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Lancement de la phase 2 
5 novembre 2014
A new world of … things
Raspberry Pi 
Cheap (US$25) 
Small and easy to use 
Open source 
Active community 
Huge success more than 4 millions sold
but …
everybody goes for the 
most obvious solution …
Create the first 4G starter 
kit 
the perfect 4G module toolbox for innovators 
Board & Shield 4G module 4G SIM card APIs 
A plug & Play solution 
Small and cheap 
On an open innovation model
Beta version is almost there
Technical view 
Board : A13-SOM 
• Allwinner A13 Cortex-A8 processor typically running at 1Ghz 
• 512MB DDR3 memory 
• Power management DCDC 
• MicroSD card 
• UART console 
• 4 connectors 0.05" step 
• Status LEDs 
• RESET, RECOVERY buttons 
• Dimensions: (2400 x 2100)mill ~ (61 x 53)mm 
Shield : A13-SOM-LTE (prototype) 
4G module 
SIM card 
Connection manager & cloud APIs
Challenge DataVenue
My Plug 2 
Une offre d'entrée de marché 
pour démocratiser la domotique et les objets intelligents 
Une Carte Sim intégrée 
My Plug 2 est 
pilotable à 
distance par 
SMS et / ou 
Applications 
peut être installé et utilisé partout 
avec ou sans Internet
imagine the connected world of tomorrow 
November 5th 2014
Challenge DataVenue
Challenge DataVenue
Challenge DataVenue
Challenge DataVenue
Challenge DataVenue
Challenge DataVenue
18 © Orange
1 Distribute 
Smart Objects 
in B2C, B2B 
2 3 4 and B2B2C 
19 © Orange 
Bring 
connectivity to 
Objects 
Deliver Digital 
Connected 
Services 
Operate User 
Digital Data 
and enterprise 
big data 
Home 
Wellness 
Sport 
Fun
thanks 
@slupowski
Phase 2 kick-off - november 5th 2014
Platform & stakeholders 
Datavenue challenge 
november 5th 2014 
22 © Orange
Partners (1/2) 
23 © Orange 
Indicateurs de présence (le nombre de personnes présentes par tranche horaire dans 
une zone géographique avec une segmentation par lieu de résidence, âge et genre), de 
déplacement (le nombre de personnes en déplacement d’une zone à une autre par 
tranche horaire avec une segmentation par âge et genre), ou encore de trafic mobile 
(nombre d’appels et de SMS sur une zone donnée du réseau mobile d’Orange France 
par tranche horaire et pays d’origine de la carte SIM); 
Données de parcours santé : arrêts maladies et séjours hospitaliers (fréquence et durée 
avec une segmentation par âge, genre, catégorie socio professionnelle -pour les arrêts 
maladies- et département de résidence; 
Données sur la santé et le bien être des salariés : résultats d’enquêtes annuelles basées 
sur 60 questions (travail, hygiène de vie, état de santé, contexte social, perception des 
efforts de l’entreprise en matière de santé et de sécurité, …) avec une segmentation par 
âge, genre, catégorie socio professionnelle, secteur d’activité et taille d’entreprise; 
Données de consommation d’eau d’une collectivité locale : volume d’eau potable 
consommée toutes les 6 heures pour chaque compteur télé relevé d’une zone 
géographique donnée (maille IRIS du découpage INSEE); 
Liste des agences Société Générale, avec adresse et horaires d’ouverture, liste des 
DAB (Distributeur Automatique de Billets) avec géolocalisation.
Partners (2/2) 
24 © Orange 
Données d'audience radio de Radioline (agrégateur de radios en ligne): nombre 
d'écoutes par radio et par tranche horaire, segmentées par catégorie socio 
professionnelle, genre, et âge; 
Données météo et environnementales : température (extérieure et intérieure), humidité 
(extérieure et intérieure), pression (extérieure), pluie, concentration CO2 (intérieure), 
niveau sonore (intérieur) issues des stations Netatmo déployées avec une prise de 
mesures toutes les 5mn; 
Données d’un thermostat de contrôle d’une chaudière: par pas de 10 mins, 
température mesurée, température de consigne, durée de fonctionnement de la 
chaudière, durée de non-fonctionnement de la chaudière; 
Données culinaires : 100 recettes détaillées en pas à pas, intégrant photos, vidéos et 
instructions de programmation du cuiseur automatique.
