Enterprise mobility market researched in Korea, based on MDM product.

1. Enterprise Mobility
Korea Market Research
Jump on the Wagon!
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outside Altibase without prior written approval from Altibase
Paul Oh- March 2013

2. Mobilized Business Applications
Source: insiderRESEARCH, February 2012 (global study)
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3. SAP Mobility Solutions Bring Your Own Device
￭ Global MEAP Solutions ￭ Domestic MEAP Solutions
Revenue
Company 2011
(USD Million)
1,619
MEAP 3,900
(App development) LG CNS 2,300
320
URACLE 20
6.5
Blue Digm 21
MDM 5
(Operation/Management) Source: Gartner, 2011
Domestic Solutions Global solutions reseller
Collaboration
Source: Gartner, 2011
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4. Market Definition
Source: SAP and Sybase Mobility - Overview - SDN
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5. Comparison table
Company Profile Strengths Cautions
•Being a small startup company, MobileIron could struggle
•MobileIron has rapidly earned high levels of mind share in the MDM market, and
with scaling, especially globally, as a result of early successful
• MobileIron, based in USA appears frequently on shortlists. With strong marketing capabilities, the company has the
growth. It is a good potential acquisition target for a larger
• Launched its product in September of ability to convey the business value of MDM.
vendor that wants to acquire a superior management interface.
2009 and has seen rapid growth in sales •Strong presales and postsales support and programs are particularly effective at
•It does not have its own encryption capabilities, must
MobileIron • Focused on mobility management. building client relationships and reinforcing credibility.
work with what's on-device or through partners, which
• Primarily focused on North America, we •The company emphasizes comprehensive life cycle management, including usage
could cause higher costs. Buyers need to understand the
are seeing expansion into a significant monitoring, cost control, and application deployment and version control. It offers strong
limits of embedded protections on each platform, because
presence in Western Europe as well. support for corporate and personal devices.
these will be the limits to what MobileIron can manage.
•MobileIron has a sleek UI and a full-featured tool.
•MobileIron offers a physical or virtual appliance, but is not
•The product has great reporting and dashboard capabilities.
releasing a SaaS offering until 2Q11.
• Founded in 2003 USA •Options for insourcing and outsourcing of products and services accommodate a wide •Gartner has received feedback from user references
• Georgia, AirWatch emerged from the range of needs, including purchased/insourced systems, SaaS hosted on the user site and regarding poor postsales support.
wireless network management services SaaS hosted as a cloud service. •The company needs to increase management experience, and
and ruggedized device market, where •The management console features a strong dashboard and detailed reporting capabilities. is pursuing a plan to hire high-profile managers.
management SLAs are critical. •Multitenant support is designed in for improved scaling, with selective isolation for •AirWatch has an international presence, but it still relies
large installations. on North America for more than 80% of its revenue.
•Symantec is a prominent global security
player, with strong positions in desktop
and laptop •Symantec SMM provides strong security capability with lightweight client options.
•antivirus, encryption and comprehensive Integration with other Symantec product frameworks is a strategic advantage for long-
endpoint management. Symantec has term Symantec customers. •The MDM console isn't as attractive or user-friendly as
offered MDM support in Altiris since •Symantec is emphasizing advanced iOS and Android features, such as elective e-mail competitors' and could use updating. Although it provides life
Symantec 2004. data wipes, full e-mail access control, selective wipe on application data, hardware cycle management, the console emphasizes a focus on
• Symantec has had MDM for years, asset tracking, selective whitelist/blacklist and application management, as well as security.
Gartner analysts have not seen data-roaming policies. •Buyers who want to build a complete MDM solution may
evidence of competitive public visibility •Symantec has an outstanding track record for overall viability and for competitive sales require additional Symantec product lines, especially to
until recently, and cannot verify a and support of a wide range of security services. Their global reseller network is strong complete the security functions.
significant presence through client and well-trained.
references.
•The company has had a long, but historically weak,
•Fiberlink has proven long-term viability and global presence, with most revenue
competitively recognized role in delivering SaaS and point
originating in North America and Europe.
