With its increased usage, social media has become a powerful and dynamic marketing tool in the 21st century, and should be included in every plastic surgeon’s arsenal of marketing methods.

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Why Should Plastic Surgeons
Push Content and Be Active on
Social Media?
Summary: With its increased usage, social
media has become a powerful and dynamic
marketing tool in the 21st
century, and should
be included in every plastic surgeon’s arsenal
of marketing methods.
The obvious answer is because your patients
are there. A large
majority of potential
patients are active
on social media
sites. Now patients
are increasingly
using the internet to
find the right
procedure and to
look for second
opinions from peers
and friends in
choosing a cosmetic surgeon or an accredited
practice and they make decisions based on
what they read online. The changing marketing
landscape is bound to affect cosmetic surgery
practices as much as it affects other
businesses and professional establishments.
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Cosmetic surgery practices simply cannot
afford to ignore their growing importance.
Advantages of Active Social Media
Participation for Cosmetic Surgeons
Physicians who fail to use social media in their
practices run the risk of falling behind patients’
growing demands for digital communication
and allowing negative reviews to define their
reputation, say a new research paper by HP
Social Media Solutions, a digital consulting
firm.
By investing time and resources in creating an
active social presence, cosmetic surgery
practices can:
• Reach out to a greater number of potential
patients
• Establish their credibility within their area
of expertise
• Enhance personal image
• Achieve faster results at less cost
Half of U.S. Plastic Surgeons Use
Social Media – Reports ASPS
According to a survey by the American Society
of Plastic Surgeons (ASPS), half of U.S plastic
surgeons use Facebook, Twitter and other
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social media platforms to connect with
patients. The researchers sent an anonymous
survey to more than 5,000 ASPS Member
Surgeons. Highlights include:
o When asked the reasons for using these
tools, most surgeons responded that
incorporating social media into their
medical practices was inevitable. About
half said that social media was an effective
marketing tool and a useful forum for
patient education.
o One-third of responding surgeons were
convinced that social media positively
impacted their practice.
o Roughly half believed that engaging in
social media led to increased patient
referrals and positive feedback.
Facebook was considered as their primary
social media tool followed by LinkedIn, Twitter,
and YouTube.
Highlights of Sources & Interactions
Study
o 48% of doctors say they currently use a
professional social network (Medscape
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Physician Connect, QuantiaMD, and
Sermo).
o 39% of physicians in this study use
medical association/society social networks
for professional purposes.
o 30% (one-third) of physicians in this study
use consumer social networks (e.g.,
Facebook, LinkedIn, and Twitter) for
professional purposes
All these findings show that social media
marketing should be included in every plastic
surgeon’s arsenal of marketing methods.
Social Media Tips for Connecting
Potential Patients to Your Practice
Social media can make you a better plastic
surgeon. Here are certain tips to follow:
o Understand your target audience and what
sort of content material they wish to see.
o Build up awareness of your practice
website.
o Post informative blogs. Users always rely
on trustworthy information especially with
their concerned procedures.
o Each social network site has its own
variations and discovering the thing that
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makes them distinct can help you use each
one correctly.
o Keep your patients informed of the latest
innovations in the plastic surgery industry.
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