For every $92 marketers spend to drive traffic to their website, only $1 is spent on optimizing the experiences visitors encounter when they get there. But with the proven benefits of testing, why aren’t more companies spending on optimization? We’ve compiled a list of common objections to testing and asked digital marketers what they have to say about them.

1. A/B MYTHBUSTERS
Common Optimization
Objections:
Debunked!

2. For every $92 marketers spend to
drive traffic to their website, only
$1is spent on optimizing the experiences
visitors encounter when they get there
With the proven benefits of testing, why aren’t
more companies spending on optimization?

3. For every $92 marketers spend to
drive traffic to their website, only
$1is spent on optimizing the experiences
visitors encounter when they get there
With the proven benefits of testing, why aren’t
more companies spending on optimization?
We’ve compiled a list of common
objections to testing and asked our
customers what they have to
say about them.
(Source: Econsultancy)

4. Your website
already rocks…

5. Your website
already rocks…
MYTH BUSTED
or does it?

6. Today, internet users expect
MORE
THAN EVER BEFORE.

7. Today, internet users expect
MORE
THAN EVER BEFORE.
Figuring out the right experience
to deliver customers is one of the
most valuable questions online
businesses like yours can answer.

8. “We’re maybe as good as a coin-flip
at guessing what’s going to be best
for our users. We rely on testing
to just make better decisions.”
Peter Koechley
Co-founder

9. You don’t have
time for testing

10. You don’t have
time for testing
MYTH BUSTED
It’s quicker
than you think

11. You can get a
test up and running…

12. You can get a
test up and running…
in a matter of
MINUTES

13. “Optimizely made building the
experiment quick and painless.
Within two weeks we’d
figured out how to boost
trial sign-ups by 24%.”
Paul Godfrey
Senior Developer

14. You have a lot
of other priorities.
Maybe you’ll bring
on A/B testing
next quarter

15. You have a lot
of other priorities.
Maybe you’ll bring
on A/B testing
next quarter
MYTH BUSTED
The time to
start testing
is YESTERDAY

16. The average conversion rate
3%FOR AN E-COMMERCE
WEBSITE IS ONLY

17. The average conversion rate
3%FOR AN E-COMMERCE
WEBSITE IS ONLY
For a SaaS site, it’s 7% and for media,
it’s 10%. A/B testing is the most used
method for improving conversion rates.
(Source: Search Marketing Standard)

18. “My only regret is that we didn’t start
optimizing from day one. One of our early
experiments generated a $40k return
in monthly marketing ROI.
My advice? If you care enough
to install Google Analytics,
you should be A/B testing as well.”
Steve Cannon

19. Your internal testing
platform works just fine

20. Your internal testing
platform works just fine
MYTH BUSTED
Optimizely supports
your business more
quickly and flexibly
than homegrown
solutions

21. “We were initially using a testing platform
built and operated in-house, but found out
quickly it was difficult to develop and lacked
the functionality needed to test frequently.
Optimizely has vastly improved our process
by facilitating better flexibility,
analysis, and reporting.”
Eric Hanser, Lead Strategist

22. You’re doing a site
redesign and don’t
have time to focus on
testing until after that

23. You’re doing a site
redesign and don’t
have time to focus on
testing until after that
MYTH BUSTED
A redesign
without testing
is a waste of time
and resources

24. Testing before and during a
redesign helps you understand
WHAT’S WORKING
WHAT ISN’T
before you spend time designing
and implementing changes.

25. Testing before and during a
redesign helps you understand
WHAT’S WORKING
WHAT ISN’T
before you spend time designing
and implementing changes.
That way, your team can focus
on building things that are
proven to drive results.

26. “A/B testing was extremely important in
our website redesign process. Instead
of launching the new site and analyzing
the results later, we could try different
variations and see what worked
during the design process.”
Do Kil
Creative Director

27. “Testing influences the product and
design teams to build things in a
certain way. We can measure things
like how much money we saved
because we stopped a certain
design from going out
- it’s very powerful.”
Brian Ashbaugh
Senior User Researcher

28. You want to do more
advanced testing,
but don’t have the
development
resources to set it up

29. You want to do more
advanced testing,
but don’t have the
development
resources to set it up
MYTH BUSTED
You can do a whole
lot without any
development
resources at all

30. With Optimizely’s visual editor,
BUILD
and launchANYONE
EXPERIMENTS IN MOMENTS.
CAN

31. Optimizely’s a visual editor,
BUILD
and launchANYONE
EXPERIMENTS IN MOMENTS.
CAN
Even without technical know-how, users
can track clicks and pageviews, build
audiences for custom targeting, and
QA experiment interactions
for any given user.

32. “Optimizely was a superb platform for
the task, saving many hours of
‘engineering time’ and making the
testing process easy for team
members with less technical skills
(but other priceless qualities).”
Shai Alon
Front End Engineer

33. You don’t have
the budget

34. You don’t have
the budget
MYTH BUSTED
The ROI speaks
for itself

35. Successful brands and companies
have seen HUGE WINS
President Obama
raised an additional $60 m
using website optimization.

36. Successful brands and companies
have seen HUGE WINS
President Obama
raised an additional $60 m
using website optimization.
SmartWool boosted revenue per visitor
by 17%. The Guardian increased
subscriptions by 46%.

37. “We tested using different images
on the homepage of our site.
The result - a 14% lift in
conversions, which had a sales
value of 2 million USD per year.”
Martin Vinter
Online Business Development

38. “Testing with Optimizely pays for itself.
With all the gains in conversions, in
addition to how fast I can get a test
turned around - literally the man hours
I’m saving by not having to leverage
the tech team as much - those are
huge impacts to our business.”
David Yeom
VP of Marketing

39. You only need to
run 1 or 2 tests to
learn all you need
to know about
your site

40. You only need to
run 1 or 2 tests to
learn all you need
to know about
your site
MYTH BUSTED
You’ll be surprised
by what you can
learn from proper
and continuous
testing

41. “There are 100 ideas we want to
test in the near future. Optimizely
adds to our ability to move quickly
and build on our site - test early,
test often, launch early,
launch often.”
Peter Koechley
Co-founder

42. You don’t know
how to get started

43. You don’t know
how to get started
MYTH BUSTED
Don’t worry, we’ve
got your back!

44. Ready to learn what optimization
can do for you?
to learn more & get started today!
proudly brought to you by
Request a demo