1. 1
Copyright © 2014, Oracle and/or its affiliates. All rights reserved.
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2. The following is intended to outline our general product direction. It is
intended for information purposes only, and may not be incorporated into
any contract. It is not a commitment to deliver any material, code, or
functionality, and should not be relied upon in making purchasing
decisions. The development, release, and timing of any features or
functionality described for Oracle’s products remains at the sole
discretion of Oracle.
2
Copyright © 2014, Oracle and/or its affiliates. All rights reserved.
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3. Oracle Database 12c

4. Agenda
 Top database initiatives
 Brief look back at 2013
 What’s coming next for Oracle Database
 Q&A
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5. Top Database Initiatives
Database as a Service
Big Data
Cloud
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6. Brief Look Back at 2013
Mar 2013
Apr 2013
Jun 2013
Sep 2013
Sep 2013
Nov 2013
Dec 2013
Dec 2013
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Oracle Database Appliance X3-2 shipping
Oracle BDA X3-2 and Starter Rack shipping
General availability of Oracle Database 12c
Oracle Database In-Memory announced
Oracle Database BLR Appliance announced
Oracle Big Data Appliance X4-2 shipping
Oracle Exadata X4-2 shipping
General availability of Exadata Storage Software 12.1
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7. Extremely Positive Response to GA
Some random press quotes and social media…
“The concept of single data-base containers for multiple pluggable databases
makes the concept of manage-many-as-one a huge cost savings.”
“It will bring tremendous cost advantages to Oracle cloud apps
and cloud partners including Salesforce.com and NetSuite.”
“Oracle Database 12c will be available to be cloned
and save on maintenance chores and costs.”
“Oracle Database12c is by far the most important
Oracle release in the last 10 years.”
“It's time to try Oracle #DB12c Let's see what's new in the cloud! ”
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8. Focus on Database as a Service
Oracle Enterprise Manager, Oracle Multitenant and Oracle Exadata
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9. What’s Coming Next for Oracle Database?
A (very) rough timeline for 2014
Oracle Database 12c
on HPI, AIX & zLinux
Oracle Database Backup
Logging Recovery Appliance
Oracle NoSQL
Database 3.0
Oracle Database 12c
First Patch Set
Openworld
2014
IOUC
Summit
….In-Memory test drives………………….
….JSON customer beta program………….
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Highlight Customer
Momentum
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In-Memory
Release 2
JSON Support Beta Recruitment

10. Introducing: Oracle Database Backup Logging
Recovery Appliance
FUNDAMENTALLY DIFFERENT APPROACH
 NEVER LOSE CRITICAL DATA
 KEEP BUSINESS AVAILABLE
 FULL END-TO-END CONTROL
 MODERN CLOUD ARCHITECTURE
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11. Backup Comments from Customers
 Numerous problems with backup management
 7000+ databases (9i,10g,11g) but no clear standardized backup policy
 50% of the databases are backed up, the other 50% “don't know”
 If they are backed up, they don't know if the backup is ok or not
 Same problems for data retention on disk/tape …
 Several days/weeks/months to recover backup files from disk/tape for
audit purposes
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12. Architected for Protection of Critical Data
Client
Databases
Oracle Database Backup Logging
Recovery Appliance (DBLRA) Autonomous Archive
Database Delta Push
 DBs access and send only changed data
 Minimal impact on production servers
 Real-time redo ship for near-zero data loss
 Copy to tape: no production server load
 Tapes utilized all day
 Restore directly from tape
Delta Store
 Validated, compressed database change data
 Fast restores to any point-in-time using deltas
 Built on Exadata scaling & resilience
Cloud Scale
 Scales to 1000s of Clients
 Petabytes of Data
 No expensive backup agents
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Tape
Library
Complete Data
Protection Solution
 Replication for DR
 Unified management:
database to tape
 Per-database
provisioning

