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http://tackfilm.se
broadband.gov
nextstopdesign.com
Problems!
✴ telecommunications infrastructure and pricing
✴ copyright restrictions
✴ lack of sustainable business models
✴ lack of government commitment in open tools, open
content
What is digital culture?
The culture of craft in a post-material era
“When coming back to Tokyo from abroad, my first
impression usually is: What a dull airport! And yet it’s
clean, neat and the floors deeply polished. To the
Japanese eye, there’s a particular sense of beauty in the
work of the cleaning staff. It’s in the craftman’s spirit —
“shokunin kishitsu” — which applies to all Japanese
professionals, be they street construction workers,
electricians or cooks.

A Japanese cleaning team finds satisfaction in diligently
doing its job. The better they do it the more satisfaction
they get out of it.”
                     - Kenya Hara, Creative Director, MUJI
From a material culture to a digital culture
Demioergos
 public (demios) +
productive (ergon)

              - Homer
T h e c r a f t s m a n ’s w o r k s h o p
The material-less European peasant
Craftsmanship: For princes and priests
“An embarrassment of wealth”
To y s f o r a l l
A n t o n i o S t r a d i v a r i ’s w o r k s h o p i n C r e m o n a
Stradivari violin in Madrid, Spain
“By the 1850s the musical virtuoso appeared to be
someone whose technical skill had developed to such
perfection that amateur players in an audience felt small,
almost worthless in comparison. The rise of the virtuoso
on stage coincided with silence and immobility in the
concert hall, the audience paying fealty to the artist
through its passivity.”

                                         - Richard Sennet
J a c q u e s d e Va u c a n s o n
Proliferation of cheap crap
Boutiques are back. Artisanship is in.
Where is the craftsmanship?
The culture of craftsmanship
Mike Migurski | stamen.com | mike.teczno.com
Digg Labs | labs.digg.com
Adrian Holovaty | holovaty.com | everyblock.com
EveryBlock | everyblock.com
Russel Quinn | russellquinn.com
M c S w e e n e y ’s i P h o n e A p p
iphone.mcsweeneys.net
Zadi Diaz | epicfu.com
U n l i k e Tr a v e l G u i d e | u n l i k e . n e t
The New Workshop: Medialab Prado
Code is Poetry | wordpress.org
The end of virtuosity?
10,000 Hour Initiative
Luis Carlos Díaz
Portnoy
Nomad Green
Rising Voices
Thank You!

                David Sasaki
              twitter.com/oso
              oso@el-oso.net
      rising.globalvoicesonline.org
          flickr.com/photos/oso


Creative Commons Attribution-Non-Commercial 3.0

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Pro-Craftsmanship, Anti-Virtuosity