Operation Lifesaver is an international, not-for-profit education and awareness program dedicated to ending preventable collisions, fatalities and injuries at highway/railway crossings and on railway rights-of-way through education and in support of enforcement and engineering principles.

2. DIRECTOR’S
WELCOME
Daniel (Dan) Di Tota National Director
As National Director for Operation Lifesaver, I am proud of all the
hard work being done by our partners and volunteers to educate
Canadians and to meet our goal of preventing deaths and injuries
due to railway-crossing and trespassing incidents.
With 2010 now behind us, it’s appropriate to reflect on the past
year and review our performance. This Annual Report examines
2010’s activities and results, both financial and safety-related.
2010 was a year of deliberation and progress for Operation
Lifesaver. The Advisory Committee spent time considering the
program’s direction. We really focused on our message - how best
to communicate it to a variety of demographics and how to harness
the power of modern communication tools to gain a wider audience.
As you’ll see in this report, 2010 saw the introduction of innovative
new materials and the refreshing of existing ones. It was also a
year of many successful events, held by our dedicated partners
and volunteers.
OPERATION LIFESAVER Now is also a great time to congratulate our volunteers and partners
ANNUAL REPORT 2010 for their ongoing efforts and commitment. As well, I’d like to extend
my thanks to our parent, the Railway Association of Canada,
Fiscal Year Start 01-01-10
our partner, Transport Canada, our Advisory Committee, the OL
Fiscal Year End 31-12-10
Program Review Committee and the Provincial OL Committees. It
is the contributions of these people that make Operation Lifesaver
www.operationlifesaver.ca
a success.
99 Bank Street, Suite 901
Ottawa, ON K1P 6B9 As always, we welcome your feedback, so please share your ideas
(613) 564-8100 on how to reinforce our rail-safety message. Together we can make
sure that our communities are a safer place to live and work.
Make safety your priority.
LOOK, LISTEN & LIVE!

3. ANNUAL REPORT 2010
MISSION AND PURPOSE 1
GOALS MET 1
FINANCIAL STATEMENTS 2
RESULTS 3
EVENTS 5
PROMOTION 7
ADVOCACY 10
FUTURE 11
ADVISORY COMMITTEE 13

4. MISSION AND PURPOSE
Every year in Canada, approximately 300 collisions and trespassing incidents occur at highway-railway crossings
and along railway tracks, resulting in the death or serious injury of nearly 130 people. Virtually all of these
incidents could be avoided.
Operation Lifesaver is an international, not-for-profit education and awareness program dedicated to ending
preventable collisions, fatalities and injuries at highway/railway crossings and on railway rights-of-way through
education and in support of enforcement and engineering principles.
Our mandate is to eliminate the loss of life, injury and damage caused by preventable highway/railway crossing
collisions and train/pedestrian incidents.
We make over 1,000 presentations per year and work with the rail industry, government, police, unions, the
media, public organizations and the public to spread the word.
Our statistics show Operation Lifesaver education works. Over the past 30 years, we have helped reduce
crossing collisions by 78% and trespassing incidents by 54%.
GOALS FROM 2009 THAT WERE MET IN 2010
At the end of 2009’s Annual Report, we outlined some of the goals we were looking forward to achieving in 2010.
Below you’ll find a list of those tasks that we are proud to have accomplished during the past year.
• Transport Canada required an evaluation of the Operation Lifesaver program to be completed before
renewing its contribution agreement with the Railway Association of Canada for another four years of
funding. In 2010, the findings of this evaluation were released and funding was renewed.
• In 2010, Operation Lifesaver focused on a Communications Plan that involved reworking the website
to make it more engaging for the young, web-savvy generation. Learn more about it on page 8.
• A beta version of the computer based training program for Operation Lifesaver presenters was
completed in December 2010. Read about it on page 7.
• In March 2010, the Advisory Committee took on the difficult but necessary task of going through a
Strategic Review. The goal was to analyze the program’s successes and challenges and ultimately,
to determine a strategic plan for moving forward, in 2011 and beyond. The results of the review were
released in October. Read more about the Strategic Review on page 7.
• On June 22, 2010, Operation Lifesaver supported International Level Crossing Awareness Day
(ILCAD). We plan to do the same on June 9, 2011. Learn more about this important event on page 6.
• Transport Canada announced that they will be hiring four regional people (for QC, ON, MB/SK/AB
and BC) to help support the Operation Lifesaver program and will increase their funding contribution
to the Grade Crossing Improvement Fund by some $28M for the next five years.
1 facebook.com/oplifesaver ANNUAL REPORT 2010

