Global Sustainable Technology & Innovation conference
Roberto Santoro Rome 2010
1. ESOCE-NET
European Society of Concurrent Engineering - Net
INDUSTRIAL FORUM 2010
OPEN INNOVATION PLATFORMS & SMES
IN SERVICE-PRODUCT DEVELOPMENT
6°-7th December 2009, Rome Roberto Santoro, President
2. Open Innovation Platforms & SMEs
In Advanced Service-Product Development
6 TH OF DECEMBER PROGRAM
09:15 Open Innovation platforms for SMEs
09:45 Policy platforms to support Industry and SMEs
11:15 Coffee Break
11:45 Open Business and ICT Platforms
13:15 Lunch
14:30 Workshop 1: “Living Labs and reality checks: opportunities for SMEs”
14.30 Workshop 2: “Open Innovation ICT Service Platform models for SMEs”
17:30 Joint Initiatives Concluding plenary session
18:00 First Day Conference Closure
7
OF DECEMBER PROGRAM
TH
MATCH MAKING OF LIVING LABS AND SME’S BUSINESS OPPORTUNITIES
3. European Society of Concurrent Engineering
• Established in 1994 as Non-profit-making Over 500 members
organisation 50% Academic 50% Industrial
• Sustainable knowledge community for
Concurrent Enterprising 35 Countries worldwide
ESoCE Industrial Forum
Innovating
USER DRIVEN OPEN Product-Services
INNOVATION for SMEs For Collaborative
Networks
Rome, December 2010
2011 Aachen, 20-22 June,
Concurrent Engineering-Enterprising-Innovation
WWW.ESOCE.NET
Community based Living Labs
Collaborative Networks Rsantoro@esoce.net
4. Concurrent Innovation: Vision 2020
80,0% 72,3%
From Vision to Action
70,0%
55,3%
60,0%
43,5%
50,0% 38,3%
30,4% Probably
40,0% 26,1% Uncertain
30,0% 19,2% Not-Likely
20,0% 8,5%
6,4%
10,0%
0,0%
Networking Living Labbibg Viving Labbing
CI area Roadmapping process Projects
Vision Research Need
Policy & Harmonized legal Address regulatory
Regulation framework for open needs for networked
innovation & organizations and
collaborative business at individuals
Service/Product EU level
Islands of
Engineering collaborative Develop models for
development work automation
place fully support open collaborative &
supporting new
participation of all
collaborative concurrent workspace
stakeholders
technologies CRESCENDO
Business: Consumers, suppliers Elaborate inclusive
User driven and partners are fully business models for
demand creation involved in the value LLabs, Clusters and
and demand creation networked organizations,
Organization: Companies and People
interactions will be Study, design & develop
Networked an open, self-adaptive,
professionals & supported by extensive
IT services & platforms generic ICT integrated
organizations as business utility solution and services
Human: People creativty and Approaches for
Creativity productivity benefits augmenting effectiveness
Experience form multicultural of human interaction
interaction based on diversity
5. Living Labs and User Driven Open
Innovation
Living Labs are User Driven Open Innovation Platforms where stakeholders have
formed a Public-Private-People-Partnership (PPPP) of firms, public agencies,
universities, institutes and users all collaborating for creating, prototyping, and
validating new service-products and societal infrastructures in real-life contexts.
Such contexts are cities, villages and rural areas as well as industrial plants.”
A Living Lab empowers users to drive research, development and innovation for
ICT based services addressing major socio-economic issues (energy and
environment; well being, e-health and inclusion; media and creativity; logistics and
manufacturing regional development!)
