6th INSME Conference 10-­13 May,  2010 Rio de Janeiro, Brazil

1. 6th INSME Association Annual Meeting
Panel 6 -­‐ Innovation Networks
- A Global Network of User
10-­‐13 May, 2010
Rio de Janeiro, Brazil
Álvaro de Oliveira
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2. Overview
1 What is a Living Lab. Methodologies and tools.
Best pratices cases
2 European Network of Living Labs (ENoLL)
3 ENoLL Organisation and services
4 Brazil Living Labs Network
5 EU Brazil Living Labs Collaboration
6 -­‐ Conclusions
2
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3. What is a Living Lab?
A Living Lab is a User Driven Open Innovation Ecosystem (Real
living environment) where the user (citizen, resident, worker,
student, visitor, customer) lives, works, studies, plays and
entertains. In this living environment the user co-­‐creates,
experiments and tests new ideas, products and services. The real
life environment replaces the traditional research lab where the
scientists and technicians are engaged in the development of new
technologies, products and services to meet perceived market
needs which many times materialize or are not met by
technology pushed solutions.
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4. Living Lab Ecosystem
Local, Regional & Univeristies and
State Research
Government Institutes
Living
Lab
Financing Enterprises
RDI Agents Facilitation User Communities
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5. Living Labs Innovation Framework (1/2)
InI
Internal RDI InI
Open Innovation Platforms Pilots
Project
Prototyping
Social Pilots
Research Field Living Labs
Focus
Trials Traditional
Market
Pilots
Testbeds
Testing
Low High
5 Maturity
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6. Living Labs Innovation Framework (2/2)
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7. Driving changing factors of Living Labs
Internet is at the heart of the open co-­‐creation
Platforms and open connectivity are key facilitators
Living Labs are citizen/user oriented environments,
promoting innovation and pioneering new markets
Open innovation is the soul of competitiveness
(Social networks, open source)
Emergence of new services
Ecological sustainability
awareness enabling consumer
behaviour transformation
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8. European Energy Policies
A User Driven Movement to create the future today
Supply Smart Grid Demand
Traditional Power plants Smart meters
Open for all types and sizes
of local generation
Efficient, reliable and self-healing Smart house
Solar generation transmission and distribution
Utility- Consumer trust. Open
information Plug-­‐in vehicles
Wind farms
Interaction between
demand and operation
Most cost efficient solution
Distributed generation ready to future requirements
New Business models
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9. SAVE ENERGY Living Lab Network
Goals:
User behavior transformation.
Living Lab methodology
Smart ICT Energy Efficiency
Lulea model and technical
Culture House platform
Serious Game focused on
Energy Efficiency at Public
Spaces
Helsinki Real time consumption
Manchester Public Schools information.
Town Hall Energy savings up to 25%
Pilots committed to extend
results beyond project
completion
European wide dissemination
Leiden of results
Lisbon City Services Policy Recommendations to
Municipality the EU Commission and
Offices Member States
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10. SAVE ENERGY Living Labs Network
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11. Helsinki Pilot:
Collaboration and Co-­‐operation towards Implementation
Users: Ideas, S
Teachers, pupils Evaluation
Proposals A
V
Technical E
Action
Experts Evaluation
Plan
E
Historical Data: N
Made Energy Project Implementation of E
Audits Plan the Pilots and Game R
G
Supporting Y
Companies Investment
Plan Source SAVE ENERGY Techinical Meeting
Helsinki; Arne Gylling & Asko kippo
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12. FIAPAL Living Lab: Automotive Industry
F International Research Organizations
I
M
N MIT IPA Carnigie Mellon
A
A
R
N
K
C Technological Centers E
E
T
Research Organizations CEIIA Technological Centers
F
U
U
Associations and Training S
N
E
D
Palmela Industrial Park ATEC Other Associations R
I
S
N
G Reserach, Engineering, Innovation, Training
ALL-­‐Net 1 FIAPAL LL ALL-­‐Net N
OEM 1 OEM N
S1 Sn-­‐2 Sn-­‐1 Sn
Automotive Living Lab Network
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13. FIAPAL Living Lab Overview
RENAULT AUTOEUROPA, AUTOEUROPA, AUTOEUROPA
OEMS
OEM Assembler GM, PSA GM, PSA PSA, Others
