8 Simple Rules to Globalize Your Content Now

8 Simple Rules
to Globalize Your
Content Now!
By: Val Swisher, CEO & Founder, Content Rules

http://twitter.com/contentrulesinc

http://www.linkedin.com/company/
content-rules-inc
www.contentrules.com

About this eBook
Years ago, one of my favorite Def. Global readiness. The ability of Luckily, there are 8 simple rules you can follow to
television shows was “8 Simple your company to take the content you
create for use in one geography and reduce the cost and time required to localize your
Rules for Dating My Teenage reuse that content everywhere in the content. And here they are:
Daughter” starring John Ritter world, without losing your shirt in the
- a huge star in China BTW. process. #1 Not All Errors Are Created Equal
Maybe I liked it because I had a Global readiness is important. Today,
daughter just entering puberty companies must launch their products #2 Creative Writing is A Myth
at the time that the show in multiple geographies more or less
debuted. In the spirit of that simultaneously. If they don’t, they’ll #3 Real Editors Don’t Do It Without A Terminology Manager
soon find that the market opportunities
show, I created 8 simple rules
and profits are capped, as more nimble
on how to take the content you competitors launch “me too” products
#4 Use a Red Pen on That Content & You May Lose Your Job
have and make it global-ready in the markets they don’t penetrate
now. My goal with this eBook is quickly. #5 No Complaining About the Quality of Your Tech Writers
to have a personal conversation Again and again, clients tell me that #6 Flabby Content Will Cost You Dearly
with you about easy things they face one major roadblock when
you can do to support global attempting to launch their products in
multiple geographies. Can you guess
#7 Delay This Product Launch & There Will Be No Next
readiness as you create content.
what it is? It’s not regulatory affairs. Product Launch
It’s not adapting the product to the
requirements of the local geography. #8 Content Development is a Team Sport
It’s content. If your content isn’t
developed from the get-go to be
global-ready, you’ll find that localization Read on as I explore each of these rules in detail.
takes way too long and costs way too
much.

© 2012. Content Rules, Inc. All rights reserved.

Simple Rule #1 Not All Errors Are Created Equal

Last week, I attended the Inbound Marketing cheaper to translate multiple short • Reviewer provides comments and
Summit. At the summit, a very intelligent sentences? sends them back to translator

and friendly person sat down with me at The translation savings is not in the • Translator makes another attempt at
number of words. In fact, the true translating the long sentence
lunchtime. She had a number of questions.
cost of translating long sentences is Iterate with reviewer until the reviewer
Among them was this: usually hidden, not monetarily is satisfied.
quantified. Here’s what
“What is one thing that I often happens when a Lather, rinse, and repeat these steps in
as many languages as necessary. By
can do to make my content translator encounters a
the end, the process of translating the
long sentence:
easier to read?” • Translator tries to
long sentence has wasted a lot of time
for both the translator and the reviewer.
understand the Wasted time costs a lot of money. And
Write shorter sentences. author’s intent wasted time can also mean delayed
This is my single piece of advice. If you do • Translator go-to-market, which costs even more
only one thing, write shorter sentences. may ask for money.
By the way, here is how I was originally going clarification In addition, because the long
to write the three short sentences above: sentence had to be interpreted and
re-interpreted, it is possible that each
“If I were to pick just one thing that you
translation has a different meaning.
It is even possible that none of the
can do to make your content easier to
translated sentences even resemble
read and, by extention, cheaper, easier,
the author’s original intent!
and faster to translate, it would be to
write shorter sentences.” I’m not saying that this scenario
happens all the time. I am saying that
• Translator takes an if you keep your sentences short, the
See how much easier my three short sentences are educated guess as to the meaning of likelihood of wasting time and money,
to understand than the 35-word sentence? The short the long sentence and ending up with different meanings
sentences are also cheaper, easier, and faster to is greatly reduced. I have never heard
• Translator translates the sentence as
translate. a translator complain about content
accurately as possible
having too many short, simple, and
Hold on a minute, you say! Often, if we take • Translated content goes to in-country easy to understand sentences.
one long sentence and break it in half, we end reviewer for review
Just so you know, every time I wrote a
up with more words. More words means a
• Reviewer also takes an educated guess sentence in this post, I kept going back and
higher cost for translation. So, how can it be
on the meaning counting the words. Writing short sentences is
a learned technique to be sure!

