Apple Inc. is a technology company founded in 1976 that specializes in consumer electronics, computer software, and online services. It has experienced periods of growth and reinvention under the leadership of Steve Jobs, growing from its early personal computers to now developing revolutionary products like the iPod, iPhone, and iPad. Apple's mission is to develop innovative technologies and products like the Mac, iLife software suite, and App Store that advance and enrich people's lives.
7. 1994–1997: Attempts at reinvention
Apple Purchased NEXT and its NEXTSTEP operating system, bringing
Steve Jobs back to Apple as an advisor
8. 1998–2005: Return to profitability
First i mac
Through this period, Apple purchased several companies to create a
portfolio of professional and consumer-oriented digital production
software
9. 2005–2007: The Intel transition
June 6, 2005, Steve Jobs announced that Apple would begin producing Intel
based Mac computers in 2006
10. 2007–2011: Three Heroes
On January 9, 2007, Jobs announced that Apple Computer, Inc. would from that point
on be known as Apple Inc., because computers were no longer the main focus of the
company , which had shifted its emphasis to mobile electronic devices
11. 2011–Present: Post- JOBS era
Siri
Apple became the most valuable consumer-facing brand in the
world In June 2011
12. MISSION OF APPLE
“ the best personal computers in the world, along with OS
X, iLife, iWork and professional software. Apple leads the digital
music revolution with its iPods and iTunes online store. Apple has
reinvented the mobile phone with its revolutionary iPhone and App
Store, and is defining the future of mobile media and computing
devices with iPad. “
13. At Samsung Group and Samsung Electronics, our
products, our people and our approach to business are
held to only the highest standards so that we can more
effectively contribute to a better world.
14. MISSION OF APPLE(proposed)
At Apple, we will not only continue to provide revolutionary
and innovative products to the consumer electronics
industry like the iPod and the iPhone, but we will also make
every effort to give back to society while recognizing our
responsibility as a global citizen who strives to reduce the
environmental impact of the work we do and the products
we create
15. VISION OF APPLE
“ to make a contribution to the World by making
tools for the mind that advance humankind “
16. “Samsung is dedicated to developing innovative
technologies and efficient processes that create new
markets, enrich people's lives and continue to make
Samsung a digital leader. ”
17. VISION OF APPLE (proposed)
“At least one Apple product in each pocket
and on each table “
18. “We’re gambling
on our
vision, and we’d
rather do that
than make ‘me-
too’ products”
44. STRENGTHS WEIGHTS RATING WEIGHT SCORE
Strong guarding (it protects the products of apple toward 0,10 4 0,40
worms and virus.
Diversifications in products 0,10 4 0,40
Highly innovative products 0,20 4 0,80
Having its own hardware and software 0,09 3 0,27
Great ability for new investments 0,14 3 0,42
WEAKNESSES WEIGHTS RATING WEIGHT SCORE
High price 0,15 2 0,30
Pattents war with the competitors 0,05 3 0,15
Shortage of consultant at operating level rather than partner 0,05 3 0,15
level.
Retailer and supplier 0,05 2 0,10
Steve jobs death 0,07 2 0,14
TOTAL 1,00 3,13
45.
46. • Economical forces
– Uncertainty about global economic conditions poses a risk
of negative effect on demand for the Company’s products
and services
• Social, Cultural, Demographic and Geographic Forces
– Age, Popular culture and etc
– Word of mouth
– Emphaty for customers/users
– Positive social contribution
– Team spread
– Individual reward
– Recession,Depression,Crisis periods
47. • Political,Legal and Governmental Forces
– Political events, war, terrorism, public health
issues, natural disasters and other circumstances
could materially adversely affect the Company.
• Technological forces
• Competitive forces
48. OPPORTUNITIES WEIGHT RATING WEIGHT
SCORE
Smart-phone market is currently flourishing 0,20 4 0,80
Creating more ties with microsoft product 0,10 3 0,30
Large population is brand concious 0,10 4 0,40
Closer relationship with supplier and distributers 0,15 4 0,60
Young population increase in the worlwide 0,10 3 0,30
Computer and cell phone software and hardware 0,05 4 0,20
THREATS
Competitor’s technology ( Samsung Galaxy) 0,10 1 0,10
Intel’ s future pentium release 0,05 2 0,10
Macro economic flactuations 0,05 2 0,10
Google’s android platform has been gaining market share 0,10 2 0,20
TOTAL 1,00 3,10
49.
50.
