Here you can find visuals from the presentation I gave at Berlin Startup Academy, July 2014.
Tools, tips, tricks and links for those who start they internet or mobile company today.
16. Answering top 5 questions:
• You first traffic source is your address book
• Email is not dead, USE IT!
• Blog is the best SEO and community creation
tool
• Don’t bother to A/B test if you don’t have traffic
• Facebook page is Useless
17. Create:
• List of your assumptions
• Funnel (optimise from the top)
• Personas + Cohorts
• Communication messages
• Split tests
• Retention measuring tools
• Viral map
• List of all traffic sources you could potentially use
19. Activities
Corporate PR Product PR Paid User Acquisition
Appstore SEO Event
Management
Social Media
Marketing
Guerilla
Marketing
Community
Management
Partnerships
Email Marketing
20. Tools
!
User Tracking
http://www.totango.com/
http://unbounce.com/
http://mixrank.com/
https://www.kissmetrics.com/
http://www.crazyegg.com/
http://www.clicktale.com/
http://bounceexchange.com/ !
SEO
http://moz.com/ !
Sharing content and content management
bufferapp.com
https://colibri.io/
http://clicktotweet.com/
image sharer http://sumome.com/app/image-sharer !
A/b testing
https://www.optimizely.com/ ! Lead acquisition:
http://www.paywithatweet.com/
https://vwo.com/ !
Surveys:
https://qualaroo.com/ !
My fav!!!
Excel
Mailchimp
Bitly
Google Link Builder https://support.google.com/analytics/answer/1033867?hl=en
Launchrock
* a few metrics as possible
* same names in every tool
* triggered by the same logic in code
(c) Andreas Klinger
21. Links
• “The definitive guide to Growth Hacking” http://
quicksprout.uberflip.com/i/174558
• Ten Things I Learned Researching Ten of the
World’s Fastest Growing Startups http://bit.ly/
10thingsgrowth
• Startup Metrics, love story http://
www.slideshare.net/andreasklinger/startup-metrics-
a-love-story