Suppliers 10 50 120 180 180
Added Value Innovation
Clubs of FIAPAL
Non-existent Networks Networks
Networking Suppliers Living Lab
(LL Methodology) (LL Methodology)
500 Millions 1.5 Billions 4 Billions 5 Billions 6 Billions
Turnover Euros Euros Euros Euros Euros
Date 1992 1995 2000 2005 2010
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14. European Network of Living Labs (ENoLL)
1st Wave: 19
2nd Wave: 32
3rd Wave: 78
4th Wave: 83
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15. The EU Presidencies and ENoLL
1st Wave ENoLL, 2nd Wave ENoLL, 3rd Wave ENoLL, 4th Wave ENoLL, 5th Wave ENoLL,
Autumn 2006 Autumn 2007 Autumn 2008 Autumn 2009 Autumn 2010
French Presidency, Spanish Presidency, Hungarian Presidency,
Autumn 2008 Autumn 2010 Autumn 2011
Finish Presidency, Portuguese Slovenian Presidency, Sweeden Presidency, Belgium Presidency,
Autumn 2006 Presidency, Spring 2008 Spring 2009 Spring 2010
Autumn 2007
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16. European System of RDI
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17. ENoLL Council functional Organisation
Secretariat
Treasurer
Pieter Ballon
Mikael Börjeson ENoLL Council (Membership
(Membership Operations) (21 Members) Administration)
Vice-President President Vice-President
Roberto Santoro Álvaro de Oliveira Jarmo Eskelinen
SMEs, Entrepreneurship and Work Groups. EU Presidencies. Communication,
Manufacturing. Events National Networks Cities Network
ENoLL Policy
ENoLL Strategy and Operation Thematic Domain Living Labs
(Coordination: Seija Kulkki)
(Coordination: Tuija Hirvikoski)
(Coordination: Álvaro Oliveira)
Health
Health Care
Wellbeing (
Energy. Environment
Media. Creativity
Regions Rural and Territories Living Foreign Affairs Ambassadors
Future Internet, Living Labs and Labs Amsterdam (Africa- Daan Velthauz)
Social Innovation SMEs, Entrepreneurship and Helsinki (Asia- Jarmo Eskelinen)
Convergence Manufacturing Lisbon (North and South America-
(Coordination: Jo Pierson) Social Inclusion Álvaro Oliveira)
Mobility Ljubljana (Central and Eastern
Europe, Euro-Med - Joze Gricar)
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18. ENoLL Services
3 wave MembersExpectations ENoLL Services
Network evolution and Alliances
Network operations and office support
International visibility, prestige, brand in Brussels
attract business to the region entry point of contact for User Driven
access European funding Open Innovation and Future Internet
Services
co-­‐creation of new knowledge on llabs
Living Lab Prize
share users communities globally
Policy Linking
share practices, for-­‐with-­‐by-­‐user
Assessing Network and Living Labs
methods, business models, ipr
Performance
Collaborate in joint large scale pilots Share practices and success stories
get connected to new partners Co-­‐Learning Summer School
Catalyzing Opportunities for wide scale
cross-­‐border pilots
Co-­‐create Commons accessible to the
Community
Enable Networking through physical
and virtual events
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19. Thematic Sub Networks of Living Labs
Energy Efficiency. Sustainable Energy. Climate change
Well Being and Health
Creative Media. User driven contents. Social Networks. Web
2.0
Social Innovation. Social Inclusion
Thematic Tourism. Culture Services
e-­‐Government. e-­‐Participation
Smart Cities. Future Internet
Regional, territorial and rural development of Smart Regions
Mobility
Industrial and logistics development. Internet of things
Security
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20. Living Labs Types
Local Living Labs
Regional Living Labs
National Networks
Sectorial Living Labs
Cross border Living Labs
European Network of Living Labs
Thematic Sub Networks Living Labs
Global Network Living Labs
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21. National and Regional Networks of Living Labs
Finnish Network
Swedish Network
Nordic Network
Cataluña Network
Slovenian Network
Portuguese Network
Italian Network
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22. ENoLL Activities in Brazil
Federal Government and EU International Forum for
Workshop on Living Labs, Commission Workshop on Living Labs Workshop,
Technology and Innovation,
Manaus, July 2008 Living Labs, Brasília, Belém, Pará, 30/Nov/2009
Vitoria, ES, November 2008
September 2008
Workshop on Innovation and Workshop LLs, Vitoria, ES,
Federal Government Meetings
Living Labs, Manaus, April 24th 2009
on Living Labs, Brasília,
October 2008
November 9th 2009
Living Labs Workshop,
Workshop on Innovation and Espírito Santo, ES,
Living Labs, Manaus, September 28th 2009.
