Recommendations are table stakes for modern organizations, but by now it’s no secret that the effort required to both manually select recommended products and experiment with styles and layouts is preventing retailers from maximizing potential revenue. In this \ session learn how leading retailer, Stella & Dot, is applying an experimentation mindset to their recommendations strategy and the benefits they have reaped thus far. Also, get a sneak peek at how Optimizely is implementing recommended content for its blog and Knowledge Base.

1. Recommendations Reboot
Improving ROI with Experimentation
Opticon Virtual Summit
Product Manager,
Data Optimization
Stella & Dot
Ankit Raheja
Jon Noronha
Director,
Product Management
Optimizely

3. Opticon
Virtual Summit

4. What were the benefits and
challenges of manual recommendations?

5. What were your goals for
Optimizely X Recommendations?

6. Results
Automated
Recommendation
Clicks
+76.9%
Revenue per
Visitor
+1.8%

8. Opticon
Virtual Summit

10. Results
Top
Bottom
Recommendation
Clicks
12.1%
9.2%
Revenue per
Visitor
-4.5%
+4.1%

12. What’s next?
Algorithm testing!

13. Co-browse
Suggest similar
alternatives
Co-buy
Cross-sell
complementary items

14. Parting thoughts

15. Thank you!