Spotify is a European streaming music service founded in 2006 that is known for its speed and ease of use across desktop, mobile, and home platforms. While it faces competition and had issues with piracy and partnerships early on, Spotify has addressed these issues through global expansion efforts and plans to tighten its business model by further monetizing free accounts and exploring other revenue sources.

1. Spotify Limited Orion Burt Joanna Cohen Zach Feldman

2. Backstory

4. European streaming music service

5. Known for speed and ease of use

6. Accessible on desktop, mobile, and home platformsBackstory Issues Solutions

7. Business content from right holders and personal libraries to consumers through desktop and mobile software platform with free ad-based and premium subscription services Aggregate Distribute Monetize Backstory Issues Solutions

8. Tech Demonstration Backstory Issues Solutions

9. Organizational Structure Based on aggregated LinkedIn data Backstory Issues Solutions

10. Organizational Structure Based on aggregated LinkedIn data Backstory Issues Solutions

11. Key Numbers Backstory Issues Solutions

12. ISSUES

13. Competition Backstory Issues Solutions

14. Piracy Encourage piracy? Library concerns Discourage piracy? Cheap, legal alternative Better than piracy? Something is better than nothing Backstory Issues Solutions

15. Partnerships Hardware Mobile image via spotify.com image via pocketlint.com Record Labels Prospective Buyers Sony EMI Warner Universal Apple Google Backstory Issues Solutions

16. Arrogance Backstory Issues Solutions

17. Solutions

18. Expansion Backstory Issues Solutions

19. Expansion Where? Europe Asia South America How? Continue expansion efforts in USA Utilize strong legal & account teams Why? Take advantage of alternative, attractive markets Become a global player in the industry Backstory Issues Solutions

20. Estimated Income Backstory Issues Solutions

21. Monetization Changes to the free accounts Further restrict monthly playtime Increase ad coverage to more per hour Try other sources of revenue Concert tickets Band promotion Special events A tight business model will lead to long-term success Backstory Issues Solutions

22. Conclusion

23. In Summary Spotify is still hot. Spotify needs to go global. Spotify must tighten its business model. Backstory Issues Solutions