• Founded in 1991, Fiberlink services for PCs starting in the early 1990s and for PDAs
•The Fiberlink management MaaS360 client agent and user self-service portal are already
Communications provides SaaS and starting in the late 1990s. The company has not generated
known and visible in the remote access and virtual private network (VPN) market frames
managed services for enterprise mobility broad competitive recognition of MDM capability, despite past
of reference.
management. Fiberlink started business attempts to break free of its historical network management
•The company is experienced in mobility and telecom services delivered through scalable
in remote access service management, service provider roots.
cloud-based network operations centers (NOCs). Fiberlink offers good mobile analytic
offering a connection agent to negotiate •Fiberlink has low visibility in MDM — it needs increased
tools and device status reporting.
worldwide Internet access for traveling investment in sales and marketing.
•The customer base is spread across industries that are growth targets for mobile access.
users. •MDM SaaS is not yet widely popular, although Gartner
•MaaS360 enables iPhone/iPad users to subscribe to enterprise document and database
anticipates rising interest as cloud service adoption
updates through the Apple enterprise application distribution function.
increases.
Source: Magic Quadrant for Mobile Device Management Software 2011
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6. Comparison table
Company Profile Strengths Cautions
•Users must deploy Good for Enterprise Server and transmit
end-to-end encrypted data through Good's NOC.
•Strongest security for messaging and Intranet access through
• Good Technology, based in Redwood
the Good client and its FIPS 140-2 certified encryption;
Shores, California, has a long history in •Has the best name recognition in MDM and appears frequently on shortlists, although
otherwise, it uses native encryption or must use third-party
the mobile applications space and the company's primary product is secure e-mail.
applications for non-Good applications.
thousands of clients globally through its •Good's mobile security features, particularly platform-independent FIPS 140-2
•Good provides its own UI for corporate e-mail and
e-mail system, which garnered strong encryption in the e-mail system, have helped to catalyze entry for Apple devices into
personal information manager access. In many cases, this
sales as a NOC-based architectural organizations bound to stringent data protection requirements.
causes complaints from users, who must be convinced of
alternative to BlackBerry Enterprise •Good can validate and authorize specific applications before allowing them to connect to
the benefits of the added security in exchange for the UI
Server for non- BlackBerry mobile shops. a corporate network. This feature is available even on platforms that do not support
replacement.
Focusing on security, it has seen success blacklisting and whitelisting, such as iPhone and iPad.
•The cost of the Good solution can be relatively high per user
with financial services, government, •Good has a track record for supporting and managing both corporate and personal data
seat, compared with other vendors. Furthermore, the
healthcare, legal, professional services and applications and is compatible with both Microsoft Exchange and Lotus Notes
installation and configuration of advanced security features are
and other security-conscious enterprises. •Extensive help desk features are included, as well as a user self-service portal.
complex and require a learning curve.
•Good does not offer management or integration for
BlackBerry.
•Zenprise has a strong tool UI and functionality.
•It provides end-to-end security via an embedded VPN and sandbox that can control and
• Zenprise was founded in 2003 and is encrypt application traffic.
based in Fremont, California. It is a small •It enables Web content filtering and URL filtering on mobile devices, which differentiates •Fair execution and postsales support were reported in our
company focused solely on MDM. It Zenprise from its competitors. survey; however, marketing is weak, and competitive
Zenprise
recently acquired a small French security •The product can quarantine noncompliant devices based on policies, devices, operating- visibility reported by Gartner clients is low.
and MDM company, Sparus, to better system versions, and compliance violations (e.g., user installed blacklisted applications, •The tool offers weak dashboard and reporting capabilities for
support mobile security and encryption. user "jail broke" the phone, user hasn't upgraded the operating system that addresses supported devices.
security vulnerability).
•Zenprise has a large, installed MDM customer base.
• Sybase, an SAP company, is based in
Dublin, California. It owns the longest- •Afaria offers broad life cycle management benefits and, when combined with Mobile
established MDM platforms, reaching Office, constitutes a comprehensive wireless e-mail and mobile application integration
•Afaria can be relatively expensive per user seat (twice that of
back to PCs in the late 1980s. Afaria framework. It constitutes the most mature platform among MDM vendors for managed
competitors); but this is also true of other vendors with broad
was created in 1997 for laptops and software distribution.
functional platforms. To use features such as e-mail
subsequently released in 2000 as the •Feature sets for help desk support, application and service management, including
encryption, buyers may need to invest in Mobile Office, in
first nonindustrial MDM platform for expense management, are well-represented across the most popular smartphone
addition to Afaria.