25 © Orange 
données de présence et mobilité 
sur les arrondissements Parisiens 
 présence par heure et par arrondissement selon leur lieu de 
nuitées précédente (0h-6h) 
 présence sur les 3 dernières heures, rafraichie toute les heures, par 
arrondissement selon l’arrondissement où ils ont été le plus 
présents les 3 heures précédentes 
 pour chacun de ces 2 
indicateurs: 
– Français d’un part, 
– Etrangers d’autre part 
4 jeux de données issus de Flux Vision
5 Themes 
 good to be home, cooking, sociability 
How to make it more user-friendly and easy going home? 
How to manage best home equipment? How to re-enchant the kitchen? 
Supply, recreation, health, support, imagine new services for everyone in the house. 
And for our domestic companions, dogs, cats, etc.? 
 wellness and health at work 
How to make the workplace more secure and a friendly living space? 
Can I work and practice fitness at the same place? 
 the city, transport, energy 
How to make our cities a place where you can breathe, where movement is fluid 
and environmentally friendly? What information to facilitate my journey and my 
urban life in the city? 
 shopping 
How to find the products and services that interest me more easily? 
How to help me not to miss discounts, buy 'sustainable' and recyclable? And if I 
want to let myself be surprised? 
How to extend my internet shopping in the stores of the city? 
 and me, and me and me (‘quantified self') 
I measure my athletic performance, my diet, my health, my steps, my quality of life: 
how to use these data to feel good ? 
26 © Orange
Phase 1 : “call for ideas” 
 Oct 2nd – Nov 10th 
 objectives 
• generate buzz among general public 
• collect creative ideas 
• identify/attract innovators (=> phase 2) 
• assess consumer perceptions 
 prizes 
• 5 Le Bloc, 25 myPlug 
 results 
• 145 ideas (and counting !)
Phase 2 : “concept maturation” 
 Nov 7th – Nov 19th 
 objectives 
• attract entrepreneurs/startups 
• collect creative/practical ideas 
• assess partner perceptions 
• produce material for OlF event 
 prizes 
• 6 prizes (40 k€ in total) 
 expected results 
• reckon Orange leadership on IoT/Big Data 
• recruit early adopters for phase 3 
• foster DV ecosystem 
Nov 6th 2014 
December 4th – 7th 2014 
Paris Grand Palais 
Note : a “Phase 2bis” will provide a few participants with 
limited access to “Datavenue Beta” with some data
Phase 3 : “prototyping” 
 Dec 2014 – Feb 2015 
 objectives 
• engage partners on real projects 
• collect inputs for DV evolutions 
• prepare for commercial launch 
 prizes 
• free support 
 expected results 
• 5 relevant PoCs 
• real-life requirements 
• engaged partners
inscrivez-vous et envoyez votre concept 
avant le Vendredi 19 Novembre à 18H 
www.orange.com/challengedatavenue

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Challenge DataVenue

  • 1. Lancement de la phase 2 5 novembre 2014
  • 2. A new world of … things
  • 3. Raspberry Pi Cheap (US$25) Small and easy to use Open source Active community Huge success more than 4 millions sold
  • 5. everybody goes for the most obvious solution …
  • 6. Create the first 4G starter kit the perfect 4G module toolbox for innovators Board & Shield 4G module 4G SIM card APIs A plug & Play solution Small and cheap On an open innovation model
  • 7. Beta version is almost there
  • 8. Technical view Board : A13-SOM • Allwinner A13 Cortex-A8 processor typically running at 1Ghz • 512MB DDR3 memory • Power management DCDC • MicroSD card • UART console • 4 connectors 0.05" step • Status LEDs • RESET, RECOVERY buttons • Dimensions: (2400 x 2100)mill ~ (61 x 53)mm Shield : A13-SOM-LTE (prototype) 4G module SIM card Connection manager & cloud APIs
  • 10. My Plug 2 Une offre d'entrée de marché pour démocratiser la domotique et les objets intelligents Une Carte Sim intégrée My Plug 2 est pilotable à distance par SMS et / ou Applications peut être installé et utilisé partout avec ou sans Internet
  • 11. imagine the connected world of tomorrow November 5th 2014
  • 19. 1 Distribute Smart Objects in B2C, B2B 2 3 4 and B2B2C 19 © Orange Bring connectivity to Objects Deliver Digital Connected Services Operate User Digital Data and enterprise big data Home Wellness Sport Fun
  • 21. Phase 2 kick-off - november 5th 2014
  • 22. Platform & stakeholders Datavenue challenge november 5th 2014 22 © Orange
  • 23. Partners (1/2) 23 © Orange Indicateurs de présence (le nombre de personnes présentes par tranche horaire dans une zone géographique avec une segmentation par lieu de résidence, âge et genre), de déplacement (le nombre de personnes en déplacement d’une zone à une autre par tranche horaire avec une segmentation par âge et genre), ou encore de trafic mobile (nombre d’appels et de SMS sur une zone donnée du réseau mobile d’Orange France par tranche horaire et pays d’origine de la carte SIM); Données de parcours santé : arrêts maladies et séjours hospitaliers (fréquence et durée avec une segmentation par âge, genre, catégorie socio professionnelle -pour les arrêts maladies- et département de résidence; Données sur la santé et le bien être des salariés : résultats d’enquêtes annuelles basées sur 60 questions (travail, hygiène de vie, état de santé, contexte social, perception des efforts de l’entreprise en matière de santé et de sécurité, …) avec une segmentation par âge, genre, catégorie socio professionnelle, secteur d’activité et taille d’entreprise; Données de consommation d’eau d’une collectivité locale : volume d’eau potable consommée toutes les 6 heures pour chaque compteur télé relevé d’une zone géographique donnée (maille IRIS du découpage INSEE); Liste des agences Société Générale, avec adresse et horaires d’ouverture, liste des DAB (Distributeur Automatique de Billets) avec géolocalisation.
