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2009 Game Developers Convention

5 Impressions
Gamers lazy? Not here!
Many booths – like Nintendo’s below –
were built around engaging the gamer
with physical activity
Intel is investing BIG on gaming




Not only sporting one of the largest booths in the Expo Hall,
Intel’s Visual Adrenaline lounge welcomed the weary with
Red Bull, free wi-fi and big screen Rock Band
Generation Avatar has been born




EyeBcom offered 3D scans of visitors which could then be
shared on Facebook
Game characters continue to
become life-like
                              Quite a few
                              companies
                              illustrated
                              motion
                              capture
                              technology
                              through
                              dancing
                              individuals
Women as target, not object
                  While there was certainly plenty
                  of things geared toward the 18-
                  25 guys, products focused on
                  older demographics and women
                  attendees were prevalent.

                  (though it wouldn’t be a gamer
                  conference without a Lara Croft
                  stand-in)
cheri.smith@opuscreative.com
blog.opuscreative.com

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GDC 2009 Impressions

  • 1. 2009 Game Developers Convention 5 Impressions
  • 2. Gamers lazy? Not here! Many booths – like Nintendo’s below – were built around engaging the gamer with physical activity
  • 3. Intel is investing BIG on gaming Not only sporting one of the largest booths in the Expo Hall, Intel’s Visual Adrenaline lounge welcomed the weary with Red Bull, free wi-fi and big screen Rock Band
  • 4. Generation Avatar has been born EyeBcom offered 3D scans of visitors which could then be shared on Facebook
  • 5. Game characters continue to become life-like Quite a few companies illustrated motion capture technology through dancing individuals
  • 6. Women as target, not object While there was certainly plenty of things geared toward the 18- 25 guys, products focused on older demographics and women attendees were prevalent. (though it wouldn’t be a gamer conference without a Lara Croft stand-in)