Simple Rule #2 Creative Writing is A Myth

Back in the dark ages, when I simple phrase, “Click OK” written at to translate. And, it saves a lot of money. You can achieve the perfect trifecta –
was growing up in New York least 12 different ways in the same cheaper, faster, better – by standardizing your content.
documentation suite. Not sure what I
City, I was taught to be creative
mean? Whoa you say! It’s SOOOOO boring! Well, yes. It can be boring to say
when I write. Even in science the same thing, the same way, every time you say it. But, if you are someone for
reports (the equivalent of Click OK. whom English is a second or third language, or if you are an average American
technical writing for someone with a 6th grade reading level and you are trying to configure your VCR, boring is
who is 9), the rule was, never
Click on OK. good! Boring is great! Especially if the boring sentence is simple, straightforward,
and easy to understand.
say the same thing the same Click the OK button.
way twice. Always use different Whoa again you say! I write marketing material. I’m not supposed to be
words. And use a lot of
Click on the OK button. boring! Well, I understand. And I don’t disagree. Marketing copy is supposed
to pack an emotional punch. It is supposed to keep the reader engaged and
words. Using a lot of words Click the button. interested. Saying the same thing, the same way doesn’t always allow for the
shows off your vocabulary.
Press OK. type of creativity that most marketing writers want.

I took these instructions to heart. I Press on the OK button.
also think that many of the writers I
know took these instructions to heart, Select OK.
too. Consequently, I have seen the
… you get the gist. But let's remember how you pay for translation
When it comes to spending money
price per # of
on translation, saying the same # of
word languages
words
thing many different ways, using as
many words as possible is the kiss
cost of translation
of death. I’ve discussed this before,
and I’ll say it again, you need to
say the same thing, the same way,
every time you say it. Once a segment has been translated into a particular language, the translation is
stored in translation memory. As long as you use the exact same words next time,
Standardizing both your you will never have to pay to have that segment translated into that language
terminology and your sentences again.
makes your content much easier
to read. It also makes your So, if you are a marketing writer, you need to find some middle ground. You
content easier and faster need to balance the emotional punch and creativity you want, with the cost of
translation. Keep in mind that much of the emotional punch cannot be translated
anyway. In fact, the phrase “emotional punch” is not translatable. What good is
a brilliant marketing message if the rest of the world outside of the U.S. does not
www.contentrules.com understand what it means?

Simple Rule #3 Real Editors Don't Do It Without A Terminology Manager

Let’s talk about managing terminology. Why bother? Well that’s Why do term So, what does work? The best way
easy. If you are in the content creation business, your product is lists fail? to manage terminology is to have:
your words/pictures/movies. And if words are your product, you There are many
reasons. In
your
need to care about them. You need to select them carefully and
my opinion, the • A database that is shared
consistently, and you need to manage them. main reason term with everyone in the entire
By this I mean you need to make sure you have a consistent lexicon that is lists fail is that they organization, corporate-wide.
simple, straightforward, and makes sense. And the most important word is require a pull mechanism
• A mechanism by which incorrect
consistent. Consistent terminology is critical for so many reasons. It: for people to use them. By
terms are flagged automatically.
that I mean, the author or
editor needs to: • A mechanism that pushes the
• Makes your content much easier to read correction to the writer or editor
for people of all reading levels.
• Preserves your company trademarks,
MANAGE for consideration.
• Know that the term in question is
service marks, copyrights, and so on. managed (the company cares about In other words, an automated t
seems so obvious to me, but often correct usage). way of having the lexicon
• Safeguards your product and company
branding. doesn’t occur to other people), the task • Know where to find the list of terms.
pushed to the developer, rather e
becomes how to manage it. than expecting the developer
• Ensures that everyone in your to go and pull it. By sharing the
organization uses the same words to The two most common ways I’ve
• Get the list of terms.
terminology database across the
r
• Search for the term and determine if it
describe the same things. seen of managing terminology are company, you can make sure
• Allows you to use different XML chunks Excel spreadsheets and Microsoft
is allowed or prohibited (or if it even
that everyone has the same list m
exists in the term list at all).
in a structured environment without Word tables. Usually there are at least of terms. And by using a push
having to rewrite for consistency. two columns: allowed terms and • Make the correction, if necessary. technology, you can make sure i
prohibited terms. Sometimes allowed that errors are identified and
There is no way that this system can
• Lowers the price and time it takes to
translate the content into multiple
terms are called preferred terms.
work. When I’m in the middle of writing
corrected each and every time n
Sometimes prohibited terms are called they occur.
languages. a document, even this blog post, I am
deprecated terms. Regardless of what
the terms are called and regardless simply not going to remember if a term There are various terminology o
• Helps to ensure the quality and
of what application is used to create is managed. Moreover, I am not going management software packages
consistency of the translations.
the list of terms, this type of system to stop what I am doing every 10 or 15 on the market. And without l
Sure there are additional reasons to for managing terminology is simply minutes (or more frequently than that) making this post a commercial,
manage terminology, but I think you a nightmare. I rarely see a company to go and look up the term in the term I want to mention that Content o
catch my drift. Once we’ve established that can grow and scale using lists or list. Pull management of terminology Rules uses a sophisticated
why to manage terminology (which spreadsheets as their management just doesn’t work. And if it works at terminology management g
system for terminology. your company, consider yourself the system that makes sure your
content is consistent each time
exception rather than the norm.
and every time.
y

