What is New Media vs. Old Media? This presentation gives you the basic understanding of why and how brands are using new media to reach the influencers in their segment.

1. Oren Todoros New Media Marketing - Overview July 2008 YOU ARE THE EXPERT

4. Old Media vs. New Media Time magazine 2006 person of the year

7. The social technographic profiles Attention needs to given to all these types of customers, not just of the Eric Kingsleys, who will take the messages and spread them far and wide, but to the Joe Comeaus who will react to those messages, and the Lindas, who will read and influence others. In the social world, not everyone needs to be a creator. Critics are reacting by commenting on blogs or forums, posting ratings or reviews while readers, potential customers are using this information to make an informed decision. Data comes from the following surveys: US: Forrester's North American Social Technographics Online Survey, Q2 2007, 10,010 respondents.

8. What are your customers doing online? Figuring out where your customers are spending their time and what they are doing online requires active participation.

9. Top Social Destinations Top 10 US Social Networks Top 5 Micro Blogs Twitter – What are you doing ? Jaiku Tumbler Pownce Plurk “ Micro-blogging is a form of blogging that allows users to write brief text updates (usually less than 200 characters ) and publish them, either to be viewed by anyone or by a restricted group which can be chosen by the user. Top Social Bookmark Sites These are sites that allow users to post their favorite sites , using tags (or keywords) to categorize and organize them; then other users can take these bookmarks and add them to their own collection or share them with even more users. Digg.com Delicious Slashdot Listable Furl Fark New player – Yahoo Buzz Top Video Sharing Sites These are sites that allow users to post their favorite sites , using tags (or keywords) to categorize and organize them; then other users can take these bookmarks and add them to their own collection or share them with even more users. YouTube – 3 rd largest online destination MySpace TV Google Video Yahoo Video Revver Vimeo

10. Top Social Destinations Online users are also posting images on sites such as Flickr and Photobucket and creating their own blogs with platforms such as Blogger , Wordpress & Squidoo . In other words, a LOT of content is being generated and distributed. Basic rules of online marketing: 1. Join in & Get to know the community. 2. Contribute, Comment and Participate. 3. Be Creative and Express your Personality. Dive in, even if you can’t swim yet!

11. Filtering out the noise Now that you have an account on many social networks and Your following and contributing stories to several bookmark sites, how do you filter all the noise? RSS Feeds Social Aggregators Mass Messaging Just About Every Website. No need to visit the actual site. Bring them to you.

12. Filtering out the noise – RSS Feeds RSS Feed: http://feeds.engadget.com/weblogsinc/engadget

13. Filtering out the noise – RSS Feeds RSS Feeds on iGoogle: http://www.google.com/ig

14. Filtering out the noise – RSS Feeds Opera Mini Yahoo Go Bloglines Mobile iPhone SmartRSS Take your Feeds with you

15. What’s everyone talking about? Other ways to read this feed: FriendFeed 8Hands 8Hands Mobile

16. Working With Micro Blogs Hitwise says web visits to twitter have increased 8x in the last year. Compete shows about 900,000 U.S. monthly website visitors. Comscore puts the worldwide number at 1.3 million unique monthly visitors in March. TechCrunch – April 29, 2008

17. You’ve got something important to say too! Blogs and Micro Blogs Update From Anywhere! Also available on mobile via m.ping.fm

18. The people that Get It. An American blogger , technical evangelist , and author. Scoble is best known for his popular blog , Scobleizer Twitter Stats Following 21,043 Followers 30,024 Updates 13,020 Scobleizer Out of the past 7.5 hours of driving we have had 3G for less than an hour. AT&T needs to do a much better job at coverage. about 6 hours ago from twitterrific

19. The people that Get It. Install FireFox 3 as the default browser It's your second chance. Firefox has come out with a gleaming new version of their internet browser. So install it as the default browser before it's too late. In a nutshell, Dell have turned user feedback into an entire social network site, complete with Digg -style voting, memberships, commenting and all that jazz. It’s a master stroke

20. The people that Get It. The website includes widgets for you social network profiles, ringtones, ring back tones and of course, a Buy now button for the Nokia 6205. This puts the branding within the context of the movie. Verizon and Nokia have Co-Branded with the Batman franchise and taken the visitor into Gotham city.

21. Thank you! Keep on modu- ing it!