5. FINANCIAL STATEMENTS
(unaudited; as at December 31, 2010)
Revenues 2010 2009
Members’ Assessments $333,818 $268,393
Transport Canada Revenues $300,000 $250,000
Other Income - $3,550
Totals $633,818 $521,943
Expenditures 2010 2009
Coordinators’ Meetings $19,491 $7,497
Education Vehicle - -
Film & Duplicating $63,869 $20,113
Grants & Donations $35,873 $48,653
(including Provincial Safety Leagues)
Office and Miscellaneous $22,594 $23,030
Presenter’s Guides - -
Printing and Supplies $81,270 $64,801
Publicity $14,814 $22,488
Salaries, Benefits & Contracted Services $352,049 $295,225
Travel $43,856 $40,136
Translation - -
Totals $633,818 $521,943
A N N U A L R E P O R T 2 010 2

6. RESULTS
ACCIDENTS
826 826 Trespassing Accidents
763 Crossing Accidents
708
590 606
472
354 386
365
236 262 270
177 186 180
118
109 105 112
86 79 83 70 81
0
1980 1981 1985 1990 1995 2000 2005 2009 2010
(Source: Transpor t a t i o n S a f e t y B o a r d o f C a n a d a )
VOLUNTEERS
(January 1 to Dec e m b e r 3 1 , 2 0 1 0 )
Active
Province Volunteers
Totals
In 2010, over 250 dedicated
Alberta 6 volunteers, along with our partners,
British Columbia 18 took part in over 1,000 activities
Manitoba 20 and presentations across Canada,
New Brunswick 34 sharing Operation Lifesaver’s
Newfoundland 4 message with more than 960,000
Nova Scotia 7 Canadians.
Ontario 90
Quebec 72
Saskatchewan 5
Totals 256
3 twitter.com/oplifesaver ANNUAL REPORT 2010

7. RESULTS
PRESENTATIONS BY PROVINCE
(January 1 to Dec e m b e r 3 1 , 2 0 0 6 - 2 0 1 0 )
560
504
448
392
336
280
224 (191)
(172)
168
112 (75)
56 (37) (35) (41)
(24)
(12) (9)
0
BC AB SK MB ON QC NB NS NL
2006 2007 2008 2009 2010
(actual count shown in brackets by Province)
TOTAL OL PRESENTATIONS AND ACTIVITIES
(January 1 to De c e m b e r 3 1 , 2 0 1 0 )
2,000
1,500
2,000
1,000
1,500
500
1,000
500
2003
2004
0 2005
2006
2007 0
2003 2004
2008 2005 2006 2007 2008 2009 2010
2009
2010
Presentations Notes: 2003 figures include Race Against Drug Program stats (Presentations); 2009 figures
include Race Against Drug Program stats (Activities.)
Activities
A N N U A L R E P O R T 2 010 4