Simple Rule #4 Use a Red Pen on That Content & You May Lose Your Job
I know some people who don’t Three of the tools you must implement to be 2. A sophisticated authoring tool.
have a computer. I honestly Okay, I’m going to be controversial. In
competitive in today’s world include: my experience and opinion, Microsoft
don’t know how they live
Word is not a sophisticated authoring
without one, but somehow they 1. A content management system. A content management system tool. It is ubiquitous. It is easy to use for
manage. I know companies provides so much structure for your work, it is hard to under-estimate the value simple documents. But, it is definitely
of having one. Here is what Wikipedia has to say about content management not sophisticated. I have yet to meet
that don’t have any systems
systems: anyone who authors large documents
for managing their workflow,
A content management system (CMS) is the collection of procedures used to manage work (like multi-chapter books) in MS Word
content, publishing, and so on. who does not complain bitterly 100%
flow in a collaborative environment. These procedures can be manual or computer-based.
I honestly don’t know how they of the time. Just try typing “Hate
live without them either. And The procedures are designed to do the following: Microsoft Word” into the search function
in today’s global world, I’m • Allow for a large number of people to contribute to and share stored data in YouTube and you’ll see what I mean.
There’s even a group on Facebook
not sure they are managing • Control access to data, based on user roles (defining which information users or user
devoted to hating Microsoft Word. I’m
too well. groups can view, edit, publish, etc.)
sure someone reading this eBook is
• Aid in easy storage and retrieval of data going to tell me they love Word, but
Using the right tool for the right job
• Reduce repetitive duplicate input “But wait!” you say! “I’m whoever you are, you are in the minority.
is extremely important. And if you
are creating content that is going • Improve the ease of report writing a lone tech writer. I’m not Yet it amazes me how many companies,
to be localized and translated into collaborating with anyone!” even medium-sized businesses, are still
• Improve communication between users
many languages, it is even more using Word to create their content. There
imperative to use tools to help are many tools on the market now that
manage your process. Tools abound provide advanced features for writing.
Well, you might think you are
in the marketplace right now and A fairly comprehensive and updated list
more are being created every day. working all alone. But, you are not. You are (hopefully) working with can be found on Wikipedia.
So, do your homework. engineers, QA testers, product managers, editors, illustrators, and others who
are part of the process of creating your content. About 10 years ago, I was interviewing
a consultant who wanted to do a writing
And even if you create content all alone in a dark cave without any help from project for one of my clients. I asked her
anyone, if your content is going to be translated, you are now automatically, what type of computer she used. Her
defacto, collaborating with your translator(s). You may never see them or response? “Oh, I don’t use a computer.
communicate with them (which is a problem unto itself that I’ve written about I use legal pads, take my notes long
many times), but believe me, you are collaborating. They are going to take your hand, and then type them up.” This was
content and work with it. If they can communicate with you, they’ll do an even 10 years ago. I swear. No, I didn’t hire
better job. So, do yourself and your company a favor. Implement some type of her.
CMS system.
3. A terminology manager. I wrote
about this in Simple Rule #3. I won’t
www.contentrules.com bore you with the details again.