Sybase Palm and Windows devices. Afaria platforms. Noncompliant devices can be quarantined.
•Feedback to Gartner indicates that buyers find the installation
support is offered for Android, •Sybase is one of a few MDM vendors that offers an embedded VPN in its e-mail
of Afaria to be complex. Companies planning a new/first
BlackBerry, iPhone/iPad, Nokia S60, client, plus a sandbox facility to isolate and control application access to business
purchase must plan for a learning curve.
Windows Mobile 6.x and any phone data and VPN connections.
•The Afaria UI has been on the market for some time and
model that supports Open Mobile •Afaria offers support for an Android application portal for enterprise application
needs an update.
Alliance (OMA) Device Management management. Afaria Advanced Enterprise Security (AES) for Android, adds more than
(DM). Afaria also has value-added mobile 80 device management features on Samsung Android devices.
features for tablets running Windows 7.
Source: Magic Quadrant for Mobile Device Management Software 2011
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7. Market Forecast and Analysis
AS IS
2011 Revenue
To Be
￭ Global
20 16.4
(USD Million)
Go with Partners
15 Only MDM Revenue
• Mobile manufacturer
11
10 6.6 6.4
5.3 4.5
5 2011 Revenue
0
(USD Million)
• Domestic MEAP Vendors
Source: IDG Worldwide Mobile Enterprise Management Software
• Leading SI companies, Vertical solutions
2012–2016 Forecast and Analysis
2012 Revenue
(USD Million)
• Vertical solutions: CRM, Accounting, Groupware, Content Mgmt,
￭ Domestic
150 126 Payroll, ERP
105
100
50
0
34
14 20
2.5
2012 Revenue
(USD Million) USD 10 Million Korea Leading
SI Companies & Mobile CSP
Vertical Manufacture
Mobility solutions B2B
Source: www.naver.com solutions CUSTOMER
USD Million USD Million
404%↑ 167% ↑
Source: IDG Worldwide Mobile Enterprise Management Software
2012–2016 Forecast and Analysis
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8. Market Approach Afaria
Core Industries Growth Industries Emerging Industries
High Tech Finance/ Healthcare Automotive Logistics Oil/GAS & Consumer Retail Government Life Science Shipbuilding Media
Insurance Chemical
Where to sell
2013 2014 2015
 Target : Named User Account  Target  Target
 Mission Named User Account, Prospects Named User Account, Prospects &
Needs to know demands, needs  Mission Suspects
Tactics: Successful sales cloning  Mission
- Inside Sales(Monthly) Tactics: Market Expansion
- eDM(Introduction to MEAP) - Inside Sales(Monthly) Tactics:
- Seminar Based promotion(Quarterly) - eDM(Introduction to Case Studies) - Inside Sales(Monthly)
- Conference(Yearly) - Seminar Based promotion(Quarterly) - eDM(Introduction to Case Studies)
- Conference(Yearly) - Seminar Based promotion(Quarterly)
- Conference(Yearly)
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9. Market Strategy SI & Vertical solutions
Nexcore platform, Nexcore Mobile
SmartMobile
Ranking Company
Global Co-working Ranking Company Group
Group Main 2011 Revenue
