17. MOTIVATIONS
· CASUAL & URBAN FASHION·
· FAITHFUL TO THEIR BRANDS·
· INCREASE SEX APPEAL ·
COMMUNITY
· ACTIVE SOCIAL LIFE ·
· CULTURE & MUSIC ·
· HYPERCONNECTED ·
BELIEFS
· ENVIROMENT CONCERNED
RECYCLES·
· APPEARANCE MATTERS ·
28. “THE MAIN PURPOSE OF MARKETING IS TO GET
A LASTING LOVE RELATIONSHIP WITH OUR
CLIENTS, TO EXCEED THEIR EXPECTATIONS
AND MAKE THEM FEEL UNIQUE”.
, Kevin Roberts.
29. · JAMES FRANCO’S DIARY ·
· SOCIAL NETWORK PROMOTION ·
· BLOGS COLLABORATION ·
· GOOGLE BUSINESS VIEW ·
· WEB ·
· PRODUCTION OF A GRAPHIC
NOVEL ·
· CO-BRANDING ACTION ·
· MERCHANDISING ·
· RETAIL EXECELLENCE ·
· GENEROSITY IS THE KEY ·
· LITERACY SOCIAL PROGRAM ·
COMMUNICATION STRATEGY
35. · HE CAN PROVE THE PRODUCT’S EFFECTIVENESS ·
· HE HAS A LOT OF FOLLOWERS ON SOCIAL NETWORKS ·
· HE CONNECTS WITH OUR TARGET ·
HE IS PERFECT BECAUSE
DIGITAL
36. COMMUNICATION
OBJECTIVES
· GENERATE CONVERSATION
ABOUT FACIAL HAIR ·
· EXPAND KIEHL’S BRAND
UNIVERSE ·
· BUILD PUBLICITY·
PRODUCTION OF A
GRAPHIC NOVEL
DISTRIBUITION
· BOOKSTORES · · DIGITAL·
LIMITED EDITION
ONLY 2.000 UNITS
BRANDED
CONTENT