TripnCo's presentation at the ITB in Berlin in 2013

1. Collaborative traveling :
how peer to peer and social networks
generate new clients´ behaviors, business
models and opportunities
ITB Presentation / Friday 8th 2013
TripnCo – www.tripnco.com

2. Guess, who are these guys ?
Clue 1 : they helped us organize our trip to Berlin
Clue 2 : they are supposedly the “number one enemy” of the hotel industry
in Berlin

3. Our hosts in Berlin – from AirBnB !

4.  Collaborative consumption : the rise of a new paradigm
 Business Models, Key success factors, and Impact of collaborative
consumption on the travel industry
 TripnCo new approach to group travels & experiences

5. Source : AirBnB Infography

6. What is collaborative consumption?
Collaborative consumption is the act of sharing, bartering,
swapping, or reusing goods and services.
Although analog examples of collaborative consumption like brick and mortar resale
shops are reasonably successful, digital marketplaces are blowing up thanks to the
network effects of social media.
Source : http://techli.com/

7. & Who’s that guy ?
Clue 1 : he helped 50 millions people (in the US alone)
Clue 2 : his name is Craig

8. Craigslist.com – launched the revolution

9. Source : Rachel Botsman - What’s Mine Is Yours

10. Collaborative consumption & tourism panorama
Car sharing
Carpooling Eat with a local
Couchsurfing
Colunching
Collaborative Traveling
Home Exchange
Live experiences with locals
Sublets / vaction rentals Exchange tips, meet
travelers and locals
Travbuddy
Crowdsourcing reviews Friends organizational tools
Share experiences with
friends and co-travelers

11.  Collaborative consumption : the rise of a new paradigm
 Business Models, Key success factors, and Impact of
collaborative consumption on the travel industry
 TripnCo new approach to group travels & experiences

12. Typology & Key success factors
Source : Rachel Botsman - What’s Mine Is Yours

13. Where is collaborative consumption heading?
 Continued geographic expansion
The biggest new challenge that actors face is internationalization : Blablacar,
Zilok, Taskrabbit.
Nearly 75% of Airbnb’s business is overseas.
 Expansion into mobile
The “right now” ability is very compelling for a lot of marketplaces services.
 New behaviors
Micro-entrepreneurship / sharing and using resources more efficiently /
facilitate interactions among neighbors, travelers and other communities.
Source : http://www.triplepundit.com/

14. Reaction from established industries ?
Source of inspiration
Taxi G7 : cabs sharing Air France KLM : social seating SNCF : train group booking
SNCF : train ticket resaling
GM : car sharing
Competition Cooperation
Legal action & lobbying against main
actors ?…?
-
[]
TripnCo : collaborative
Lobby Friend : hôtel
traveling
socializing

15.  Collaborative consumption : the rise of a new paradigm
 Business Models, Key success factors, and Impacts of collaborative
consumption on the travel industry
 TripnCo new approach to group travels & experiences

17. It’s complicated to organize a trip with people you know

18. It’s complicated to find people to complete your group

19. And even more complicated to find the GOOD people to join your group

20. TripnCo, the market place for shared experiences

21. TripnCo, a new approach of distribution
TOUR OPERATORS + LOCAL
PEOPLE
AGENTS + MEMBERS
GROUP TRIPS & ACTIVITIES COMMUNITY
Comparator Social Network

22. A user experience : fun, social…
1.CHOOSE
YOUR TRIP
2. SELECT
YOUR CO-TRAVELERS
3. ENJOY
BENEFITS AND
GROUP DISCOUNTS
IT’S THAT SIMPLE!

23. …and customized for everyone´s desires
1.JOIN
TRIBES THAT FOCUS
ON YOUR INTERESTS
2. FIND
TRIPS OFFERED BY
TRIBE MEMBERS
3. GO
ON TRIPS AND MEET
PEOPLE WITH YOUR
SAME INTERESTS

24. TripnCo for travellers:
FIND CO- TRAVEL SIMPLIFY TRIP
FIND TRIPS
TRAVELERS CHEAPER ORGANISATION
ME
CO-TRAVELLERS TOUR OPERATORS & LOCAL AGENTS

25. TripnCo for Tour Operators :
Offer collaborative experiences for clients and prospects
GET YOUR INTERACT WITH
INCREASE INCREASE
OFFER SOCIAL CLIENTS AND
SALES VISIBILITY
& VIRAL PROSPECTS

26. COLLABORATIVE CONSUMPTION
IS A THREAT OPPORTUNITY
FOR TOUR OPERATORS

27. Ouriel Darmon Damien Angeli
CEO COO
Email : ouriel.darmon@tripnco.com Email : damien.angeli@tripnco.com
Tel : +33 (0)9.70.40.55.54 Tel : +33 (0)9.70.40.55.54
www.tripnco.com
TripnCo – www.tripnco.com 11