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Mobile Ticketing
Mobile Ticketing
Mobile Ticketing
Mobile




                                                                                    Credit
   Tv

                                                            Phone
                   card

                                     Pc

         Car

Source: http://communities-dominate.blogs.com/brands/2007/01/putting_27_bill.html
Overview



•  Mobile
has
become
the
major
payment
and
ID

   interface
worldwide.

•  Major
payment
ac=vi=es
have
been
around

   mobile
content
(Ringtones,
Mp3,
Wallpapers,

   Videos).

•  Mobile
phones
con=nued
evolu=on
is
bringing

   increased
processing
capabili=es
making

   possible
to
run
applica=ons
with
encryp=on

   levels
even
higher
than
required
by
credit
card

   regula=ons.

Goals

•  Generate
a
differen=ator
through
an
innova=ve
product.

•  To
implement
the
first
real
mobile
commerce
applica=on.


•  In
order
to
achieve
these
goals:

    –  To
develop
an
“aspira=onal”
product,
accessible
to
those
who
own
mid
and
high
end

       phones

    –  Aspira=onal
product:


    –  A
mobile
=cket
sale
and
delivery

solu=on
has
been
developed,
allowing
real
=me
online

       credit
card
payments
thorugh
mobile


    –  The
customer
has
an
experience
similar
to
the
web’s
but
adapted
to
mobile:
he/she

       selectes
the
event,
date
and
posi=ons
and
=cket
delivery
method.

    –  Once
the
=cket
has
been
purchased,
it
can
be
received
directly
on
the
mobile
phone
in

       the
representa=on
of
a
barcode
image.


    –  Then
only
the
user
has
to
show
his/her
phone
screen
to
a
barcode
reader
in
order
to

       access
the
venue.

    –  Addi=onally,
to
generate
alterna=ves
to
tradi=onal
=cke=ng
systems,providing
accessible

       to
the
rest
of
the
users,
broadening
the
solu=on
poten=al
target
base

    –  “Mass
market”
product

    –  The
customer
can
s=ll
make
the
purchase
through
the
tradi=onal
sales
channels
(web/
       phone)
and
receive
the
=cket
on
his/her
cell
phone.

The
applica1on

Architecture

Func1onality
I





Navigate
through
the
   check
detailed

                                          pick
the
date

 complete
offer
of
      info
on
any
of

                                            you
like…

 shows
available…
           them

Func1onality
II





                       Loca=on

                                     Pick
the
    log
in
using

 Pick
number
of
      (op=ons
&

                                     delivery
     Ticketek's

                       prices
are

=ckets
you
want…
                    op=on.
     user
and
pass.

                     presented)…

Func1onality
III





                                                   Confirm

Then
you
choose
                     Input
card

                      Number
of

                                                     your

your
credit
card
                       info

                     installments

                                                   purchase

Func1onality
on
the
web

                    •  Upon
selec=ng
the

                       delivery
method,
user

                       selects

                       “Personal
Ticket”.

                    •  Once
the
transac=on

                       is
validated,
the
user

                       receives
a
wap
push

                       SMS
with
a
link

                       poin=ng
to
a

                       download
site

                    •  Click
here
to

                       download
your
=cket

                       www.=cketek.com.ar

                       /usuario/
                       espectaculo
/pin


Access
valida1on

Mobile Ticketing

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Mobile Ticketing

  • 4. Mobile
 Credit
 Tv
 Phone
 card
 Pc
 Car
 Source: http://communities-dominate.blogs.com/brands/2007/01/putting_27_bill.html
  • 5. Overview

 •  Mobile
has
become
the
major
payment
and
ID
 interface
worldwide.
 •  Major
payment
ac=vi=es
have
been
around
 mobile
content
(Ringtones,
Mp3,
Wallpapers,
 Videos).
 •  Mobile
phones
con=nued
evolu=on
is
bringing
 increased
processing
capabili=es
making
 possible
to
run
applica=ons
with
encryp=on
 levels
even
higher
than
required
by
credit
card
 regula=ons.

  • 6. Goals
 •  Generate
a
differen=ator
through
an
innova=ve
product.
 •  To
implement
the
first
real
mobile
commerce
applica=on.

 •  In
order
to
achieve
these
goals:
 –  To
develop
an
“aspira=onal”
product,
accessible
to
those
who
own
mid
and
high
end
 phones
 –  Aspira=onal
product:

 –  A
mobile
=cket
sale
and
delivery

solu=on
has
been
developed,
allowing
real
=me
online
 credit
card
payments
thorugh
mobile

 –  The
customer
has
an
experience
similar
to
the
web’s
but
adapted
to
mobile:
he/she
 selectes
the
event,
date
and
posi=ons
and
=cket
delivery
method.
 –  Once
the
=cket
has
been
purchased,
it
can
be
received
directly
on
the
mobile
phone
in
 the
representa=on
of
a
barcode
image.

 –  Then
only
the
user
has
to
show
his/her
phone
screen
to
a
barcode
reader
in
order
to
 access
the
venue.
 –  Addi=onally,
to
generate
alterna=ves
to
tradi=onal
=cke=ng
systems,providing
accessible
 to
the
rest
of
the
users,
broadening
the
solu=on
poten=al
target
base
 –  “Mass
market”
product
 –  The
customer
can
s=ll
make
the
purchase
through
the
tradi=onal
sales
channels
(web/ phone)
and
receive
the
=cket
on
his/her
cell
phone.

  • 9. Func1onality
I
 Navigate
through
the
 check
detailed
 pick
the
date
 complete
offer
of
 info
on
any
of
 you
like…
 shows
available…
 them

  • 10. Func1onality
II
 Loca=on
 Pick
the
 log
in
using
 Pick
number
of
 (op=ons
&
 delivery
 Ticketek's
 prices
are
 =ckets
you
want…
 op=on.
 user
and
pass.
 presented)…

  • 11. Func1onality
III
 Confirm
 Then
you
choose
 Input
card
 Number
of
 your
 your
credit
card
 info
 installments
 purchase

  • 12. Func1onality
on
the
web
 •  Upon
selec=ng
the
 delivery
method,
user
 selects
 “Personal
Ticket”.
 •  Once
the
transac=on
 is
validated,
the
user
 receives
a
wap
push
 SMS
with
a
link
 poin=ng
to
a
 download
site
 •  Click
here
to
 download
your
=cket
 www.=cketek.com.ar
 /usuario/ espectaculo
/pin