13. DBLRA & Oracle High Availability Technologies
Fast Low-Cost
Backup Store
Enterprise
Data Protection
Dedicated System for
Failover + Data Protection
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ZFS Backup Appliance
 Fast low-cost storage for backup
 RAID-Z and compression for high storage efficiency
 Built-in Snapshots, Cloning for Dev/Test
Database Backup Appliance
 Redo shipping for near-zero data loss (RPO ~= 0)
 Offload backup activity to minimize application impact
 Scalable modern cloud to protect the entire enterprise
Active Data Guard
 Fast Failover for highest application availability (RTO ~=0)
 Redo shipping for zero data loss (RPO = 0)
 Optimize performance and availability by offloading queries
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14. JSON in Oracle Database 12c
 What:
 Store and manage JSON objects in Oracle Database
 New REST API for application development
 SQL query capabilities over JSON for reporting
 Why:
 Enable “schema-less” application development paradigm on Oracle Database
– Allows the database to be used as back-end for “nosql” development
 Big Data integration
– Transparent SQL access to JSON data, and efficient integration of JSON data
with relational data
 When: Oracle Database 12c (12.1.0.2) – same release as In-memory
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15. JSON in Oracle 12c
 Who is the target audience
– Application developers within existing Oracle Database customers
– (Not the same as applications developers on Oracle Database)
 How User Groups can help
– Outreach to developers
 Target: Oracle-centric customers developing ‘schema-less’ applications
 Have a strong developer audience? Interested in a hands-on or
presentation for your event? Contact mark.drake@oracle.com
– JSON Beta program currently underway
 Almost fully subscribed, but always room for the ideal customer
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16. Oracle Database In-Memory Option Goals
Real-Time Ad-hoc Analytics on Live Transactional Data
 Ask any business question
 Get an instant response
 Using current data
While Also Accelerating OLTP
Trivial to Deploy for All Applications and Customers
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17. Breakthrough: Dual Format In-Memory Database
Memory
Memory
Sales
Row
Format
Sales
Column
Format
 BOTH row and column
in-memory formats for
same table
OLTP
 Simultaneously active and
transactionally consistent
 Analytics & reporting use
New Column format
 OLTP uses row format
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Analytics

18. Oracle Database In-Memory Downloadable Beta
100 customers and partners invited to participate
Anticipate program to begin end of January
Still accepting applications
http://pdpm.oracle.com/BPO/userprofile
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19. Oracle Database In-Memory Test Drive Update
6 test drives took place in Q4 CY13
 Across three different countries (US, Germany, UK)
 Over 120 participates from 51 different companies
Planning 25 test drives in Q1 CY14
 12 events in US
 5 events in EMEA
 4 events in APAC
 4 events in Japan
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20. Oracle Database In-Memory Test Drive Update
Upcoming Locations
Location
Location
Date
Boston
January 28,29,30
Minneapolis
February 18th
New York
February 3rd & 5th
Stockholm
February 19th
Paris
February 6th
Atlanta
February 20th
San Francisco
February 11th
Japan
February 25th
Seattle
20
Date
February 13th
Dallas
March 7th
Copyright © 2014, Oracle and/or its affiliates. All rights reserved.
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21. Oracle Database In-Memory Test Beta Update
What we from you
 New URL where you can register interest in participating
– http://pdpm.oracle.com/BPO/userprofile
 Want an event to coincide with your user group meeting?
– Contact Maria.Colgan@oracle.com or Mary.Beth.Pierantoni@oracle.com
21
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22. Joint User Group Activities
What works well…
 Active engagement in beta programs
 Complementary activities at events
– Openworld
– Regional Oracle events
– User Group events
 Social media activities
– Blogging, tweeting
– Podcasts, webcasts, etc
22
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23. Q&A
23
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24. Useful Oracle Database Contacts
Database Product Management: William.Hardie@oracle.com
Oracle Technology Network: Roland.Smart@oracle.com
Database Product Marketing: Monica.Kumar@oracle.com
Regional Marketing Database Leads
North America – Graham.Hardt@oracle.com
EMEA – Lydia.Pilkington@oracle.com
APAC – Kym.Boyle@oracle.com
LAD – Ana.Laporta@oracle.com
24
Copyright © 2014, Oracle and/or its affiliates. All rights reserved.
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25. 25
Copyright © 2014, Oracle and/or its affiliates. All rights reserved.
Confidential

26. The preceding is intended to outline our general product direction. It is
intended for information purposes only, and may not be incorporated
into any contract. It is not a commitment to deliver any material, code,
or functionality, and should not be relied upon in making purchasing
decisions. The development, release, and timing of any features or
functionality described for Oracle’s products remains at the sole
discretion of Oracle.
26
Copyright © 2014, Oracle and/or its affiliates. All rights reserved.
Confidential

27. 27
Copyright © 2014, Oracle and/or its affiliates. All rights reserved.
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