2. “If you have more MONEY than
brains, you should focus on outbound
marketing.
If you have more BRAINS than money,
you should focus on inbound marketing.”
- Guy Kawasaki
51. Shortcut!
If your
Domain Authority is…
Target keyphrases
with monthly searches of…
less than 30 fewer than 100
less than 50 fewer than 1000
less than 70 fewer than 3000
52. • Local (change tactics/choose another phrase)
• Videos (opportunity?)
• Images
• Products
• News
Check for Universal Search Results
55. On-Page SEO: 4 Parts
1. <title> Once at the beginning of the title
2. <h1> Once in the first header
3. Four to six times in the body of the page
4. In links to the page from other pages
59. Inbound Links, Backlinks
A link from a website to your site.
Definitions
Link Popularity, Domain
Authority, PageRank
A measurement of credibility of a website, based on
the number and credibility of sites that link to it.
Link Building
The act of improving the link popularity of a website
to improve search engine rankings.
67. Domain Authority over time…
“Predicts a domain's ranking potential in search engines
based on an algorithmic combination of all link metrics.”
Source: SEOmoz
77. Blogging vs. Guest Blogging
Round Two…
content better links + real connections
Blogging Guest Blogging Strategy
78. Blogging vs. Guest Blogging
Round Four…
Nice blog, but… This is what great web marketing looks like.
Blogging Guest Blogging Strategy
79. Guest Blogging Tips: Research
Search for: [topic/industry] “write for us”
…just look at all those blogs!
Is the domain authority higher than yours?
Is there good social activity? Shares? Comments?
Is you audience likely to read this blog?
Know the blog:
• Read the guidelines
• Recent posts
• Focus on the audience
80. Guest Blogging Tips: The Pitch
1. Connect with the editor.
Build a relationship. Use social media.
2. Keep it short and personalized
“I read the article ‘XYZ Title’ and really enjoyed it. I think I
have an idea for an article that your readers will really
love. Would you be interested in that?”
3. Offer to edit “happy to make any changes.”
4. Offer to promote …and respond to comments
5. Follow up, but don‟t be pushy
81. Guest Blogging Tips: The Post
1. Make. It. Good.
2. Make it fit. Length, formatting and images
3. Optimize it! Keyword Research + On Page SEO
4. Author bio: Short, sweet and HTML (rel=author)
5. Link to your other content …if it makes sense
6. Make it easy for them. A „no-work‟ proposition
82. Diminishing Returns…
• 20 links on 20 domains > 20 links on 2 domains
• Vary your anchor text often. Don’t over-optimize!
Source: SEOmoz, What are you best tips for link builders?
85. Step 1: Write 2000+ words
A. Teaches something useful
B. It‟s on a topic that you love
GOAL: Write the best page
on the internet for the topic
86. Step 2: Pick a phrase
A. Yes, people are searching for it.
B. No, it‟s not too competitive.
GOAL: a realistic chance of ranking
87. Shortcut!
If your
Domain Authority is…
Target keyphrases
with monthly searches of…
less than 30 fewer than 100
less than 50 fewer than 1000
less than 70 fewer than 3000
Source: Orbit Media: How to Research Keywords
88. Step 3: Use the phrase
A. Once at the beginning of the title <title>
B. Once in the first header <h1>
C. Four to six times in the body of the page
D. Build links to the page from other pages on
your site. Use the keyphrase in the links.
GOAL: indicate the relevance
89. Step 4: Not ranking on Page One?
A. Write a guest post on a similar topic
B. Link to the page from the guest post
C. Get it posted on a site with high authority
D. Improve the page however possible!
GOAL: Link, Link, Nudge, Nudge.
93. 10 More Ways to play…
1. SEO-savvy PR
2. Check competitors Links (OpenSiteExplorer.org)
3. Use the phone
4. Sponsor Something
5. Interview Someone
6. Ask plagiarists to link to you (CopyScape.com)
7. Ask partners, suppliers, vendors, etc.
8. Run a contest
9. Submit to IYPs (Internet Yellow Pages)
10. Be a Member: Associations, Chambers, Directories
Source: SEW: 131 (Legitimate) Link Building Strategies
96. “Within search results, information tied to
verified online profiles will be ranked higher than
content without such verification, which will
result in most users naturally clicking on the top
(verified) results.
The true cost of remaining
anonymous, then, might be irrelevance.”
Eric Schmidt, Executive Chairman of Google
Eric Schmidt
The New Digital Age
97. “By seeing the person associated with the
content instead of just a link, users can have an
easier time engaging with the person behind
the content,
while at the same time more easily identifying
high-quality content of interest to them.”
Sagar Kamdar
Google Product Manager
104. Wait a week …didn’t work?
1. Link directly to the blog post
2. Verify your email address in G+
3. Rich snippets testing tool
Change the “Contributor to” link so it links directly to
the actual post, rather than the general blog address
Enter the URL or HTML here:
http://www.google.com/webmasters/tools/richsnippets
106. What’s the point? Higher CTR
Source: http://www.seomoz.org/blog/google-author-photos
“The final number settled down around a 35% increase
in click-through rate.”
121. Do this tomorrow…
1. Find a relevant topic
2. Research keyphrases, pick a phrase that
aligns with the topic
3. Write 500 words, use on-page SEO
4. Share it through social media
5. Send it as a newsletter
…then watch your Analytics jump!
People all over the world are creating great content on the web, and we work hard to make that content discoverable on Google. But for users to get the best answers to their questions, it’s also important to be able to connect them with the people who are behind the amazing content on the web. To light up the people behind the webpages, we wanted to start highlighting the people creating this content in Google.com search results. People discovering information on the web often want to learn more about who created it, see other content by them, and even interact with them.