8. EVENTS
Getting our rail-safety message out nation-wide
It’s no secret that Operation Lifesaver is dedicated to preventing railway related deaths and injuries. Along with
our committed volunteers, we’re out there every day spreading our message across the nation.
Here you’ll find a sample of some of the exciting events that were held in 2010, by Operation Lifesaver, our
partners and some of the provincial committees, to make sure that our message remains in the foreground.
NEW DRIVER EDUCATION PROGRAM NATIONAL PUBLIC-RAIL SAFETY AWARENESS
Throughout 2010 Newfoundland April 26 – May 2, 2010 Canada-wide
Safety Services Newfoundland Labrador is a Rail Safety Week (RSW) is a concentrated effort
voluntary, non-profit, non-governmental organization by all Operation Lifesaver provincial committees,
dedicated to the prevention of injuries and fatalities. In community partners, volunteers and stakeholders to
2010, the organization developed and implemented work together to create a unified, nation-wide voice
a new driver education program that includes a rail around public rail safety.
safety component featuring information developed by
Operation Lifesaver. 2010 was the eighth year for Rail Safety Week
and Operation Lifesaver and its partners held over
During the past year, 1,000 new drivers took part in 400 initiatives and events, in close to 200 different
the program and were given Operation Lifesaver key communities across Canada.
chains and learning materials. Students were also
encouraged to visit the Operation Lifesaver website Transport Canada and the Railway Association
for newly licensed drivers at www.TrainToDrive.net. of Canada worked together to develop a series of
print media (including web) and radio public service
announcements. Media pick-up was very impressive
CROSSING BLITZ and led to many supplemental interviews and a great
April 23, 2010 Milltown, New Brunswick & deal of media attention across the nation.
Calais, Maine Border
On April 23, the New Brunswick Provincial Committee
held their first-ever crossing blitz at the border VIA RAIL SAFETY DAY
crossing at St. Stephen (Millville) and Calais. May 4, 2010 Halifax, Nova Scotia
In May, VIA Rail in Halifax hosted a Safety Day event
During the one-hour blitz, committee members and that targeted young children. The event took place
their partners were able to distribute Operation at the Halifax VIA Rail Station and 600 children from
Lifesaver materials to 300 drivers. several area daycares and elementary schools took
part.
While at the blitz, committee members learned that a
customs sign near the tracks was causing drivers to Presentations were given to each group as they arrived
stop on the tracks to identify license plate numbers. by Operation Lifesaver Presenters and members of
After this event, New Brunswick Southern Railway the Nova Scotia Provincial Committee ran a display
worked with customs to have the sign moved back booth and handed out Operation Lifesaver learning
– and had additional signs erected that advise of the materials and colouring books.
danger of stopping on the tracks, thereby reducing
the risks at the crossing. Children were able to take part in Train Tours,
presentations from the RCMP’s drug enforcement
program K-9 unit, Ambulance Tours from Emergency
Health Services and had the opportunity to view
several Model Railway Displays.
5 youtube.com/OperationLife s a v e r C A ANNUAL REPORT 2010

9. EVENTS
INTERNATIONAL LEVEL CROSSING The mock crossing incident involved an automobile, a
AWARENESS DAY motorcycle and a train and local drama students acted
June 22, 2010 as victims. After parents and students had viewed the
“collision”, they took part in a debriefing held at a local
On June 22, 2010, Operation Lifesaver was proud
high school.
to support and promote International Level Crossing
Awareness Day (ILCAD), an international public-rail
A film was produced of this mock collision and provided
safety awareness program initiated by numerous
to Dan Di Tota, National Director of Operation Lifesaver,
agencies in the European Union. The program is jointly
to be used as a teaching aid for other students. This
organized by the rail and road sectors in more than
film will speak to the target high school audience not
45 countries worldwide, and focuses on educational
only through its explicit content but also through its
measures and the promotion of safe behavior at and
soundtrack, provided by the popular Canadian band,
around level crossings.
Simple Plan.
Here in Canada, the Quebec Provincial Committee
chose to recognize ILCAD by holding a crossing LINDA PURDY’S RETIREMENT
blitz at O’Brien Street in Montreal, handing out rail
December 2, 2010 Ottawa, Ontario
safety materials to every driver who went through the
crossing that day. On December 2, 2010 Operation Lifesaver said
farewell to Senior Administrative Assistant Linda
In 2011, ILCAD will take place on June 9, and Purdy after 10 years of exceptional service. The
Operation Lifesaver will once more enthusiastically day marked Linda’s last day of work as she began
support and promote this important event. vacation, in advance of starting her official retirement
on January 5, 2011.
OPERATION LIFESAVER NATIONAL Linda joined Operation Lifesaver in September of
CONFERENCE 2000 and over the next 10 years acted as Operation
September 15, 2010 Gatineau, Québec Lifesaver’s backbone, maintaining the continuous
After a year’s absence, due to the economic climate support of volunteers nation-wide and representing
in 2009, the Operation Lifesaver Conference and the program as organized, efficient and credible.
Technology Showcase returned on September 15,
2010. The event featured keynote speaker, Terry
Pringle, Team Leader for Champion Resources, who
outlined how to create safety messages that will
bridge the generation gap and speak to all Canadians.
The Annual Operation Lifesaver Provincial Committee
Meeting followed the conference on September 16.
MOCK COLLISION
September 22, 2010 St. Lambert, Québec
In September, the city of St. Lambert, Quebec was
host to a mock collision, organized by Mike Melanson,
Chair of the Quebec Provincial Committee and
member of the CN Police Services, in partnership L i n d a P u r d y a t h e r r e t i r e m e n t p a r t y, a ft e r 1 0 y e ars with
O p e r a t i o n L i f e s a v e r, i n O t t a w a .
with the City of St. Lambert and Emergency Services.
A N N U A L R E P O R T 2 010 6

