Open Data Center Alliance Solution Provider Panel Discussion at 2011 Intel Developer Forum Panel: Marvin Wheeler, ODCA Chair; Winston Bumpus, VMware; Brent Schroeder, Dell; Shannon Williams, Citrix; Gordon Haff, Red Hat; Sanjog Gad, EMC

1. Open Data Center Alliance
Solutions Panel
Marvin Wheeler
President, Open Data Center
Alliance
DCCP001

2. ODCA: Establishing a
vision for cloud computing
Drive new levels of IT agility through delivery of unified
customer requirements for cloud computing enabling
secure federation of cloud services, automation of IT
infrastructure, common management and policy for data
center resources, and transparency in cloud service
capability and metrics.
Accelerating over $25B in cloud computing investment
2

3. June 2011: Today:
Oct 2010:
Usage Initial
Org
Model Industry
Launch
Release Response
From Vision to First Implementation in < 1 Year
3

4. >300 Global IT Leaders
Steering Committee Disney Interactive
Services
Contributing Members
Di
Solution Providers Huawei JouleX Philips Technology
Services
Adopter Members AIMS
Data Centre
SDN BHD
Biznet
Networks
Connectria
Hosting
Getronics
NL BV
JARING
Communications
Sdn Bhd
RampRate
Scope Infotech, Inc.
Temperature
Control
Intel serves as Technical Advisor to the Alliance
4

5. Open Data Center Usage Model Overview
SECURE COMMON MGMT
AUTOMATION TRANSPARENCY
FEDERATION & POLICY
Provider VM Regulatory Service Catalog
Assurance Interoperability Framework Compare service
Industry standard Standard, Guide industry in features & price across
provider security interoperable VM requirements & providers
tiers: bronze- deployment & compliance
platinum management management best Standard Unit of
practices
Measurement
Compliance IO Control Standardized cloud
Monitoring Extend QoS performance comparison
Transparent oversight guarantees from
of provider security system to network Carbon Footprint
Cloud services become
“CO2 aware”
The Alliance endorses immediate use to guide
member planning and purchasing decisions
5

6. This Week’s News
Solutions Providers Respond To Alliance Usage Models
Today’s panel theme
Collaboration with Facebook-led Open Compute Project
Focus on acceleration of efficient data center
infrastructure and open, scalable systems management
Alliance kicks off “Conquering the Cloud Challenge”
Best practice competition with $10,000 top prize
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7. Today’s Solution Provider Panelists
• Shannon Williams, VP Cloud Infrastructure Market
Development, Citrix
• Brent Schroeder, Executive Director for Enterprise
Software, Dell
• Sanjog Gad, CTO EMC Services Group, EMC
• Gordon Haff, Sr. Cloud Strategist, Red Hat
• Winston Bumpus, Director of Standards at VMware
and President of DMTF
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8. Shannon Williams
VP Cloud Infrastructure Market
Development
Citrix
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9. Citrix Cloud Solutions
9

10. ODCA Cloud Interoperability:
Cloud On-Boarding POC
• Open Data Center Alliance
usage model: AUTOMATION:
“VM Interoperability”
• Cloud on-boarding addresses
three basic needs for an
enterprise virtual datacenter
– Allows companies to
internally handle demand
spikes
– Acts as a pre-requisite for
cloud bursting
– Provides the ability for live
migration to optimize
resource utilization
10

11. Brent Schroeder
Executive Director, Office of the CTO
Dell, Inc.
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12. The Dell Vision of the Cloud
- It is a Continuum
… burst out to the public … leading to an end to
IT operation that provides, scale, cloud and consume end ecosystem for IT,
governance, ease of use and is capacity on demand, developers, and end
flexible to… SaaS, or integrate with users.
cloud applications…
ITaaS/SaaS – security,
Private Cloud tuned to email, storage…
Workloads/Platforms Integrate On-Premise to
Off-Premise
Functionality
Scale and
Private Cloud Public PaaS
(Infrastructure
Oriented)
Seamless Provisioning
Convergence to Public Cloud:
Public Infrastructure Cloud
(Compute, Storage, Network)
Virtualization
Private Cloud Hybrid Cloud Public Cloud
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13. Dell & ODCA
- Common Data Center Objectives
Open Solutions
Open Building Blocks Open Source Solutions
Reducing Carbon Footprint
Fresh Air Solution Actively Manage
Private Cloud Hybrid Cloud Public Cloud
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14. Sanjog Gad
CTO EMC Services Group
EMC
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15. EMC and ODCA
• Cloud Computing is a paradigm shift
• Biggest hurdles for Adoption
– Security & Compliance
– Standardization & Interoperability
– Automation
• ODCA is addressing these hurdles as a
customer body
• EMC is glad to join Solution provider
Membership
– Want to work with ODCA members and industry
fraternity to address these challenges
15