September 2009
Espirito Santo Living Lab
Living Labs for International Workshop, Vitoria, ES, June
Cooperation. FIAM, Manaus, 2009
November 26th 2009
Espirito Santo Living Lab
Workshop, Vitoria, ES, July
31th 2009
Living Labs Workshop -
UFES, Vitória, ES,
December 2009
Brazilian Living Labs: Living Labs Energy
Efficiency, Escelsa, Vitória,
1. LL awareness, Brazilian LL
Innovation and Living Labs ES, December 2009
participants on European
Events (EU Lyon 08, Helsinki Workshop, São Paulo, SP
08, EU Portugal 07, EU September 2008
Slovenia 08, Brussels 08, etc)
2. Brazilian Living Labs and ENoLL Smart Cities, São Paulo, SP,
December 2009
3. Emerging Living Labs
4. Brazilian Living Labs Network Energy Living Labs Workshop, EU-Brazil LLs Conference,
Digital Niterói, Niteroi, Rio de
EDP Inovação, São Paulo, SP, Campinas, SP, October
Janeiro, RJ, December 2008
December 2009 2010 (t.b.c.)
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23. Living Labs enablers in Brazil
Brazilian Culture Living Labs Objectives
Criativity. Entrepreneurship. Experimentation. New business
Support for novelty and models.
differentiation.
Emotional attitude. Engagement. Performance
leverage. Productivity.
Open Society. Network development. Value
creation.
Collaboration. Solidarity. Achieving together. Co-creation
Social Networks. satisfaction.
Strong open source Open service creation leverage.
eGovernment.
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24. ENoLL in Brazil - Results
3rd Call
Amazon Living Lab -­‐ Fundação Feitosa (Manaus, Amazonas)
Espirito Santo Cidadania Digital (Vitoria, Espirito Santo)
Living Lab INdT -­‐ Well Being and Wealth Care LL (Manaus, Amazonas)
Inova Unicamp Innovation Agency Living Lab(Campinas, São Paulo)
4th Call
Amazonas Living Lab (Manaus, Amazonas)
BBILL ( Belo Horizonte, Minas Gerais)
EDP/Brasil Living Lab (São Paulo, São Paulo)
Group Inter-­‐Action Living Lab (Manaus, Amazonas)
Habitat Living Lab (Vitoria, Espirito Santo)
Rio Living Lab (Rio de Janeiro, Rio de Janeiro)
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25. Brazilian Network of Living Labs
Existing Living Labs domains
Sustainable Energy and Energy Efficiency
Environment Technologies. Sustainability
Biotechnology. Biodiversity
Enviroment Technologies
Natural Products Traditional Practices
Social Innovation. Inclusion
Emerging Living Labs domain
Internet of Things and Intelligent Logistics
Automotive Industry
Civil Aeronautics Industry
Agrifood. Healthy Food
Creative IT Industries
Thematic Tourism (Eco-­‐activities)
Security
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26. Rio de Janeiro Living Lab
Driven by Partners:
Olympics RJ State Government
Healthy
Spirit Social Living,
Olympic Committee
Genesis Institute
Inclusion, Sports Porto Maravilha
e-Participation Municipality
Smart Cities, Socio Design
Urban FUNDARPE
Environment, Renewal QuickMind
Sustainability Milestone
Rio de Janeiro EduWeb
PUC-­‐Rio
Culture,
Well Being Entertainment,
SEBRAE
RioFilm
Arts, Lifestyle Affero
Design, Living Lab Globo
Fashion FINEP
SECRJ
others
Digital Others
Production,
Publishing, Thematic
TV Tourism
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27. Amazonia Living Lab
Driven by Nature Partners:
Innovation AM State Government
AmazonasTur
Ecotourism SUFRAMA
Biodiversity (a) Includes the Living Labs:
(a) EMBRAPA
Biomedicines and
Bio cosmetics. FAPEAM
Sustainable (a) Includes traditional culture, SEBRAE
Energy handcrafts, entrepneurship,
micro businesses, etc.
