http://www.premierebailbonds.com – Leading California bail bonds company, Premiere Bail Bonds, offers tips and suggestions on the benefits of law firms marketing their firms online as well as using various social media marketing outlets available to them.

1. MARKETING YOUR LEGAL
PRACTICE ONLINE
PREMIERE BAIL BONDS

2. LEAVING THE TRADITIONAL BEHIND
While many law firms still err on the
side of traditional marketing
strategies, online marketing offers new
opportunities to connect with
potential clients in a way typical
marketing simply doesn’t.
Millions of people are searching the
web every single hour, and if they
can’t find you, the chances are they’ll
find an attorney across town.
http://www.premierebailbonds.com/

3. THE BENEFITS OF ONLINE MARKETING
• Marketing online means serious time
savings. Very little effort is required for
good online marketing campaigns.
• Online law firm marketing is
inexpensive. In some cases, you may
pay absolutely nothing to market
online.
• Marketing online often means you
instantly reach your target audience.
• Marketing online is an interactive
experience that helps to grab clients.
http://www.premierebailbonds.com/

4. WHERE TO BEGIN
Any good law firm marketing strategy starts with a solid plan.
You have to decide exactly what your goals are at the outset,
how you plan to measure them, and what channels to use.
“Online Marketing” is an all-encompassing term these days -
from tweeting to blogging to updating your LinkedIn profile,
there’s a lot you can do.
Sit down and plan things out early on so you can move forward
and continually evaluate.
http://www.premierebailbonds.com/

5. KEY TOOLS TO CONSIDER
While there are many different ways to market online, you’ll
want to narrow things down to begin with before you get
overwhelmed.
Many law firms have zeroed in on these key tools:
• Blogging
• Twitter
• LinkedIn
• Facebook
• Google+
http://www.premierebailbonds.com/

6. BLOGGING
Many companies, even those outside the legal world, keep a
blog & for good reason.
• It’s solid PR for your firm.
• It offers you an improved presence on the web and in the
search engines, and it gives you a chance to network with
others.
• Your readers will be able to see your authority in your
practice area.
It’s fairly easy to get started too. Just install the blog software
on your site, and start talking. You may get other bloggers to
link to your site. From news headlines to tips about selecting
the right attorney, you can blog about almost anything.
Don’t forget to join the conversation, too. Be sure to comment
on other blogs as well. You may even want to link to them in
your post so you can become part of the blogosphere.
http://www.premierebailbonds.com/

7. TWITTER
Twitter is called microblogging. Micro is the keyword here. You
get posts of just 140 characters in length, which can be tough
for an attorney.
There are millions of registered users, and it can either be used
to communicate a message or participate in a larger
conversation.
The goal here will always be to offer information or links that
aren’t worthy of longer posts. As with traditional blogging, you
have to participate to really become part of the conversation.
http://www.premierebailbonds.com/

8. LINKEDIN
LinkedIn is a social network for professionals, and 40 million
people log on each day to exchange information &
opportunities.
Here you can join groups that are the perfect staging ground for
discussions & article postings. This network gives you the chance
to contribute & comment, helping others realize your authority in
the field.
The key here, though, is that you have to be genuine. No one
likes posters that are simply spamming them with noise.
http://www.premierebailbonds.com/

9. FACEBOOK
Facebook is the single largest online social network in the world,
and if you’re going to do any online marketing at all, this site has
to be part of your strategy.
Once you build a law firm Facebook page, you’ll begin getting
people to “like” your page, which will help you build a group of
friends.
You can feed content directly to the site including your tweets &
your blog’s RSS feed, and that helps you stay at the top of your
“friends” listings.
The goal here is not just to hope one of these people call you
some day, but rather to make connections with others who may
refer your services to other firms.
http://www.premierebailbonds.com/

10. A FEW THINGS TO KEEP IN MIND
• Remember that sharing insights and
offering real legal advice are two very
different things, and you need to make
that clear in every bio you publish of
yourself.
• Also, content is always going to be king.
You need to add something to the
discourse to really be well-respected in
the world of online advertising.
• Stay personal and stay involved, and
your law firm online and social media
marketing will be a success.
http://www.premierebailbonds.com/