1. A
Cross-­‐Border
Living
Lab
on
Territorial
Marke7ng
www.territoriallivinglab.net

2. Living
Lab
Descrip4on
• Territorial
– Aiming
to
achieve
local
development
through
(in
this
par4cular
case)
the
promo4on
of
business
investments
and
the
nurturing
of
a
compe44ve
economic
environment
• Cross-­‐Border
– Joining
forces
of
several
na4onal
organiza4ons
(mostly
Living
Labs)
ac4ve
within
cross-­‐country
projects
and
ini4a4ves
– Aiming
to
map
the
whole
Europe
(more
Partners
wanted!)
• A
“Living
Lab
of
Living
Labs”
(LL2)
– Most
members
are
ENoLL
members
– Involving
end
users
in
innova4ve
policies
and
ac4ons
– Looking
for
end-­‐to-­‐end
matchmaking
solu4ons
where
general,
generic
territorial
marke4ng
fails

3. Living
Lab
Partnership
• Spazi
di
Impresa
s.r.l.
–
IT
– Promoter
• Leaning
Lab
–
IT
– University
of
Pisa
LL
(3wave
member)
• Kielce
Technology
Park
–
PL
– 6wave
member
(New!)
• Larnaca
District
Development
Agency
–
CY
– 4wave
member
• Ins4tute
for
Comprehensive
Development
Solu4ons
–
SI
– 5wave
member
• 21C
Consultancy
–
UK
• Dialogos,
Nea
Media
–
EL

4.
Spazi
di
Impresa
s.r.l.
-­‐
IT
Spazi
di
Impresa
s.r.l.
is
an
Italian
company
specialised
in
industrial
sites
marke4ng
and
business
intermedia4on.
It
coordinates
the
Living
Lab,
providing
support
to
the
partner
en44es’
managers
and
staff
in
the
local
anima4on
and
adver4sing
of
ini4a4ves.
These
include:
-­‐
Services
strengthening
the
local
fabric
of
the
territories
of
des4na4on;
-­‐
Consultancy
jobs
to
public
sector
organisa4ons
in
charge
of
external
promo6on
to
op4mize
resources
and
to
present
old
assets
in
new
ways;
-­‐
Intermedia4on
services
between
different
industrial
districts
of
Europe
to
create
m a t c h m a k i n g
a n d
c o l l a b o r a 6 o n
opportuni4es;
and
-­‐
Support
to
individual
companies
(esp.
Spazi
d’Impresa
s.r.l.
Via
Saragat,
21
SMEs)
in
the
post-­‐investment
stage,
to
42124
Reggio
Emilia
increase
efficiency
and
profitability
of
the
www.spazidiimpresa.com
new
business.

5. Leaning
Lab
–
Pisa,
IT
• Mul4disciplinary
R&D
and
experimenta4on
with
“real”
user
communi4es
based
on
coopera4on
and
meritocracy
– Methods
for
collabora4ve
crowdsourcing
in
industrial
design
– Tools
for
helping
virtual
team
par4cipants
generate
and
improve
ideas
– Guidelines
and
applica4ons
to
foster
crea4ve
learning
during
problem
solving
sessions
– An
original
IPR
tracking
soCware
to
encourage
people’s
par4cipa4on
and
guarantee
them
a
fair
reward
– A
"crea6vity
sandpit
and
shop-­‐floor"
to
generate
new
concepts
and
transform
them
into
products
– Etc.
• Leading
the
dissemina4on
of
the
Living
Lab
approach
in
Tuscany
(currently
the
Italian
region
with
the
highest
number
of
Living
Labs)
through
the
LILIT
project
• More
@
www.leaninglab.org