  • 24. Partners (2/2) 24 © Orange Données d'audience radio de Radioline (agrégateur de radios en ligne): nombre d'écoutes par radio et par tranche horaire, segmentées par catégorie socio professionnelle, genre, et âge; Données météo et environnementales : température (extérieure et intérieure), humidité (extérieure et intérieure), pression (extérieure), pluie, concentration CO2 (intérieure), niveau sonore (intérieur) issues des stations Netatmo déployées avec une prise de mesures toutes les 5mn; Données d’un thermostat de contrôle d’une chaudière: par pas de 10 mins, température mesurée, température de consigne, durée de fonctionnement de la chaudière, durée de non-fonctionnement de la chaudière; Données culinaires : 100 recettes détaillées en pas à pas, intégrant photos, vidéos et instructions de programmation du cuiseur automatique.
  • 25. 25 © Orange données de présence et mobilité sur les arrondissements Parisiens  présence par heure et par arrondissement selon leur lieu de nuitées précédente (0h-6h)  présence sur les 3 dernières heures, rafraichie toute les heures, par arrondissement selon l’arrondissement où ils ont été le plus présents les 3 heures précédentes  pour chacun de ces 2 indicateurs: – Français d’un part, – Etrangers d’autre part 4 jeux de données issus de Flux Vision
  • 26. 5 Themes  good to be home, cooking, sociability How to make it more user-friendly and easy going home? How to manage best home equipment? How to re-enchant the kitchen? Supply, recreation, health, support, imagine new services for everyone in the house. And for our domestic companions, dogs, cats, etc.?  wellness and health at work How to make the workplace more secure and a friendly living space? Can I work and practice fitness at the same place?  the city, transport, energy How to make our cities a place where you can breathe, where movement is fluid and environmentally friendly? What information to facilitate my journey and my urban life in the city?  shopping How to find the products and services that interest me more easily? How to help me not to miss discounts, buy 'sustainable' and recyclable? And if I want to let myself be surprised? How to extend my internet shopping in the stores of the city?  and me, and me and me (‘quantified self') I measure my athletic performance, my diet, my health, my steps, my quality of life: how to use these data to feel good ? 26 © Orange
  • 27. Phase 1 : “call for ideas”  Oct 2nd – Nov 10th  objectives • generate buzz among general public • collect creative ideas • identify/attract innovators (=> phase 2) • assess consumer perceptions  prizes • 5 Le Bloc, 25 myPlug  results • 145 ideas (and counting !)
  • 28. Phase 2 : “concept maturation”  Nov 7th – Nov 19th  objectives • attract entrepreneurs/startups • collect creative/practical ideas • assess partner perceptions • produce material for OlF event  prizes • 6 prizes (40 k€ in total)  expected results • reckon Orange leadership on IoT/Big Data • recruit early adopters for phase 3 • foster DV ecosystem Nov 6th 2014 December 4th – 7th 2014 Paris Grand Palais Note : a “Phase 2bis” will provide a few participants with limited access to “Datavenue Beta” with some data
  • 29. Phase 3 : “prototyping”  Dec 2014 – Feb 2015  objectives • engage partners on real projects • collect inputs for DV evolutions • prepare for commercial launch  prizes • free support  expected results • 5 relevant PoCs • real-life requirements • engaged partners
  • 30. inscrivez-vous et envoyez votre concept avant le Vendredi 19 Novembre à 18H www.orange.com/challengedatavenue