• Bringing users early into the creative
process, accessing the Collective
Intelligence
• Bridging the innovation gap between
technology development and the
uptake of new products and services
• Allowing for early assessment of the
socio-economic implications of new
technological solutions
6. JOIN The Open System of
Living Labs Communities
100s of public bodies,
1.000s of companies,
100.000s of final users
LL-
Open
LL-
Policy
LL-
Partners
LL-
Partners
ENoL
L
cities
regio
Individuals register at any time at energy
media
http://www.ami-communities.eu
health
manufacturing
LLABS repond to the 5° wave call for membership open Dec 2010 http://
www.openlivinglabs.eu
212 ENoLL Members and Growing!5° WAVE
7. Open Innovation and LLABS
Co-Creating “SMART” COMMONS
Energy
• Saving
Behaviour
Health
• Active
Living
• Creative
Media Participation
8. Policies for Innovation
• Current Policies are biased toward technology push
– Focus on technology development and transfer
– Tend to support individual enterprise ventures rather than the
emergence of networked market opportunities
• Need to support the demand side and culture of innovation
– You Can Learn to Innovate” experiencial educational programs
fostering an innovation culture for all
– Ideas competition and “Reality Checks” within Open Innovation
Ecosystems, such as Living Labs (combining and evolving Ideas in
networked communities)
– Innovation Demand Vouchers to SMEs and User Communities within
Living Labs
– Collaborative Public Procurement of Innovation Creative Commons
(Service Development Platforms)
– Leverage existing regional business infrastructures (clusters,
incubators..) by integrating them trough Living Labs into an innovation
breeding environment
9. Pre-Commercial Procurement
a Good Practice
• Procure R&D in steps (solutions, prototypes, test
series) to reduce risk and give SMEs a chance
– Grow size of tasks gradually, make bridge from ideas to first test
product, procurer = SME first customer reference
• Risk-benefit sharing with suppliers
– Less risk procurer, commercialization opportunity suppliers
• Competing development with multiple suppliers
– Better value for money. US defense report: in-development
competition reduces first unit acquisition cost with 20-30%
• Sharing R&D costs with other procurers
– Cooperation across borders can help develop a European market
and common standard
Source: Lieve Bos DG INFSO
10. A European model for Regions to implement demand
creation Practices for ICT Service Markets
Elements of the functional region Fuels for Demand creation
! Incubators, providing technology ! Support to “Commons” (shared
transfer and business support platforms, facilities and so on) for
services to SMEs service development)
! Clusters and industrial associations, ! Innovation Vouchers, to support
! Networks using collaborative innovative initiative through
approach to business, including Knowledge Intensive and Added Value
governance, processes, legal tools services
and so on, to foster collaborative idea ! Connection of Public Demand of
generation among entrepreneurs Products/Services and Private
! Living Labs for ideas generation and Technology Offer at Regional level,
evaluation for innovative products ! Ideas competition and Reality check,
and services with end users / citizens connecting industrial and institutional
and for providing essential IT demand with Innovators
infrastructures for ICT based ! “You Can Learn to Innovate”
services. experiencial educational programs
fostering an innovation culture for all
11. SMEs and Living Labs
• SMEs can engage with Living Labs
– Access and Share knowledge by registering to ENoLL
thematic domains
– Take opportunities to be actively involved in ENoLL pilots
• New Benefits for SMEs
– Access Living Labs community
• Living Labs are your new market
• “Reality check” and Commercial viability
– Access network of clusters
• Complement your capabilities with new partners
• Set up Collaborative developments for new products/
services
14. LLAB Concurrent Innovation Vortex for Reality
Breeding: From Promising Ideas to solve user needs
to validated opportunities for the ICT service market
Ideas Competition
Improved capacities for Developing
SMEs, including micro- Conceiving
entrepreneurs, to
develop, validate and User Driven
LLab Demand Creation
integrate new ideas Innovation
and rapidly scale-up Vortex
Evaluating
their services and
products from their Experiencing
local region to other
regions with different
characteristics
Validated Opportunity
• Service/Product
• Market demand
• Collaborative Enterprise
15. • The GNSS Living Lab Prize awarded three winners, who get the opportunity to
conduct a “reality check trial” in Living Labs with the involvement of relevant
user communities and potential future customers.