Simple Rule #5 No Complaining About the Quality of Your Tech Writers
I hear a lot of complaining these days about the quality of
technical documentation being written offshore. I hear it mostly
from the people who are responsible for making the decision to french
german
move tech docs offshore to begin with. Let me try to elucidate the
english
problem from end to end. chinese
japanese
As time has gone on, and technology commonplace now that I cannot think
has become more commonplace and of one large customer who isn’t using spanish
less mysterious, the information that offshore writers for at least a portion
we create to explain how to install/use/ of their documentation creation.
administer technology products has And, from an upper-management
become less important in the eyes of perspective, it is compelling. Last time
our upper management. I checked, you could
Ease of use has morphed “Good enough is hire 3 writers and a
into “Do we have to manager offshore for
provide instructions?” good enough. I the same dollars as a
Technical writing as an don’t care about single senior technical The same problems are described over and over again:
art form has become writer in the U.S.
commoditized. As with quality. Just make • The documentation is difficult to understand or it makes no sense grammatically.
However, almost
all commodities, the it cost less money.” across the board, I
• Managing the project is difficult. To have a phone conference with everyone on the
most important project means someone is always in their pajamas; managers here in the US feel like
aspect from an upper- Scary, no? have heard complaints
(and do!) work around the clock.
about the quality
management perspective
of the content that is being written • The culture clash between the offshore groups and the U.S.-based team presents work
is to get the docs created as cheaply
offshore. Sure, there are exceptions. issues.
as possible. I have actually heard
I know a few managers who, after • The loyalty of offshore writers is almost non-existent. As soon as you have them
upper-level managers say, “Good
searching for months and hiring/ trained and doing a good job, they leave for a better paying opportunity elsewhere.
enough is good enough. I don’t care
firing many offshore writers, are finally
about quality. Just make it cost less
very happy. This is the exception
money.” Scary, no? Now, I am not saying that all offshore situations fail or that there is no such thing
rather than the rule. Most of the time,
Budgets for technical documentation asking writers who have English as a as a loyal, competent offshore writer who gets along famously with the U.S. team
have been slashed and much cheaper second (or third or fourth) language to and is willing to work odd hours. These people do exist. And as time goes on, the
alternatives to the U.S. tech writing create technical instructions does not quality of offshore content has risen and more managers who I talk to have found
market have popped up. Offshore work out well for the documentation adequate offshore help. But, I am saying that, overall, I hear more complaints than
creation of technical manuals is so manager responsible for the project. compliments.


Simple Rule #5 Continued...

So, what’s a tech doc manager to do?
There is no magic bullet to solving with it. I also don’t know of many
these problems. Usually, it takes a lot companies that have metrics for the
of patience and time to find an offshore correlation between poorly written
writer (let alone an offshore team) that documentation and number/cost
produces to the level most technical of technical support incidents. We
documentation managers would like. intuitively know that if the instructions
Trying to explain to upper management
are confusing, the customer is going Here are a few ideas on how to handle the mandate
to reach out for help. But we don’t
that penny-wise is dollar-foolish only
works to a point. If the economy
have actual numbers to support it. to use offshore resources that are underperforming:
has tanked and budgets are being Now that many people are using • Work with other groups, such as • Examine your quality control/quality
slashed, getting upper-level managers social media communities and technical support and training, to assurance processes to identify holes
to pay for quality documentation forums to voice their complaints, gather metrics on customer satisfaction that you can plug. For example, see if
is a Herculean task at best. the possible brand damage from as it relates to technical documentation. you can implement QC/QA tools and
Sometimes, if customers complain unhappy customers is more risky. Be careful that this tactic doesn’t processes to help catch and fix errors
loudly enough – usually to technical In the past, I could complain to a backfire, making you or your before the docs are released.
support departments – and if the manufacturer. Now, I can complain department look worse for pointing out • Look for tools and processes that can
costs of technical support skyrocket, to a forum and have many people the problem. There is always a danger help your offshore team perform better.
you can get upper management to echo my dissatisfaction. Unhappy in pointing out weaknesses on your
listen. Customer satisfaction scores customers can do a lot more harm team. • Solicit help from the community. If
(known as “CSAT” scores) can be as a community. This argument customers are starting to complain,
• Consider onshoring your content.
very compelling. Unfortunately, I might be compelling and upper reach out to them and find a way to let
There are areas of the U.S. where salary
don’t know of many companies management might listen, but if them help make your content better.
requirements and hourly rates are
who measure CSAT scores for customers are already complaining User-generated content is a blessing
much lower than in high-tech meccas.
documentation. “Ease of installation” in droves, you have a PR nightmare and a curse. Think about what you can
While I’ve never seen rates that are as
is often correlated to the product itself, on your hands and it might be too do to incorporate community content
low as offshore countries, you might
rather than the instructions that ship late. and ideas to help. It is amazing the
be able to find qualified writers here goodwill you can garner by listening to
who are willing to work for compelling your customer base.
wages.