6. Kielce
Technology
Park
–
PL
Kielce
Technology
Park
Living
Lab
(KTP
LL)
is
a
mul4-­‐func4ons
land
of
business
ac4vity,
which
was
created
for
people
who
see
their
future
in
connec4on
with
new
and
innova4ve
technologies.
It
is
a
progress-­‐oriented
place.
Its
opera4on
focuses
on
suppor4ng
new
innova4ve
enterprises
and
it
creates
the
best
condi4ons
for
the
development
of
the
companies
that
already
exist.
It
offers
modern
and
professionally
prepared
infrastructure:
office
spaces,
laboratory
and
produc4on
areas.
Investors
are
offered
the
lands
of
the
total
area
of
200
hectares.
KTP
is
an
interes4ng
merge
of
a
technology
park
and
special
economic
zone.
Thanks
to
this,
the
companies
that
operate
within
the
Park
may
use
both,
the
park
facili4es
on
the
one
hand
and
tax
privileges
on
the
other.
Kielce
Technology
Park
POLAND/
25-­‐663
Kielce
Olszewskiego
6
www.technopark.kielce.pl

7. More
partners
wanted!
• ANETEL
(from
Cyprus,
www.anetel.com)
is
the
Larnaca
District
Development
Agency,
a
non-­‐profit,
public
equivalent
body
formed
in
2003
to
represent
4
Municipali4es,
48
Community
Boards,
the
Larnaca
Chamber
of
Commerce
and
Industry,
the
Women
Associa4on
of
Rural
Larnaca,
KENTHEA,
the
COOP
of
Odhou,
Tochni
and
Skarinou,
Larnaca
and
the
Union
of
Communi4es
of
Larnaca.
ANETEL
has
experience
in
many
European
MED
and
Interreg
projects.
Since
2010
it
hosts
TLL
Kypros,
the
first
territorial
Living
Lab
from
the
island
to
become
member
of
ENoLL.
• Dialogos,
Nea
Media
(from
Greece,
www.dialogos.net)
is
a
consultancy
company
specialised
in
innova4on
services
and
exper4se
development
for
SMEs
and
other
organisa4ons
(start-­‐up
companies,
professionals,
local
authori4es
and
associa4ons).
Currently
it
is
involved
in
EU
Regional
Development
programmes
(3
MED
projects
started
in
2009:
Smilies,
MedLab,
Texmedin)
and
in
R&D
programmes
for
the
development
of
ICT
collabora4ve
and
learning
plaoorms
for
SMEs
(Passage,
EnviroTexDesign).
Recently
it
has
been
engaged
in
sponsoring
and
coaching
a
number
of
young
Tunisian
entrepreneurs
(1st
Start-­‐up
Week
End
in
Tunis),
and,
since
September
2010,
about
100
pilot
entrepreneurs
in
Mediterranean
islands
from
different
fields
including
ship
building,
agro-­‐food,
alterna4ve
energies
produc4on
and
waste
management.
• eZAVOD
(from
Slovenia,
www.ezavod.si)
is
the
Ins4tute
for
Comprehensive
Development
Solu4ons,
a
private
company
focused
on
suppor4ng
sustainable
development
with
implementa4on
of
R&D
and
innova4on
projects
in
the
fields
of
ecology,
energe4c,
economy,
e-­‐business
and
with
the
help
of
European
funds.
E-­‐zavod
also
acts
as
a
Living
Lab
(within
the
ENoLL
network),
mainly
focused
on
energy
efficiency,
waste
management
and
user
driven
innova4on
development.
• 21C
Consultancy
(from
the
UK,
www.21cconsultancy.com)
is
a
female
owned
and
operated
SME
with
an
established
track
record
in
delivering
successful
pan-­‐European
projects.
The
team
is
Prince2
and
Managing
Successful
Programmes
(MSP)
qualified,
and
has
helped
na4onal
and
local
public
administra4ons
across
Europe
leverage
the
power
of
ICT
to
achieve
key
policy
objec4ves
for
over
a
decade.
• To
candidate
your
organisa6on,
please
email
spazidiimpresa@gmail.com
or
surf
www.territoriallivinglab.net

8. Living
Lab
Contact
• Francesco
Bozzolini,
spazidiimpresa@gmail.com
• www.territoriallivinglab.net
• Francesco
Molinari,
mail@francescomolinari.it