CIEAM
Well Being (b) Communities Coordination FIEAM
Cooperation. UFAM
Health
Amazonia CETA
INPA
Sustainable SECT
Living Lab Environment INdT
UEA
ICT Assisted (c) others
Learning
Others
Culture
Preservation
(b) Digital
Inclusion
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28. Cidadania Digital LL
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29. EU-Brazil Living Labs Policy instruments
ICT Programme ICT Technologies Research, Methodologies and Processes
CIP Programme -­‐ Application of Technology. Pilot projects
PCP Programme (Pre-­‐Commercial Procurement of Innovation) -­‐ New Finance
instrument (2010)
Joint Calls Europe -­‐ Brazil (2010)
Brazil Innovation Programmes (Collaborative Networks focus)
State Governments Policies
Public Private partnerships. Private funding
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30. Future Internet-enabled services:
Smart Energy Smart Living
Future Internet
Smart Health Smart Transport
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31. Service oriented Smart Cities
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32. Conclusions (1/2)
Living Labs are a pillar of the European Innovation System. The supporting Policy. is
supported by the European Commission and EU Presidencies and is in line with the
Europe 2020 Strategy and the Europe Digital Agenda.
Cities are being transformed by the impact of globalisation, rapid technological
Evolution and social changes. Sustainable Urban Well Being trends are emerging
driven by the direct participations of the citiziens and applications of Future Intenet
Technologies (Smart Cities).
Regions and territories are increasingly becoming dynamic Living Enviroments
requiring the capacity to develop enable and adapt to fast technological, societal and
cultural changes. Living Lab collaboration methodologies can be the answer to adress
these challenges in the context of Smart Regions.
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33. Conclusions (2/2)
Brazil culture can enable the co-­‐creative innovation environment of Living Labs.
The Brazilian Network of Living Labs has reached a critical mass of 10 Living Labs,
the largest outside Europe. At least another 10 are emerging for the next call.
Creativity, experimentation, emotion, social innovation,
happiness and well being are words very closed to the heart of
the Brazilian culture, they also are part of the Living Labs co-
creation innovation environment.
Living Labs methodologies and ENoLL provide a powerful
opportunity to drive the Innovation Strategy in Brazil. Let´s do
it together
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34. Thank You
Álvaro de Oliveira
alvaro.oliveira@alfamicro.pt
Phone: +351 21 486 67 84
Mobile: +351 91 666 66 66
Skype: alvaroduarteoliveira
Address: Alfamicro
Alameda da Guia, 192-A
2750-368 Cascais
PORTUGAL
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35. Living Labs Drivers
Public-­‐Private Partnership
-­‐... it could be a localized or thematic network of actors from
public, private and not-­‐for-­‐profit sectors focused on
Organization
-­‐ ... it could be a institution to facilitate / accelerate the innovation
Methodology
-­‐ It may refer to the rationale of including early-­‐users in the
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36. Living Labs Methodology
Limited scale More extensive User-led co-creation
Preparation of Living experimentation application and Living Lab
Labs development based on user development and field business model
experience experimentation operation
Stakeholder involvement Mock-up development Experimentation and validation RLL field trials extended to full
Vision building (vision User experience and idea with users user experience
workshops) generation Full-scale software Experimentation with new ways
User community building Limited applications development of collaboration
Analysis of current ways of development and testing based Integration of tools and services Evaluation of RLL as innovation
collaborative working on ideas Sound methods for extended environment and impact on
Innovative scenarios and use Limited user interaction and testing and validation rural development
cases, supported by users user experience RLL field trials preparation and Functioning RLL business
Requirements analysis and Technologies and applications initiation
definition of services selection Training and demonstration of Full demonstration of RLL
Integration of tools capabilities capabilities
Limited proof of principle RLL as Service provision to
experimentation at reference stakeholders
laboratory
New concepts and ideas
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37. CIP Programme - Stimulating the Energy Efficiency
and ICT European Markets
SAVE ENERGY Initial Vision New Business Global Energy Efficiency
Partnership
French
Pilot
(10.000
APOLLON Users)
Project
ICT Energy
Efficiency tools Portuguese
and services Pilot (50.000
Lisbon Users)
Helsinki
New Business New
ICT for
Leiden Models Business Chinese
Energy Partnership Digi Eco
Efficiency (100.000
Users
Manchester each)
Luleä Behaviour
Transformation
Braziliam
Pilot S.
