Grant Maskell Head of User Experience at Trinity Mirror, one of the UK's biggest media publishers explains what UX issues they faced and how he used testing and an MTV based process to achieve an uplift in page and article views and impact their overall roadmap.
11. Trinity Mirror #OptEx2015
Insights
Competition
Analysis
Industry
trends
Innovation
outside our
industry
Analytics
Failure
User testing
TIME
MVT
Research and
surveys
Project 1 Project 3Project 2
Aggregate learnings over time
20. Trinity Mirror #OptEx2015
“By layering articles over the top of
section pages, instead of opening a new
page, users will be more inclined to
explore more of our site”
Hypothesis
21. Trinity Mirror #OptEx2015
Initial reaction by my stakeholders
“Tried that before and it will
have no effect.”
“I don’t like it.”
“No other sites seems to be
doing it… why would we”