10. PROMOTION
Adapting and innovating to raise awareness with a wider audience
While Operation Lifesaver’s rail-safety message remains steadfast, we are always looking for new and
innovative ways to express it – from reinvigorating existing materials, to brainstorming and implementing new
strategies.
In 2010, we had many opportunities to evaluate our message strategies, to rework what we’re already doing
and to kick start new ideas. Here are a few examples:
2010 ROGER CYR AWARD STRATEGIC REVIEW
The Roger Cyr Award, named after the founder of On March 30, the Operation Lifesaver Advisory
Operation Lifesaver Canada, is presented annually Committee took part in a workshop, that included a
to individuals who help reduce highway-railway program review and where members were given a
crossing collisions and trespassing incidents. The stakeholder survey to complete. The purpose of this
2010 recipient was retired RCMP constable and review was to determine the strengths and weaknesses
Cobourg Police Service volunteer, Reg Chad. of the Operation Lifesaver program and to develop a
strategy to move forward with. Throughout 2010, the
For over 10 years, Mr. Chad has been volunteering committee undertook a series of meetings, surveys
20 hours per week to raise the awareness of rail and analysis of trends, challenges and opportunities
safety among motorists and students through various for Operation Lifesaver.
activities and events in Cobourg, Ontario.
The committee met again in October to determine
Mr. Chad was presented with his award at the the results of the review. They identified key issues
OL Annual Conference on September 15th at the to focus on immediately, including the fact that
Chateau Cartier in Gatineau, Québec. volunteers were being burnt out by trying to meet
every presentation request being made and the need
to move toward a risk based prioritization model to
reduce this strain on resources. The committee also
created a Work Plan for 2010-2011, as well as outlined
a five-year priorities list.
COMPUTER BASED TRAINING
A beta version of the computer based training program
for presenters was completed in December 2010 and
is now in the testing stage. This system will allow
people who wish to become Operation Lifesaver
presenters to complete some of their training online,
Left to right: Cst. Terry St a n le y o f C o b o u r g P o li c e , R o g e r C y r from their own home and at their own pace. The
Award Recipient, Reg C h a d , D a n D i T o t a a n d C s t . R a y F o s t e r o f current Presenter Program involves a two-day course
CN Police.
taught by volunteer trainers and it’s only offered in
major Canadian cities. With the new system, trainees
will complete the online training at home in advance
of meeting with a trainer for only one day, at which
time they’ll be tested and receive their certification.
7 facebook.com/oplifesaver ANNUAL REPORT 2010

