How to Be More Innovative in 2014

COMMERCIALIZING INVENTIVENESS™

©2012

www.reinventioninc.com

chicago • coronado

312.635.1350 • 619.342.4411
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Ten Ways to Make Anything MORE INNOVATIVE
simplify it

make it more
intuitive

speed it up

extend the
experience

make it
beautiful

socialize it

add emotion

enhance the
quality

make it
indispensable

make it
radically new

©2012


©2013 RE:INVENTION, inc. | www.reinventioninc.com | chicago • coronado | 312.635.1350 • 619.342.4411


312.635.1350 • 619.342.4411
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page 22


How to REINVENT AND DISRUPT Your Business Model

©2012




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A Front End of Innovation TOOLKIT
openers
•
•
•
•
•
•

Photo Intro
Keychain Intro
Your Innovation
Sequence Game
Mix it Up
Trash Can

brainstorming
games &
software
•
•
•
•
•
•
•

Free the genie
Knowbrainer
Innovative Whack
IDEO cards
Metaforio
CREAX
Flashbrainer

©2012

energizers
• Horse Race
• Swing to the
Beat
• In Touch

closers
• Appreciations
and Compliments

online
brainstorming
• Ideagenerator
• RE:INVENTION
Blueprint

idea
generators
•
•
•
•
•
•
•
•

Customer Friction
SCAMPER
Flower Association
Biomimicry
Comic Book Hero
Silly Things
WWAD?
Trends Dance

TRIZ

SIT

• The Theory of
Inventive Problem
Solving and its 40
Principles

• An Israeli
systematic ideation
and problem
solving technique




idea
selectors
•
•
•
•
•
•

Pinpoint Directions
With Ketchup?
Salt N Pepper
Pros & Cons
Multi-Criteria
My Valentine

six thinking
hats
• Try On Different
Hats -- A Technique
Developed by
Edward de Bono

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©2012




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©2012




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Ten GUIDING PRINCIPLES of Everyday Inventive Companies

HOW TO BUILD AN EVERYDAY INVENTIVE AND REINVENTIVE COMPANY.

©2012




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1. ADAPT AND EMBRACE CHANGE

Simplification, reinvention, change-ups, subtle
pivots, improvising, initiative, and incremental
continuous improvements can all drive value
and long term growth. Change is a force of
possibility. Taking small steps every day can
achieve big goals and sustain progress.

©2012




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2. DELIGHT CUSTOMERS (AND NON-CUSTOMERS)

Engage with them, collaborate with them, listen
to them, build their trust and lifetime loyalty.
Obsessively mine knowledge about your
customers – even non-customers – until you
develop broad and deep insights. Then give
them what they don’t yet know they need.

©2012




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3. PRIORITIZE YOUR PEOPLE

Employees are as important (if not more
important) than your customers. Employee
engagement leads to productivity gains. And
great employee experiences drive great
customer experiences.

©2012




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4. PROMOTE DIVERSITY

Diverse teams solve problems more creatively
than homogeneous teams. Diversity delivers
competitive advantage and encourages nonconventional thinking. Gender diversity, ethnic
diversity, age diversity, diversity of experiences
and perspective. In addition to promoting team
diversity, you need knowledge of diversity issues
in a global context. Think globally.

©2012




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5. MINE AND LEVERAGE HIDDEN ASSETS

Using what you've got in unexpected ways
delivers surprise utility. Look beyond the
obvious. Consider resurrecting ideas that were
once tabled. What hasn't worked in the past
may very well work now.
A Bain & Company study found that 9 out of 10
companies that revived growth after a
downturn did so by mining hidden assets.

©2012




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6. ENCOURAGE EXPERIMENTATION AND A CULTURE OF PLAY

Invite imagination, inspire questions, and
reward/incentivize both success and failure.
Encourage internal cross-functional
collaboration, productive friction, good-spirited
competition, and creative destruction –
punishing only inaction.

©2012




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7. COLLABORATE EXTERNALLY AND BRIDGE BOUNDARIES

Open ethos cross-industry collaboration -partnerships, alliances and coalitions -- can
create favorable opportunities and sustainable
advantage. Successful companies don't just
reconstruct boundaries, they bridge them.
A 2009 Duke University study funded by the
National Science Foundation found that smaller
companies, in particular, can dramatically
increase their innovation competence through
external collaboration -- enabling them to even
outperform their strongest and largest
competitors.

©2012




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8. RESIST RIGID PROCESSES/METHODOLOGIES

Inject planning and discipline without locking
into or mandating ridged processes and
methodologies. By using agile/responsive
approaches and flexible/adaptive frameworks,
you inspire practical solution finding from the
bottom ranks of the organization up.

©2012




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9. PLACE LOTS OF LITTLE BETS THEN DOUBLE DOWN

Be comfortable with uncertainty and adopt
Darwinism when faced with risk. Track, monitor,
and measure. Summarize progress. Then
advance what adds value, discarding or tabling
the rest.

©2012




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10. AVOID RELYING ON ONE IDEA OR STRATEGY

Don't go "all-in" on one idea. Sustained growth
requires a balanced portfolio of strategies and
the management capabilities to implement
them.

©2012




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Is Your Company Innovative? Take Our DIAGNOSTIC TEST.

Is your company's CHECK ENGINE light on?

Take RE:INVENTION’s diagnostic test now!
GET YOUR SCORE

©2012




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How to Be More Innovative in 2014

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