with major players
http://www.mcnc.co.kr/
http://www.3hit.kr/index/bbs/board.php?bo_table=comm_01&wr_id=40
http://www.cjsystems.co.kr/business/smart/mobile.asp 2011 Revenue
Main
(Holdings) http://news.inews24.com/php/news_view.php?g_serial=686427&g_menu=020200&rrf=nv
Business (USD million) (Holdings) Business (USD million)
MobileDesk
http://www.mobiledesk.co.kr/mobiledesk/intro/induction.do
1 삼성 SDS SAMSUNG Electronics 3,900 15 - - 209
2 LG CNS LG Electronics 2,300 16 DOOSAN Consumer 206
http://www.finger-post.com/common/partner/partner01.asp
3 SK Telecom 1,619 17 DongKook Steel 200
4 POSCO Steel 983 18 대림 I&S Daelim Construction 196
HYUNDAI
5 Automotive 668 19 현대정보기술 Lotte Retail 186
Automotive
6 한화 S&C HANHWA Chemical 575 20 동양시스템즈 TongYang Finance 159
7 KT DS KT Telecom 498
http://www.inection.co.kr/
21 포스텍 STX Shipbuilding 146
8 롯데 정보통신 Lotte Retail 462 22 HYOSUNG Chemical 125
9 신세계 I&C SHINSEGAE Retail 337 23 현대유엔아이 HYUNDAI Logistics 120
KUMHO
10 Logistics 320 24 GS ITM GS Retail 120
ASIANA
11 동부 CNI DONGBU Finance 317 KB
25 KB 데이타시스템 Finance 117
Finance Group
Woori
12 Finance 284 26 코오롱베니트 KOLON Chemical 116
Finance Group
13 CJ Consumer 257 27 농협정보시스템 NONGHYUP Finance 113
SSANGYONG
14 쌍용정보통신 Chemical 222 28 한진정보통신 HANJIN Logistics 113
CEMENT
Source: The maps of business investment 2011
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10. Electronics: Smart TV/STB Application Management
1. Firmware Update
2. App Update
SD → HD
Analog → Digital(EU, India, South America Emerging market)
￭ STB Global Market ￭ STB Manufactor ￭ STB Middleware
Revenue 2011 Revenue 2011
Company Company
Index 2012 2013 2015 (USD million) (USD million)
1,700 62
Global Market
(억달러)
Korea Product
Become a Home Media Server!
27 28 30
193
35 티비스톰
인프라웨어
8
43
7% 9% 13%
market share 122 오비고 24
Source: National IT Industry Promotion Agency, STB Market Reseatch2011
48
Domestic Customers
96
 Satelite Brodcating- Skylife
49  Cable TV – CJ Hellovision, Tbroadband, CNM, HCN
 IPTV - KT, SKT, LGU+
290
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11. Finance Insurance – SFA Security Management
Mission possible!
Secure Customers’ Information
￭ Life Insurance ￭ Non-Life Insurance
2011 Revenue 2011 Revenue
Ranking Company Ranking Company
(USD Billion) (USD Billion)
1 SAMSUNG LIFE 9.9
1 SAMSUNG FIRE 6.2
Life Insurance → Bancassurance
2 KOREA LIFE 5.1
3 KYOBO LIFE 4.8 2 HYUNDAI FIRE 3.6
4 TONGYANG LIFE 1.2 3 DONGBU Insurance 3.3
5 SHINHAN LIFE 1.7 2013 Life Insurance Growth 3.1%, KIRI Research 2013
4 LIG INSURANCE 3.1
6 HUNGKUK LIFE 1.4
7 ING LIFE 2.1 5 MERITZ FIRE 1.8
8 MIRAEASSET LIFE 1.7 6 HANHWA INSURANCE 1.4
9 KDB LIFE 1.1
7 LOTTE INSURANCE 0.7
10 ALIANZ LIFE 1.4
11 AIA 1.3 8 HUNGUK INSURANCE 1.1
12 Metlife 1.2 9 GREEN INSURENCE 0.4
13 Prudential 0.7
14 DongBu Life 0.5 2013 Non Life Insurance Growth 46.5%, KIRI Research 2013 Source: The maps of business investment 2011
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12. Healthcare: HIS/EMR Security Management
Visible Market!