And when your management finally wakes up and comes to you
complaining about the quality of the documentation, do your best
to stay calm and remind them that you always get what you pay for.

Always.

Simple Rule #6 Flabby Content Will Cost You Dearly

I have said this so many times before: When it That’s real money. If you can trim
even 10% of your words, you will start
comes to localization, keep your content short and to see significant savings:
sweet. Mainly short. The sweet part is up to you. 500,000 – 10% = 450,000 words A savings
450,000 words × 15¢/word × 8 languages
= $540,000
of $60,000.
Why? Because flabby content is expensive
to translate. Let’s review the way you pay for
translation. Translation companies charged by the To make your content skinny, remove all needless words. A needless word is any
word/by the language. For example, you need to word that does not affect the meaning of the sentence. Here are a few examples
translate 1,000 words into 8 languages. The average of flabby sentences:
cost per word is $.15. The math looks like this: • Our software is absolutely the simplest to install.
• This software is very easy to install.
• It can be seen that the installation is simple.

1,000 15¢ per 8 • First, create a new form.
words word languages

Another place to trim your copy is to substitute single, simple
$1,200 words for phrases.
That doesn’t look too bad, does it?
But, let’s say you have 500,000 words. For example Instead try
Here’s the math: Our software works on a variety Our software works on various
of platforms. platforms.

500,000 15¢ per 8
words word languages If you eliminate needless words from over 40 companies. I have found
and simplify your writing, your that it is easy to eliminate 10% of the
$600,000 readers will have a much easier time words. Often, we can eliminate 20% of
understanding your content. Increased the words. The savings really start to
comprehension is a side benefit of add up.
writing skinny copy.
So, put your content on a diet. Your
I have analyzed over 5 million words wallet will thank you.


Simple Rule #7 Delay This Product Launch & There Will Be No Next Product Launch

Time to market. Those three Unfortunately, the typical workflow for the writing and translation process rarely
little words can make the affords enough time to do a quality job of creating, localizing, and translating
content. Usually, content is being created alongside the product itself. As the
difference between getting
engineers finish aspects of the product, writers scramble to create content for
ahead of your competition each part. Once the writing is complete, localization and translation takes over.
and being just another maker Then, the content is translated into all of the languages. Each translation is sent
of a smartphone (or whatever to the region for local language review. And, in many cases, this is where the
iterations start to occur.
product or service your
company sells). As product It is very common for each in-country reviewer to cycle through multiple costly
and time-consuming review iterations with each individual translator. Back and
managers and marketeers will
forth they go correcting the translations and making them appropriate to each
tell you, time to market is one specific marketplace. This process can take days or even weeks to complete.
of the crucial aspects of a All the while, the product team needs to launch on the scheduled date. In the
product launch. end, what happens most often is that the materials go to market in a form that LA
Nowadays, there is a mandate to
represents the best the team could do, given the timeframe they had. Rarely UN
launch products in multiple markets
does the launch get delayed. But the quality definitely suffers. CH
simultaneously. It is no longer
acceptable to go to market in English START
and follow up with other languages
later. In fact, I know of products that
have been launched in non-English There is one way to get ahead of the review iteration If your content is global-ready from the
speaking markets before ever being start, the localization and translation
available in the United States or other curve: creating global-ready content from the start. process is easier. If the translation
English speaking countries. By this I mean writing the content from the very first word on the page with the process is easier, it is more likely
The need to launch in multiple knowledge and expectation that it will be translated. I’ve written in detail about that translators will understand and
languages from the beginning puts the specific things writers can do to make their content global-ready. In brief, here accurately translate the content on the
a heavy burden on the content that are things you can do to make your content easy and quick to translate: first try. If the translation is accurate on
ships with your product. Whether it the first try, the number of in-country
• Eliminate unnecessary words
is the user interface, the online help iterations decreases. And if the number
• Keep sentences short of in-country iterations decreases,
system, product documentation, or
marketing collateral, it is critical to have • Use nouns with the words this, that, these, and those the time-to-market is significantly
the appropriate content translated into faster. Your product launches on time.
• Use correct grammatical structures
all of your languages as efficiently as Your content is accurate and easy to
• Eliminate idiomatic phrases read. Your customers are happy. And
possible.
everyone wins.


