6. hypothetical
• no product or service differentiation
• similar quality product and service quality
• immediate innovation program be rolled out across the board
• performance reviews to assess your day to day contribution to
innovation
8. hypothetical
do you.......
A. Freak out and start looking for a new job?
B. Start thinking of all the things you hate or dislike about your organisation?
C. Start mapping all the customer touch points that you touch in your daily work?
D. Start a project plan for developing an idea you’ve already got?
11. A. Freak out and start looking for a new job!
Chances are you’re too honest. Know that you’ll never
keep an office love affair secret.
12. A. Freak out and start looking for a new job!
Chances are you’re too honest. Know that you’ll never
keep an office love affair secret.
B. Start thinking of all the things you hate or dislike
about your organisation!
13. A. Freak out and start looking for a new job!
Chances are you’re too honest. Know that you’ll never
keep an office love affair secret.
abstract
B. Start thinking of all the things you hate or dislike
about your organisation!
You possess high level abstract creative intelligence.
14. A. Freak out and start looking for a new job!
Chances are you’re too honest. Know that you’ll never
keep an office love affair secret.
abstract
B. Start thinking of all the things you hate or dislike
about your organisation!
You possess high level abstract creative intelligence.
C. Start mapping all the customer touch points that
you touch in your daily work!
15. A. Freak out and start looking for a new job!
Chances are you’re too honest. Know that you’ll never
keep an office love affair secret.
abstract
B. Start thinking of all the things you hate or dislike
about your organisation!
You possess high level abstract creative intelligence.
C. Start mapping all the customer touch points that
you touch in your daily work!
You possess high level creative analysis. analytical
16. A. Freak out and start looking for a new job!
Chances are you’re too honest. Know that you’ll never
keep an office love affair secret.
abstract
B. Start thinking of all the things you hate or dislike
about your organisation!
You possess high level abstract creative intelligence.
C. Start mapping all the customer touch points that
you touch in your daily work!
You possess high level creative analysis. analytical
D. Start a project plan for developing an idea you’ve
already got!
17. A. Freak out and start looking for a new job!
Chances are you’re too honest. Know that you’ll never
keep an office love affair secret.
abstract
B. Start thinking of all the things you hate or dislike
about your organisation!
You possess high level abstract creative intelligence.
C. Start mapping all the customer touch points that
you touch in your daily work!
You possess high level creative analysis. analytical
D. Start a project plan for developing an idea you’ve
already got!
You possess high level creative practicality.
practical
45. judge prosecution
impartial, points out identify the faults, probs &
ramifications & allocates why nots
action
jury
group feeling
defense
what’s good,
possibilities &
applications
prototype
would a
prototype help? psychologist
what’s likely to happen in
lie detector the future
gut instinct
46. judge prosecution
impartial, points out identify the faults, probs &
ramifications & allocates why nots
action
jury
group feeling
defense
what’s good,
possibilities &
applications
prototype
would a
prototype help? psychologist
what’s likely to happen in
lie detector the future
gut instinct
47. judge prosecution
impartial, points out identify the faults, probs &
ramifications & allocates why nots
action
ready to
rock
jury trash needs
group feeling
it work defense
what’s good,
think possibilities &
applications
about it
prototype
would a
prototype help? psychologist
what’s likely to happen in
lie detector the future
gut instinct
48. judge prosecution
impartial, points out identify the faults, probs &
ramifications & allocates why nots
action
what can we do
right here right now?
ready to
rock
in it
anyt t see
hing
can’
needs
d t ta we
jury trash
?
ke it
it work defense
nee re do
group feeling
what’s good,
think possibilities &
whe
applications
about it
prototype what’s behind
this idea?
would a
prototype help? psychologist
what’s likely to happen in
lie detector the future
gut instinct
58. context
what’s it like?
pitch it
concept
me
tric ge
sa
s
mes
content
method
59. context
what’s it like?
pitch it
concept
me
ge
what’s the point?
tric sa
what’s it for?
s
mes
content
method
what are the steps?
how’s it work?
give me an example
60. ROI scale (Vf - Vi)
Vi
context
what’s it like?
pitch it
probability of success
concept
me
ge
what’s the point?
time scale
tric sa
what’s it for?
s
mes
scale of difficulty content
method
what are the steps?
how’s it work?
give me an example
61. ROI scale (Vf - Vi)
Vi
context
what’s it like?
pitch it
probability of success
concept
me
ge
what’s the point?
time scale
tric sa
what’s it for?
s
mes
scale of difficulty content
method
what are the steps?
how’s it work?
give me an example
logistics - who, what, knowledge required
when, where, how
risk minimisation
prototyping
62. do it
l
ura
vio
ha
be
l
ica
ist
log
production
63. production do it
be smart
specific measurable
outcomes
:/be
ha
vio
log
ura
ist
l
ica
l
64. production do it
be smart
specific measurable
outcomes
:/
get
organised
do this
now do the most important
be
things first
ha
vio
log
ura
ist
l
ica
l
65. production do it
be smart
specific measurable
outcomes
:/
get
organised
do this
now do the most important
be
things first
ha
vio
log
ura
ist
l
ica
4 sale
l
$$$
sell yourself
make a pitch
66. production do it
be smart
specific measurable
outcomes
:/
get
organised
do this
now do the most important
be
things first
ha
vio
log
ura
ist
l
ica
4 sale
l
$$$
sell yourself
:0
make a pitch
outsource
67. production do it
be smart
specific measurable
outcomes
:/
get
organised
do this
now do the most important
be
things first
ha
vio
log
ura
ist
l
ica
systemize 4 sale
l
$$$
create a system for the
production of your idea sell yourself
:0
make a pitch
outsource
have the right people do the
right thing
68. production do it
be smart
specific measurable
outcomes
:/
schedule get
create a task/ cost organised
schedule & a visual do this
now do the most important
be
deliverables list
things first
ha
vio
log
ura
ist
l
ica
systemize 4 sale
l
$$$
create a system for the
production of your idea sell yourself
:0
make a pitch
outsource
have the right people do the
right thing
74. creative intelligence quotient
t t t
trac trac trac
abs abs abs
challenge fight it clear it
it
l
tica
aly
an
map it
l
tica
prac
fix it
75. creative intelligence quotient
t t t
trac trac trac
abs abs abs
challenge fight it clear it
it
l l
tica tica
aly aly
an an
map it sort it
l
tica
prac
fix it
76. creative intelligence quotient
t t t
trac trac trac
abs abs abs
challenge fight it clear it
it
l l l
tica tica tica
aly aly aly
an an an
map it sort it crash it
l
tica
prac
fix it
77. creative intelligence quotient
t t t
trac trac trac
abs abs abs
challenge fight it clear it
it
l l l
tica tica tica
aly aly aly
an an an
map it sort it crash it
l l
tica tica
prac prac
fix it pitch it
78. creative intelligence quotient
t t t
trac trac trac
abs abs abs
challenge fight it clear it
it
l l l
tica tica tica
aly aly aly
an an an
map it sort it crash it
l l l
tica tica tica
prac prac prac
fix it pitch it do it