This document discusses the need for new metrics to measure the value of Twitter engagement as traditional web analytics tools do not apply to the Twitter platform. It argues that new measures are required to analyze influence, audiences and returns on investment for products, companies and brands on Twitter. The author promotes their Twitalyzer tool which can provide analytics on Twitter engagement.

2. @eric T peterson

3. @ericpeterson

4. We’re Increasingly Seeing the Value in Twitter

6. Measuring “Value” from Twitter is Hard

7. Traditional Tools Fall Short

8. Tweets ≠ Page Views

9. So What Can We Do?

10. THINK DIFFERENT

11. We Need New Measures of Influence …

12. We Need New Measures of Influence …

13. We Need New Measures of Influence …

14. … and New Measures for Products, Companies, and Brands!

15. New Ways to Explore Audiences …

16. … and Metrics Relevant to the Medium!

17. We May Even Need to Redefine “ROI”

19. The Audience (and Opportunity) is Huge

20. … and is Going to Keep Growing

21. But at the End of the Day Twitter is People

22. People You Can Reach Out To …

23. (Or Not)

24. Special Offer for O’Reilly Attendees! TWITALYZER.COM/OREILLY