Paulo
(5.000
PreCo Users
Project
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38. SMEs Internationalisation (1/3)
Luleå LL Helsinki LL
Kyab PV
Business Partnership
Vitória LL
Technology Transfer
ISA
PW
Lisbon LL Amsterdam LL
HAE
ISA internationalization strategy to establish business partnerships in Luleå and Vitória (equipment
distribution), integrated solutions in Helsinki and Amsterdam (incorporating added value with other
equipments and services) and adding value by technology transfer from Amsterdam.
38
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39. From Economic Recovery to Sustainability
Efective Collaborationthrough Public Fostering European Partnerships
Private Partnership and beyond
Fostering Research and Innovation Communities creation
39 Policies
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40. Conclusions
Cities are being transformed by the impact of globalization and
rapid technological evolution. Sustainable Urban Well Being
trends are emerging driven by the direct participations of the
citizens.
Cities are increasingly becoming dynamic Living Environments
requiring the capacity to enable and adapt to fast technological,
societal and cultural changes. Living Lab collaboration
methodologies can be the answer to address these changes.
Sustainable Energy and mobility are important trends of the
emerging Well Being Urban Living Lab Paradigm. Local energy
micro-­‐generation, distribution (Smart Metering/Smart Grid) and
storage require new business models and new policies.
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41. Living lab as a value chain:
towards a sustainable business model
Value
chain Partnership development, maintenance, stakeholder
relations, pilots acquisition
Living lab planning, coordination, project management
Living lab technical infrastructure: platform, basic services, methodologies
Development Prototyping, Exploitation,
Living lab pilots
and testing of experimenting, market / client
preparation
services / tools evaluation relations
Revenues costs flowing back to
stakeholders
Business
model Living lab facility operation
Service offering
Using and paying the
Investment services
Costs Revenue
Generation
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42. Living Lab methodology
User involvement
Ideas, problem R&D, design, Experiment,
Supervision,
definition development tests
Follow up
Real problems Evaluation New learning Continuous
Discussions Argumentation Understanding improvements
Small things Priority Increased eco-­‐ Updates
Small steps Choice conscious Feedback
Listen sensitively Improvements New experience Validation
Problem solution New behaviour Reports
User requirements Benefit, profit Displays
Recommendations
Best Practices
of thinking, living, working within energy saving
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43. Living Lab methodology
Behavioral change
Motivation of the Display
Permanen
user units Checking
t change
Rewards Measurements, Checkpoints, Continuous
More real time Trends, Tests, improvements
information Comparisions Everyone Saving results for
Lectures,teaching Statistics, committed the users (partly)
, understanding, Conclusions, Quiz, Reports
small steps, Instructions, Peer evaluation, Recommendations
Competition Alternatives, Savings, Best Practices
Personal goals, Choices Results
Publicity Right direction
Results, earning New setpoints
Accurate tuning
Feedback, check, evaluation of the results
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44. Methodology for the Establishment and
Operationalization of Living Labs in Brazil (Bottom Up)
Information dissemination. Invitation to ENoLL Community.
18 dissemination workshops in several cities in Brazil.
Workshops to support the definition of Living Lab: architecture of
partnerships, strategic objectives, framework in innovation policies and
federal, etc
Advise for the preparation of applications for ENoLL. Workshops,
thematic meetings and institutional.
Meetings with key players in universities, research, business, federal
government, state governments, municipalities, associations, etc
44
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45. -
Internationalisation
Luleå LL Helsinki LL ISA internationalization
strategy to establish
Kyab PV business partnerships in
Luleå and Vitória
(equipment distribution),
Business Partnership
Vitória LL
integrated solutions in
Helsinki and Amsterdam
(incorporating added
value with other
equipments and
Technology Transfer
services) and adding
ISA
PW value by technology
transfer from
Lisbon LL Amsterdam LL Amsterdam.
HAE
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