11. PROMOTION
PROFESSIONAL DRIVERS MATERIALS COMMUNITY TRESPASS PREVENTION GUIDE
UPDATED
The Community Trespass Prevention Guide started
In December 2010, the Operation Lifesaver as a Direction 2006 publication. It is given to
Professional Drivers Materials, created as part of municipal community groups to help them deal with
Direction 2006, were completely redone. Incorporating railway trespassing incidents. The booklet contains
input from driver instructors and professionals from tips for identifying areas of concern, who to approach
each of the materials’ target industries, the new video and how, and offers guidelines for coming up with a
and written materials are reformatted, with refreshed trespassing solution that will work for their particular
content and current statistics. In addition, the new community. In 2010, the publication was reformatted
written materials are interactive, providing links to as an Operation Lifesaver product.
the Operation Lifesaver website, where students can
gain access to multimedia learning tools, like videos,
and an in-depth explanation of signs and warning OPERATION LIFESAVER
devices. COMMUNICATIONS PLAN
In 2010, Operation Lifesaver set into motion a
communications plan intended to engage youth
KINDERGARTEN TO GRADE 3
CONSTRUCTION CARDS in the rail-safety message, using new media. The
main focus of this plan was the revitalization of the
Building on the learning tools offered on the Operation Operation Lifesaver website. The final phase of the
Lifesaver Kids website (www.olkids.ca), December website was completed and launched during Rail
2010 saw the completion of Operation Lifesaver Safety Week (April 26 – May 2, 2010). The new site
Construction Cards for kids in Kindergarten to Grade features videos, sound clips and photos that will
3. Each card package features nine cardboard cards appeal to the online generation.
that can be fitted together to form a locomotive. Rail-
safety information is featured on the back of each In addition, the site has been rewritten, focusing on
construction card, as well as in the accompanying Search Engine Optimization, so that top Internet
safety information booklet. This will be a fun and search engines will find relevant information on the
interactive way for parents and teachers to share site and provide it as a useful resource for searchers.
Operation Lifesaver’s rail-safety message with This, along with a number of imbedded links, will
children, while they also learn motor skills. greatly increase traffic to the site and ensure that
Operation Lifesaver is a modern program that is
accessible and relevant to people of all ages.
A N N U A L R E P O R T 2 010 8

12. Hey Kids! I’m Rover
the Railway Rabbit
and I want to help
you learn some really
important stuff about
railway safety.
Visit www.OLKids.ca where you can read stories, play games and
watch videos that show you what you need to know to stay safe.
TrainToDrive.net
Visit TrainToDrive.net and learn what
driver’s ed didn’t tell you about safety at
railway crossings. This on-line, interactive
training program is an excellent resource
for newly licensed and young drivers.

13. ADVOCACY
Helping to shape our industry for the good of all Canadians
AMALGAMATION AND ELIMINATION OF REDUNDANT CROSSINGS
Safety at grade crossings is a primary focus for both the railway companies and Transport Canada. As a major
initiative for 2011, the railways are working with the government of Canada to reduce the number of railway
crossings in this country. Particular focus will be paid to crossings that are no longer in use, as well as areas
where there are multiple crossings that can be amalgamated. Once identified, crossings will be closed, the
warning signals and devices removed and the roads leading to them redirected. Fewer crossings will mean
fewer risks and this initiative will go a long way to helping Operation Lifesaver meet its goal of preventing railway
crossing injuries and deaths.
GRADE CROSSING CLOSURE PROGRAM
A further way that Transport Canada is working to reduce the number of grade crossings in Canada is through
the Grade Crossing Closure Program. This is a grant program where eligible recipients – such as municipalities,
provinces, businesses or private citizens – who own the rights to use a passive railway crossing can sign an
agreement giving up these rights, and close the crossing. The grant recipient can receive up to $5,000 for a
restricted crossing, or up to $20,000 for an unrestricted crossing.
These grants are administered under the Grade Crossing Improvement Program.
The railway companies are also very active in working to reduce the number of grade crossings, including
arranging the closing of some of their own crossings. They also spend a great deal of time and funding on
researching crossings that can potentially be closed, talking to road owners and road authorities and entering
into closure agreements with them.
GRADE CROSSING IMPROVEMENT PROGRAM
The Grade Crossing Improvement Program is designed to provide up to 80 percent of the cost of a crossing
improvement project. Funds from this program will go to improvement projects that include:
• The installation of flashing lights, bells and gates
• The addition of gates or extra lights to existing signal systems
• The interconnection of crossing signals to nearby highway traffic signals
• The modification of operating circuits within automated warning systems
• The improvement of roadway alignment or grades
• The modification of nearby intersections, including the addition of traffic control signals in some
circumstances
These funds are distributed in response to applications made by the road authority or rail company, as a result of
an inspection by a Transport Canada railway safety inspector, due to a recommendation made after an accident
or in response to a safety complaint about a crossing.
The railway companies also provide financial contributions of up to 80 percent for Grade Crossing Improvement
Program projects.
These programs serve to underscore the environment of cooperation that exists between the railway industry
and the government of Canada to make rail safety a priority.
A N N U A L R E P O R T 2 010 10

