When it comes to marketing using social media platforms, many businesses owners tend to have a strong grip on how to handle Facebook, Twitter and even LinkedIn, but at the same time they overlook the potential of the hottest and fastest growing social networking site “Instagram."

1. India's #1 Multi-channel Order & Inventory Management System

2. The Situation & Solution:
Situation:
When it comes to marketing using social media platforms,
many businesses owners tend to have a strong grip on how to handle
Facebook, Twitter and even LinkedIn,
Solution:
but at the same time they overlook the potential of the hottest and fastest
growing social networking site “Instagram."

3. According to Instagram official press page,
there are 100 million monthly active users,
40 million photos per day,
8500 likes per second, and
1000 comments per second.
Doesn't this sound an extensive marketing platform for your brand?
According to Instagram

4. The Solution : Instagram
Instagram, unlike any other social networking sites widely available
now, is primarily a mobile application that was acquired by Facebook in
2012.
This is an online photo-sharing, video-sharing and social networking
site that enables users to upload, edit and share photos on various
networking platform like Facebook, Twitter, Tumblr and Flickr.

5. How to use Instagram for marketing?
Let's get started with Instagram :
Create your business account on Instagram using your business name as
the username or a name that is instantly recognized with your brand.
Once you create your Instagram business account, complete your profile by
adding a decent photo, a short informative biography and link that directs the
user to your website.
Once you complete your profile, it is always recommended to connect your
account to your Facebook account which allows you to instantly share your
"Instagram photos" to your "Facebook Fans."

6. Effective ways to use Instagram for marketing

7. Use "Hashtags"
"Hashtags" are the major part of Instagram through which users can
easily find your brand through their mobile Instagram search
engines. Unlike other social networking sites, you are not limited by
character count, but that doesn't mean that you add too many tags in your
post to get connected. This will make you look too desperate.
Always recommended to include unique tags when you plan a marketing
campaign like “Instagram photo contest”. Also, ensure that you keep
exploring for new and valuable hashtags and utilize the most
popular hashtag if you spot any that fits your brand. This way your post
could be seen by thousands of users in minutes.
Your customers will always use your tags to connect with you, hence
ensure to frequently check your Instagram hashtags and respond to
comments and concerns quickly. This way you build a strong relationship
with your customers.

8. Target your "existing customers"
Appreciate your customers by sharing their cool photos with you
“Facebook Fans”, or “Twitter Followers,” especially if they include your
product, or follow your brand.
Increase engagement targeting your "existing customers" by
commenting on product related photos they post or even if they speak
something negative about you brand.
Post images with your customers in mind, in turn they may just share it
with their “Followers.”
This way you can spread you brand visibility quickly.

9. Show off products with "quality content" and "personable
videos"
Be creative with your photos, posting them along with short videos(not
more than 15 seconds) to show your company’s core values and brand.
Also, post fun photos and "personable videos" of your
employees(behind the scene look of you company o making of a product)
that will make you company look cool.
One of the most effective and easiest way for marketing is to partner with
brands, and get them post your product photos and videos on their
Instagram feed.

10. "Enhance" your marketing strategy
If you want to boost you brands visibility in the online world, then you
need to increase customer engagement, let me tell how:
Ask your followers what they think of a new post you made, and more.
Use questions in you post to get your people talking about your business.
Post updates with a sentence followers can complete.
Perform "Photo Caption Contest," asking your followers to caption it, in
turn entice them with a cool prize. This was you keep you followers
engaged and share your post in their Instagram feed.

11. Perform "Instagram photo contest"
When you perform “Instagram Photo Contest” ensure you make contest
themes that have photos and videos focused to your business objectives.
Also, ensure to focus on the prize of the contest, so as to get your
customers entering, and sharing with their friends, too.
Allow a voting panel in your Instagram contest for contestants, which in
turn will infect the word about your contest across the networking platform
that they use.

12. Improve your ROI "posting at the right time"
Every brand and products may not have the same best time to post
updates on Instagram.
Therefore, with the help of analytics tools you can easily monitor when
your updates are getting more “likes” and "comments" on, when your
"hashtags" are being used and even tack your “followers.”
This way you can post your fresh updates at the most active times, in turn
improves the bottom line of your business.

13. Useful Tip
For growing a successful business and in turn improves the bottom
line of your business, use the above effective ways to
use Instagram for marketing.

14. By
Orderhive
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