8. Key Partnership
Retirement homes, doctor offices, sport retailers est..
We crate designs which can be licensed by manufacturers like Adidas, Puma,Nike ets
Institutions like Ministry of Health
Top TV-shows (f.e. Oprah..)
Cost Structure
Demo Kits to be distributed at key locations (Gyms, hospitals and senior universities)
Apparel and equipment specification designed in-house.
Outsourced production to third parties to reduce fixed overhead.
Marketing and branding in-house
Overhead to run websites and mail order business
Key Resources
Design team
Quality control team
Marketing & branding team
Business Dev and Sales
Manufacturer with low cost, high quality
Sourcing and Distribution Mgr
9. Value proposition
A range of sports apparel and equipment designed specifically for the elderly.
Our gear has padding built into clothing to protect against falls and brittle bones and sports equipment
We also include sensors and corresponding Apps to monitor activity and health status e.g. Heart-Beat and emergency
button to call ambulance
Feature own Gyms.
Customer Relationship
Aim to provide the full "bundle" of equipment for people to enjoy any sports activity
CRM through member get member campaigns, member magazine, events
Channels
Mail order pamphlets to old folks homes
Doctors offices
Online store (targeted at the children of seniors)
Through other sports merchandise retail stores
Flagship stores and smaller Geri-Actives pro-shops .
Gyms
TV Show
10. Key Activities
Designing equipment
Managing and quality testing production process
Marketing and branding
Distribution of products
Managing of own Gyms
Cost Structure
Demo Kits to be distributed at key locations (Gyms, hospitals and senior universities)
Apparel and equipment specification designed in-house.
Outsourced production to third parties to reduce fixed overhead.
Marketing and branding in-house.
Overhead to run websites and mail order business
Revenue Streams
Revenue driven by direct and indirect sales of merchandise.
Priced at a premium to other athletic equipment given "safe" image.
Royalties from licenses sold to Equipment Manufacturers