14. FUTURE
WHAT’S AHEAD IN 2011?
As you’ve seen in the proceeding pages, 2010 was a busy year for Operation Lifesaver. 2011 is well underway
and we’ve hit the ground running! Here are a few of the exciting things we have on the agenda for 2011:
• Representatives from Chuggington, a popular train-based television program for preschoolers,
have approached Operation Lifesaver about collaborating on an initiative that would see our rail-
safety message promoted by the program’s three train characters.
• In 2010, the Advisory Committee identified students in Grades 7 and 8 as a key target for the
program. This is also the most challenging demographic to reach. In 2011, we will be focusing on
finding messaging and activities that will engage and interest this age group. Our goal is to make
Grade 7 and 8 students active participants in the Operation Lifesaver rail-safety message, so
that they’ll communicate the message to their peers.
• We’re looking forward to, and preparing for, another successful, event-filled Rail Safety Week,
scheduled for May 2 to May 8.
• June 9 will be the third annual International Level Crossing Awareness Day (ILCAD). Operation
Lifesaver was proud to support and promote the event last year and will be doing the same this
year. In 2010, more than 45 countries worldwide participated in ILCAD and we expect even more
participation this year. Here in Canada, Transport Canada will recognize ILCAD by holding the
Atlantic Region Railway Conference in Moncton, New Brunswick.
• The Operation Lifesaver Annual Conference and Technology/Services Showcase will be taking
place again this year, but with a new format. This year, we’ll be moving from a one-day to a two-day
conference and focusing on a new audience. While past conferences involved OL volunteers and
stakeholders, this year’s participants will be representative of Operation Lifesaver’s “Three E’s”:
enforcement, engineering and education. Invitations will be extended to professional drivers, driving
instructors, law enforcement agencies and school bus and trucking companies. The conference will
feature two keynote speakers and expose participants to Operation Lifesaver’s products, including
the key website, TrainToDrive.net and the newly redone Professional Drivers Materials. The
conference is scheduled for September 13 and 14 at the Sheraton Hotel in downtown Ottawa.
11 twitter.com/oplifesaver ANNUAL REPORT 2010

15. A Partnership in Public-Rail Safety
READ. LEARN. LIVE.
Your on-line library to public-rail safety

16. ADVISORY COMMITTEE
L u c Bourdon Mike Lowenger
D i r ector General, Rail Safety Vi c e - P r e s i d e n t ,
Tr a nsport Canada O p e r a t i o n s & R e g u l a t o r y A ff a i r s
O t t awa, ON The Railway Association of Canada
Ottawa, ON
S t e phen Covey
C h ief of Police Raynald Marchand
CN G e n e r a l M a n a g e r, P r o g r a m s
M o ntréal, QC Canada Safety Council
Ottawa, ON
P a ul Goyette
D i r ector, Public Affairs Ivan McClelland
T h e Railway Association of Canad a Chief of Police
O t t awa, ON CP Police Service
C a l g a r y, A B
R o bert Gray
S e nior Manager, Health, Safety & Rob Smith
E m ergency Preparedness National Legislative Director
V I A Rail Canada Te a m s t e r s C a n a d a R a i l C o n f e r e n c e
M o ntréal, QC Ottawa, ON
M a tt Holland Adam Thompson
D i r ector, Safety & Security Policy Analyst
M e trolinx Federation of Canadian Municipalities
To r onto, ON Ottawa, ON
D a niel Lafontaine J e a n Ti e r n e y
C h ief Engineer, Rail Safety Operatio n s S e n i o r D i r e c t o r, S a f e t y, S e c u r i t y a n d
Tr a nsport Canada Risk Management
O t t awa, ON VIA Rail Canada
Montréal, QC
C h ris Lungstrass
I n s pector, Ontario Provincial Police - B i l l Wa l k e r
E a stern Regio n Headquarters President & CEO
O n tario Provi ncial Police Safety Services NB
S m ith Falls, ON Fredericton, NB
Transport Transports
Canada Canada
13 youtube.com/OperationLife s a v e r C A ANNUAL REPORT 2010