3. What we do
Neo@Ogilvy
Analytics and
Search Social Display Affiliates
Performance
Affiliate strategy
Attribution
Paid search Display team Partner negotiation
Facebook bidding Tagging strategies
SEO Analytics team Partner relations
Partnerships Adserve tech
Social search Attribution team Tracking and fraud
Campaign trafficking
management
6. “Between the birth of the world and 2003,
there were five exabytes of information
created. We [now] create five exabytes every
two days“
Eric Schmidt
10. Timestamp+behaviour based rtb bidding
Keyword “Inkjet Cartridges”
search
Keyword
category In market:
Office Supplies
User searched User searched User searched
Sales cycle 1 hour ago and also 6 hours ago 24 days ago
analysis searched for “Inkjet
Cartridges”
Sales cycle data filters
out less valuable
High value intender, Likely out
Likely to purchase prospects
multiple products of market
CPM paid €10 CPM €1 CPM €0.10 CPM
for display
Personalized advertising using a combination of the CRM system, revenue management KPI’s and personalized RTB advertisements3rd party data: 3rd party audience targeting, rich media, mobile, social and 1st party targetingRevenue mgm: segmentation: price sensitivity, forecasting: no shows, demand, optimization: selling price, inventory,
(re)targetting extended
Cases: Leveraging Placed Panels, the retailer invites existing customers to join its location panel. The Internet retailer can now gain insight into the businesses its customers visit in the physical world and discover unexpected competitors, as well as business development opportunities.Cases: Company recruits two location panels, one based on its most loyal customers, and another based on its competitor's most loyal customers. The Company is now able to see the places in the real world each segment visits.Cases: Company works with event planners to recruit panelists at the largest events that it sponsors. It discovers attendees at certain events have a higher propensity to visit their branches. Cases:Using Placed Analytics, the app sales team is able to highlight that 55% of its users are nearby a restaurant or bar when they are interacting with the appCases:company discovers a significant uptick in activity nearby Grocery Stores in the past 30 days. The company quickly realizes that they aren’t setup to support grocery items, and quickly moves to support that type of good, leading to a higher retention rate of new users.Transit: 5+ Meters Per SecondActive: 0.2 to 5 Meters Per SecondStationary: 0 to 0.2 Meters Per Second
http://nexidia.com/interaction_analytics/what_we_do/interaction_analyticsSpeech Analytics gives call centers the tools needed to mine their recordings for key business intelligence. With Nexidia Speech Analytics you’ll be able to tackle the contact center objectives that most affect customers and the corporate bottom line.
LivepersonSource: location, history, source (campaign), content, keywords, value of shopping cartPossibilities: targeted messages, visitor resuce, geotargeting, upsell, highlight features of site realtime, personalized tips, highlight brand atributes