1. Protection
To catch 60 of HIS related Information
large hospitals
2. Protection of patients EMR
Dr. SMART Project 2012 By SAMSUNG SDS Smart Nurse, Smart Med sign project 2012 By SKT HER project 2012 By SKT
￭ EMR Global Market ￭ HealthCare Solution Vendors
U-HealthCare
Revenue 2011 Revenue 2011
Company Company
(USD million) (USD million)
삼성SDS 3,900 엔지테크 5
2012 USD 2B →2015 USD 5B
LG CNS 2,300 12.5
1,619 테크하임 7
186 60.6
인피니트 45.7 멘토소프트 0.6
30.6 동은정보기술 10
이지케어텍 31.5 56.8
4 34
Source: Accenture EMR Markets Whitepaper Reseatch2010
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13. Logistics – Application management/Monitoring
4 Hub Terminals
Processing 80 ~ 100 Boxes daily
80 Sub Terminals
Distribute City/District
800 Delivery Office
5,000 Delivery Car
Delivery for customers
￭ Land Logistics ￭ Merchant ship
Revenue 2012 Revenue 2012
Company Company
(USD Billion) (USD Billion)
Hub Terminal 2.7 한진해운 8.4
Sub Terminal
1.3 현대상선 6.1
1.6 STX팬오션 4.2
Source: CJ CLS Website
0.6 SK해운 1.8
0.4
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14. Enterprise – Solution App Application Management
Collaboration with Mobile manufacturer
• How to provisioning Enterprise App ?
• How to/When procedures to accommodate the BYOD initiative?
• Can manage to various OS?
• Is it possible perfect security, authentication management?
• How about firmware update, fixes, revision?
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15. Wrap Up
 Korea mobile market matured by Leading Enterprise SI companies
 2013 Expected market size USD 10M.
 Collaboration with need partners(Korean MEAP solutions, Mobile
manufacturer, Vertical solutions) needed
 First target industries are High Tech, Finance Insurance, Health care and
Automotive.
 In Korea case, security issues will organize association, community and
then enact roles by establishment
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16. Appendix – references
▪Website
- www.sap.com/korea/solutions/technology/mobility-platform.epx [SAP AG]
- logica.com [SAP Afaria partner]
- akili.com [Antena partner]
- http://www.insideview.com/
- http://www.uracle.co.kr/ [Uracle]
- http://www.bloter.net/archives/65696 [블로터포럼] 모바일 시대의 통합 해결사 ‘MEAP’
- http://www.itconference.co.kr/203385 [MCAP vs MEAP : 특징과 구현 방안]
- http://www.moofwd.com/platform/features/meap-mcap/ [VS. MEAP OR MCAP]
- http://kimstar.pe.kr/blog/260 [MEAP - Mobile Enterprise Application Platform]
▪ Paper
- Gartner Magic Quadrant for Mobile Device Management Software 2012
- Gartner Magic Quadrant for Mobile Device Management Software 2011
- Gartner Magic Quadrant for Mobile Device Management Software 2009
- Magic Quadrant for Mobile Enterprise Application Platforms, William Clark, Michael J. King 2011
- Magic Quadrant for Mobile Application Development Platforms 26 April 2012
- IDG Worldwide Mobile Enterprise Management Software 2012–2016 Forecast and Analysis
- 2012 CIO Summit Korea
- SAP Afaria 7 2012
- SAP WT 2010 BUSAN Track1 성공적인Enterprise Mobility 구현을 위한 Platform 도입전략 및 방안/서원설 이사
- A-Partners-Guide-to-Selling-Afaria – Sybase
- SAP and Sybase Mobility - Overview – SDN
- Top tools for BYOD management, Network World 2012
- Ten reasons to choose SAP for enterprise mobility, SAP
- IDG Techfocus MEAP 2012
- Accenture EMR Markets Whitepaper Research 2010
- NIPA 정보통신사업진흥원 STB 시장 기술 보고서 2011
- KIRI 한국보험연구원 보험회사의 모바일 도입 현황과 시사험 2012
- Mobile Application Development: Challenges and Best Practices Accenture
▪ Book
- THE MAS OF BUSINESS INVESTMENT 2013, 업계지도, 리더스하우스
- THE MAS OF BUSINESS INVESTMENT 2012, 업계지도, 리더스하우스
- THE MAS OF BUSINESS INVESTMENT 2011, 업계지도, 리더스하우스
-Gartner Magic Quadrant for Mobile Device Management Software 2011
▪ Advisor
- SK C&C Nexcore Div. Eugene Jung/Architecture Manager
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17. THANK YOU !!!
Paul Oh
os81paul@gmail.com
http://www.linkedin.com/pub/paul-oh/13/926/692