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STARTUP SHOCKER

How to do it
Even if you’re not a techie!
It can still be done.
Is this you, too?
You really need to live it, but it can be done.
I am a very non-technical guy, with just a liberal arts B.A.
and only a couple moderately realistic startup ideas. The
following are the most worthwhile things I did which
made it possible for me to get my startup going, and
helped me keep it going for the last 22 months.
Startup shocker: Bootstrapping for the non-geek
Okay, so you're not technical?
If you haven't lived the startup life yet, you may not be
aware of all the things you can begin to do and be
appreciated by your engineer counterpart(s) and brilliant
designer - who are glad to leave those tasks and skill
development to you. List what you can do. Write it all out
and add to each skill links that show how you have done
these things.
What are you bringing to the table?
Show them where your talents run deep
Build humility 3.0 in yourself...
...by assessing all that you will probably never do as well
as they people you will hire or partner with.
Startup shocker: Bootstrapping for the non-geek
When startup people team up...
...capable programmers are the belles of the ball.
Everyone has an idea; few can do much with it - such as
wireframe it, let alone build a working prototype themselves.
Wireframes?
I wrote (“Area”) on
my partner’s early
wireframes, making
the key we used to
iterate with.
Someone needs to be fast, fluent and
inspiring with design, too.
The most head-hunted when teams form is the coder.
Next, the brilliant designer with fluency in full stack web
design languages proficiencies (and maybe mobile
development experience as well).
No one believes that the lack of a bubbly people-person idea guy
is going to stymie their project.

Expect to need to win over
the people that you need.
Learn to speak geek
Study a programming language.
MOOCs like Coursera, Udacity
and Udemy have free courses!
Learn to communicate well
with technical people.
Recruit a CTO good and early.
Meet programmers!
While you are most in need of a CTO
who will be less likely to annoy your
designer and programmers, you want
to always to listening for people who
would fill other roles well.
In all of them look for the following
traits...
Startup shocker: Bootstrapping for the non-geek
Startup shocker: Bootstrapping for the non-geek
Startup shocker: Bootstrapping for the non-geek
If they shy away from any of these requests...
...you had better accept
that your search for
someone to fill a role
is not over.
Startup shocker: Bootstrapping for the non-geek
Startup shocker: Bootstrapping for the non-geek
Startup shocker: Bootstrapping for the non-geek
We thought we nailed it with this iteration.
nope.

Not even close, it turned out.
Startup shocker: Bootstrapping for the non-geek
Startup shocker: Bootstrapping for the non-geek
Startup shocker: Bootstrapping for the non-geek
For a little free help starting up…
Find me in G+, we’ll video call. (I’m a talker, not a typer.)
To pitch a startup idea and build a team worldwide, make it CLEARLY original
and launch it through http://ideaswatch.com
Once live in IW, bring it into the Startup Bootstrappers Google+ Community
(find us and apply from personal account, not brand page, please)
So who am I?
I design social media tools that benefit publicists, marketing people
and anyone aiming to reach more people, relevantly. I initiate
and also join projects worldwide, bringing them the benefit of my
experience in product and service design, user experience, PR,
business modelling and startup project management.
I live in G+, talk with me in a video call: https://plus.google.
com/u/0/+SaulFleischman/about/p/pub

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Startup shocker: Bootstrapping for the non-geek

  • 1. STARTUP SHOCKER How to do it Even if you’re not a techie!
  • 2. It can still be done.
  • 4. You really need to live it, but it can be done. I am a very non-technical guy, with just a liberal arts B.A. and only a couple moderately realistic startup ideas. The following are the most worthwhile things I did which made it possible for me to get my startup going, and helped me keep it going for the last 22 months.
  • 6. Okay, so you're not technical? If you haven't lived the startup life yet, you may not be aware of all the things you can begin to do and be appreciated by your engineer counterpart(s) and brilliant designer - who are glad to leave those tasks and skill development to you. List what you can do. Write it all out and add to each skill links that show how you have done these things.
  • 7. What are you bringing to the table?
  • 8. Show them where your talents run deep
  • 9. Build humility 3.0 in yourself... ...by assessing all that you will probably never do as well as they people you will hire or partner with.
  • 11. When startup people team up... ...capable programmers are the belles of the ball. Everyone has an idea; few can do much with it - such as wireframe it, let alone build a working prototype themselves.
  • 12. Wireframes? I wrote (“Area”) on my partner’s early wireframes, making the key we used to iterate with.
  • 13. Someone needs to be fast, fluent and inspiring with design, too. The most head-hunted when teams form is the coder. Next, the brilliant designer with fluency in full stack web design languages proficiencies (and maybe mobile development experience as well).
  • 14. No one believes that the lack of a bubbly people-person idea guy is going to stymie their project. Expect to need to win over the people that you need.
  • 15. Learn to speak geek Study a programming language. MOOCs like Coursera, Udacity and Udemy have free courses! Learn to communicate well with technical people.
  • 16. Recruit a CTO good and early.
  • 18. While you are most in need of a CTO who will be less likely to annoy your designer and programmers, you want to always to listening for people who would fill other roles well. In all of them look for the following traits...
  • 22. If they shy away from any of these requests... ...you had better accept that your search for someone to fill a role is not over.
  • 26. We thought we nailed it with this iteration.
  • 27. nope. Not even close, it turned out.
  • 31. For a little free help starting up… Find me in G+, we’ll video call. (I’m a talker, not a typer.) To pitch a startup idea and build a team worldwide, make it CLEARLY original and launch it through http://ideaswatch.com Once live in IW, bring it into the Startup Bootstrappers Google+ Community (find us and apply from personal account, not brand page, please)
  • 32. So who am I? I design social media tools that benefit publicists, marketing people and anyone aiming to reach more people, relevantly. I initiate and also join projects worldwide, bringing them the benefit of my experience in product and service design, user experience, PR, business modelling and startup project management. I live in G+, talk with me in a video call: https://plus.google. com/u/0/+SaulFleischman/about/p/pub