51. Swot Analysis
Strengths Weaknesses
• Brand Name • Legal Proceedings
• Growing sale of iPod , iTunes and iPhone • Market share in personal computer
• Low Debt • High Pricing for products
• Wide rage of innovative products • Hardware and Software programmes
• Increase in number of retail stores • Weak relationship with Intel and Microsoft.
• Market Share and Global expansion • Slow turn around on high demand products.
Opportunities Threats
• Competitors Offer Wider Product Line • Competitors’ Technology and Pricing
• Expansion of Retail Stores for Customer • the long lasting recession may impact the
Convenience sales of the company due to higher prices of
• Participate in Joint Ventures the products and services
• Increase in worms and viruses on PCs so the • The switching in technology is very fast
antivirus solution can be developed by Apple • Substitution
52.
53.
54.
55. External Acquiring Developing Market
Forces Rival New Products Development
Weight Rate Total Rate Total Rate Total
software - 0.20 2 0.40 4 0.80 3 0.60
hardware
Ties with 0.12 2 0.24 3 0.36 3 0.36
Microsoft
Smart 0.24 3 0.72 4 0.96 3 0.72
phone
Rival’s 0.19 4 0.76 3 0.57 4 0.76
tech.
Supplier- 0.15 2 0.30 2 0.30 3 0.45
distributer
Intel’s 0.10 2 0.20 3 0.30 2 0.20
release
56. Internal Acquiring Developing Market
forces rival new goods development
Weight Rate Total Rate Total Rate Total
Strong 0.10 3 0.30 3 0.30 3 0.30
protection
Diversification 0.15 3 0.45 4 0.60 3 0.45
Innovative 0.30 1 0.30 4 1.2 3 0.90
products
High pricing 0.18 2 0.36 3 0.54 2 0.36
Patents war 0.16 4 0.64 3 0.48 3 0.48
Retailer- 0.11 2 0.22 3 0.33 4 0.44
supplier
57. Total of external sources toward six concepts through three
Acquiring competitor Developing new products Market development
2.62 3.29 3.09
Total of internal sources toward six concepts through three
Acquiring competitor Developing new goods Market development
2.27 3.45 2.93
58. • Apple has its own software and hardware programme and they use them in
all apple products but when we look at the software market %92 of the
market share is owned by Microsoft and Apples shares Is only %6 so to being
more competitive in a global market Apple have to invest more on hardware
and software in order to increase its reputation in this sector because
hardware and software are the main tools for their product and they have a
great opportunity to expand their shares in this area but currently other pc
firms are using microsofts software and hardware because they think that it
is more reliable than Apple’s OSX. So firm has to pay more attention on this
sector in order to gain competitive advantage through new and unique
programmes.
• Reduce the price in emerging markets. For example: China, Africa, even in
Turkey their price is much higher than alternative products So this cause
millions of lost customers even before they become potential. Because they
cant afford those high prices. For example in Turkey to buy one Iphone is cost
about 1800 TL which is more than twices high minimum wage.So their
Secondry target has to reduce the cost in order to provide better prices.
89. “We don’t need you. You haven’t
gotten through college yet.”
“Get your feet off my desk. Get
out of here. You stink and we’re
not going to buy your product.”
“There’s no reason why anyone would
want a computer in their home.”
Imagine how one young man with big dreams must have felt when he heard the
following. Of course, these statements were all directed at one time or another to
Steve Jobs.
90. “Dream bigger.”
Perhaps the ultimate lesson that Jobs teaches us is that innovation requires risk-
taking and risk taking takes courage and a bit of craziness.
Notes de l'éditeur
The idea fell from a tree, literally. Steve Jobs had returned from visiting a commune-like place in Oregon located in an apple orchard. Apple co-founder and Jobs’ pal, Steve Wozniak, picked him up from the airport. On the drive home, Jobs simply said, “I came up with a name for our company—Apple.” Wozniak said they could have tried to come up with more technical sounding names but their vision was to make computers approachable. Apple fit perfectly.
Steve Jobs reduced complexity in the Smartphone category by eliminating the keyboard.
The iPad is so simple a 2-year-old can use it.
Innovation takes confidence, boldness and the discipline to tune out negative voices.
Imagine how one young man with big dreams must have felt when he heard the following. Of course, these statements were all directed at one time or another to Steve Jobs.
Perhaps the ultimate lesson that Jobs teaches us is that innovation requires risk-taking and risk taking takes courage and a bit of craziness. See genius in your craziness. Believe in yourself and your vision and be prepared to constantly defend those beliefs. Only then will innovation be allowed to flourish and only then will you be able to lead an “insanely great” life.