Simple Rule #8 Content Development is a Team Sport You Want to Work Alone? Become an Accountant

Silos. Everyone talks about
better, quicker, and cheaper. How
them. Disparate groups of about a brown-bag lunch every now
people in the same company, and then?
working on the same content, translation. They certainly they play well together. But, For a long time, I have advocated
with absolutely no knowledge know when a marcom when pencil meets paper, having content creators sit side-
of each other. For example, campaign has flopped most technical writers I by-side with the localization team.
because the content either know (myself included) Share a cube wall. Have a chat at
technical documentation and
didn’t translate accurately, prefer to have the lights set the watercooler. Find out what each
localization. Or, marcom and wasn’t translatable to begin with, person is working on. If we spent
just so, the music playing just right,
localization. Or, technical or lost that emotional bang that and block out the entire world. How a bit more time collaborating, we’d
support knowledge-base writers marcom materials try to achieve. But, many times have you walked by the spent a lot less money translating.
and localization. Pretty much in general, content creators usually cube of a technical writer to find a We’d get content to the marketplace
have painfully little interaction with piece of “caution” faster and the quality of the
any group creating content localization and translation teams. tape stretched across
How about translations would be much
is a separate silo from the the doorway? You a brown-bag better. In fact, the quality of
Let’s take the
group responsible get the picture. the English source would
average technical lunch every now
for localizing and content writer. I know a lot of I don’t advocate
and then?
also be improved. Afterall, if
content is clear enough to be
translating that writing by committee.
content. creators them. In fact, I used Technical writing as a task is usually
translated easily, it is clear
enough for just about everyone to read
to be one. Technical best done by an individual. However,
writers are usually extremely smart, and understand it.
Sure, there are some companies if the content is going to be localized
who have figured out that content able to figure things out from poorly and translated, it makes a lot of
written specifications (or able to
So, let’s throw caution [tape] to
creators and content translators sense, and a world of difference, if
create documentation from absolutely the writer and the localization team the wind! Let’s chat. Let’s work
should at least know each other’s
email addresses. I’ve seen companies no specifications), and most have an communicate. Perhaps including together. Let’s create the best
where the marcom group understands excellent command of English. Many localization in the review process or content that we can, translated
(and has a large stake in) the process of the writers I know spend a large post-review process would help. Or
accurately into every language
and end product of localization and amount of time working alone. Sure having a translator available to consult
they are willing participants in team with on certain sentence structures we can think of.
meetings, they meet with subject or idioms would make the writing
matter experts to clarify points, and and translation of the content Who’s in?
translation


OK, Enough with Global. Let's Talk About Next Steps.
No eBook would be complete without a short
commercial for our services. So here goes. And
don’t worry. This won’t be painful. I promise.
Since 1994. The Experts in Global Content. Every day, Content Rules
works with Global 2000 companies to create content and execute their global
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development to global readiness. The types of projects we regularly take on
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Our network includes copywriters, managed service for our clients. We silos between departments, and
editors, graphic artists, coders, can hire all the personnel, set up establish a common lexicon across
production editors and project the department, and establish the SBUs (strategic busines groups)
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doing business enables them to focus strategy you have and make it global
on what they do best, leaving us to in scope.
sweat the details involved in content
development.


Get in Touch Now and Help Thanks for listening to my 8 simple rules of how to
make your content global-ready now. If you need
Communities in Africa Fight Critical help getting content global-ready at your company,
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To get started, go to
http://contentrules.com/landing/global-fight-critical-medical-problems

Use this form to contact us. If you come on board as a customer
within 90 days we’ll donate $100 on behalf of your company to
Translators without Borders. Translators without Borders is a
dynamite organization that we’ve teamed up with to simplify the
source English for various documents. From there, the documents
can be translated with ease into various African languages.
As a result of this work, you will be helping communities on the
ground serve their citizens better when it comes to the prevention
and treatment of HIV, improved family planning, and reduced
mortality rates, especially among infants and young children.


8 Simple Rules to Globalize Your Content Now

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