16. ODCA Compliance & Collaboration
ODCA Usage Models
Management &
Secure Federation Automation
Transparency
Provider Assurance IO Control Regulatory Framework
• Cloud Trust Authority – • EMC storage API already • Committed to support
Trusted authority in the Cloud supports fine-grained IO compliance (local/national/
– Secure federation of controls and IO, SLA Metrics global)
enterprise identity monitoring
• Secure workload migration • Exploring support for Service Catalog
using Intel® Trusted Openstack (volume • Work with /ODCA members
Execution Technology (Intel® controller) to define standard based
TXT) service catalog, discovery,
Compliance Monitoring VM Interoperability selection, procurement,
• Working with all leading design & deployment
• Explore integration with RSA
Archer Hypervisors leveraging OVF
• Working on REST based
Storage cloud API
16

17. EMC at IDF
Available at our booth in the Data Center
demo area:
• Network Storage Security
– Trust in the cloud (Tech Preview)
– Secure workload migration validation (Demo)
– Cloud Security & Compliance (Tech Preview)
• Hybrid Cloud Management
– Seamless Cloud On-Boarding (Tech Preview)
– Infrastructure Availability
– Long Distance VM (Demo)
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18. Gordon Haff
Senior Cloud Strategist
Red Hat
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19. “VM Interoperability” Usage Model
Portable workloads across virtualization
platforms and clouds
What we’re showing:
• Portability check
– Can the workload be started on the target virtualization
and cloud environment(s)?
• Move/copy/share workloads between cloud environments
– Demonstrate defining (or importing) a workload and
preparing this workload to run at each environment
• Common/portable operations across cloud providers
– Operations are common/similar regardless of the cloud
environment
19

20. Red Hat Cloud Value
COMPLETE CHOICE AND CONSISTENCY
PORTFOLIO FLEXIBILITY ACROSS ENTEPRISE
& CLOUD
OS, Middleware, Build & Run Application
Virtualization, Bare Metal, Lifecycle
Cloud multiple Virtual, Management,
Management, Private Cloud, Consistent
PaaS, IaaS Public Clouds runtimes
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21. Winston Bumpus
Director of Standards - VMware
President - DMTF
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22. Hybrid Cloud Mobility
 Benefits of Hybrid Cloud Setups
– Increases business agility, providing access to resources on subscription
or pay-per-use basis, while preserving enterprise performance and
security for business critical applications
– Enables a non-disruptive journey to the cloud
Hybrid Cloud
Private Cloud Public Cloud
Bridge
 Problem
– Providing reliable workload transfers between private, public and hybrid
clouds
– Packaging of workloads with accompanying dependencies and policies
 Solution
– Packaging of software and metadata in OVF (Open Virtualization Format)
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23. OVF: Open Virtualization Format
• Distribution format for software packaged as virtual machines
– Complete description of single-VM or complex multi-VM software
solutions
– Vendor and platform independent
– Interoperable across virtualization platforms
– Extensible
• Standards work summary
– Submission by Dell, HP, IBM, Microsoft, VMware and XenSource
to DMTF September 2007
– Supported by VMware in vSphere, vCloud Director, vCenter,
Workstation, Fusion, Studio, OVFtool and most VMware product
already ship or plan to ship as OVF packages
– DMTF OVF 1.0 standard February 2009
– DMTF OVF 1.1 standard January 2010
– ANSI INCITS 469-2010 standard August 2010 (OVF 1.1)
– ISO/IEC 17203 standard August 2011 (OVF 1.1)
– DMTF 2.0 work-in-progress released July 2011
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24. Q&A
www.opendatacenteralliance.org
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27. Legal Disclaimer
• Intel® Trusted Execution Technology (Intel® TXT): No computer system can provide absolute security under
all conditions. Intel® TXT requires a computer with Intel® Virtualization Technology, an Intel TXT enabled processor,
chipset, BIOS, Authenticated Code Modules and an Intel TXT compatible measured launched environment (MLE).
Intel TXT also requires the system to contain a TPM v1.s. For more information, visit
http://www.intel.com/technology/security
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28. Risk Factors
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Rev. 5/9/11
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