1 CIaaS Platform 2 CIaaS Platform 3 Comments End‐User Metrics Peak Transaction Volume (TPM) 75,000 47,000 25,000 The difference between 75,000 and the values in this table are transaction requests that were not completed. Peak Load Transaction Response Time (milliseconds) 750 1,200 720 CIaaS Measures Peak App Server CPU Utilization 2.4% 13.0% 8.5% Peak App Server Memory Utilization 26.0% 99.0% 11.5% While CIaaS Platform 1 is higher (worse than) CIaaS Platform 3, it remains in an acceptable range. Cost Per Hour See Comment $1.06 $1.12 CIaaS Platform 1 is an internal infrastructure and does not have a per‐user cost structure associated with it.
  11. 11. PRODUCTION APPLICATION USAGE PATTERNS (AUPS) CAN ACT AS THE BASELINE CONTROL
  12. 12. FIGURING OUT WHAT TO PROVISION FROM WHICH PROVIDER IS CURRENTLY VERY CHALLENGING
  13. 13. THE “CLOUD FACTS” LABEL ODCA has evaluated other industry solutions and is investigating the equivalent of the food industry solution with helpful labelling
  14. 14. THANK YOU Ed Simmons, Executive Director, Platform Engineering, UBS Edward.Simmons@ubs.com Ray Solnik, President, Appnomic Systems, Inc. Ray.S@Appnomic.com
  15. 15. ADVANCED IT ANALYTICS DEFINED For very complex IT environments, the automated or computing-machine organization and interpretation of massive volumes of metrics representing the IT environment into meaningful, actionable insights or automated actions to improve IT systems’ performance and/or security. Often, outcomes can have material positive impact on business results through prevention of IT operations incidents like slowness and outages as well as enabling many other use cases based on the various mathematical algorithms and techniques that may be utilized. h t t p : / / d o u g m c c l u r e . n e t / b l o g / d e f i n i n g - i t - o p e r a t i o n s - a n a l y t i c s / M u l t i p l e t e r m s : I T O p e r a t i o n s A n a l y t i c s ( G a r t n e r ) , I T A n a l y t i c s ( F o r r e s t e r ) , A d v a n c e d A n a l y t i c s ( E M A ) . N o t A P M – A P M i s a d o p t i n g I T O A .
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  17. 17. © 2 0 1 4 O p e n D a t a C e n t e r A l l i a n c e , I n c . A L L R I G H T S R E S E R V E D .

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