• The nominated innovators will thus benefit from the:
• user-oriented validation of their ideas
• development of their entrepreneurial team
• intensifying of their network of industrial relationships
• The three selected Living Labs will receive a co-funding for the pilot activities of
up to 20,000 EUR each
• 1. Stef Kolman for Real-World Vehicle Emission Profiles
• 2. Volker Tank for Cardiac Power Monitoring
• 3. Dylan Seychell for DINOS for Smart Cities – Digital
Information,Navigation and Orientation System
Submit your Proposal before 15° January 2011
http://www.livinglabs.galileo-masters.eu
16. Living Labs Services for SMEs Innovation
CO-LLABS CIP project apr 2008- jul 2010
Coordinated by ESoCE Net
The over-all objective of
the CO-LLABS Thematic
Network is to achieve a
Expert
European-wide adoption Innovation Support
of ICT-based Living lab Agency Partner
services and practices to
allow SMEs to improve SMEs
their innovation processes
and become part of “open
innovation” environments Living Lab
Organiser
Supporting Enoll Development and Policy Linking
Catalizing Multi Site Collaboarative Pilots
http://www.ami-communities.eu/wiki/CO-LLABS
17. APOLLON: !
Advanced Pilots of Living Labs Operating in Networks!
SMEs can use Living Lab networks to test and What is needed for cross-
enter new markets! border Living Lab Networks?
Common
Homecare & ILS! Energy Efficiency!
methodology
Common ecosystem
approach
Common research
benchmark
eManufacturing! eParticipation!
Common platform
guidelines
Common integration
framework
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18. Impact Creation Strategy
ePartic
ipation
Energ SMEs
y
Health access other
eManu
markets
facturi
ng
Domain
Networks
APOLLON and Services LLABs
Methodology, Scale-up cross-
Tools and
by ENoLL border projects
Guidelines
health
Cross-border
thematic domain energy media
Networks
manufacturing
19. Future Internet Research and
Experimentation By
Adopting Living Labs
Toward Smart Cities as
Living
Urban
setting
Innovation Ecosystems
for Future Internet
Lab
Testbed
Testbed Research
Living
Lab
Testbed
Urban Urban
setting setting Empowered by Smart
Living
Lab Citizens!
• Engaging Diverse Communities
• Creating Commons
• Empowering the emergent SMART CITIES NETWORK
20. Experiential Living Lab for
the Internet Of Things
User’s driven Exploration
Decision algorithms
Multi-agent control
Experiential Platforms
Autonomous,
intelligent products
RFID and Sensors
• Experiential Platform where the KBS Knowledge Business Social Experience
Models will be implemented to explore socially enabled ICT/IOT.
• This platform will operate as a knowledge and experience environment for Logistics,
Well Being and Green Innovative Services. !
21. COIN EC-EI Services PRIZE
• By 2020 enterprise collaboration and interoperability services will
become an invisible, pervasive and self-adaptive knowledge and
business utility at disposal of the European networked enterprises
from any industrial sector and domain in order to rapidly set-up,
efficiently manage and effectively operate different forms of
business collaborations, from the most traditionally supply chains to
the most advanced and dynamic business ecosystems
• The PRIZE objective is to seek the best COIN-related ideas for EI/
EC services development and implementation, i.e.:
– For Test/Use cases where COIN collaboration and interoperability
services play a key role.
– For development of additional collaboration and interoperability services
to integrate COIN’s Generic Platform Services portfolio offer.
Submit your Proposal before 31° March 2011
http://www.coin-ip.eu/
22. This is the First European Summer School of Living Labs
Theme: Collaborative Innovation through Living Labs
th
25-27 August 2010 - Cité des Sciences, 30, avenue Corentin Cariou. Paris (France)
First Living Lab Summer School 25-27 August Paris - NO places left http://www.ami-
communities.eu/wiki/LL_Summer_School/Registration
Stay tuned for pearls of wisdom from the 80 participants!
LLSS-2010 Living Lab Summer School Being Launched from Paris by European Astronaut and
Former French Minister Claudie Haignere 12:53 PM Aug 25th
http://www-sop.inria.fr/teams/axis/LLSS2010/ecoleLL
LLSS-2010: You can learn to innovate. Raising the innovation culture
unleashing the innovation potential of a territory
