Keyphrase research and usage: how to select keyphrases based on three criteria: search volume, competition and relevance. Other research ideas are included and tips on how best to use keyphrases on search optimized pages.
11. Competition
The phrase is highly competitive if all the
sites on the first page of Google…
• Are famous (wikipedia, etc.)
• Have a higher domain authority than you
• Have title tags that begin with the keyphrase
• Lots of AdWords ads
Resource: Open Site Explorer
12. Competition
Look out for universal search results
• Local (change tactics/choose another phrase)
• Videos (opportunity?)
• Images
• Products
• News
15. Secondary Keyphrases
• Shares words with the first phrase
“google authorship” and “google authorship markup”
• Includes words that share semantic meaning
17. On-Page SEO
• Once at the beginning of the title <title>
• Once in the first header <h1>
• Four to six times in the body of the page
• In links on other pages that link to the page.